In our latest blog post, Colby Hall, Director of Tracer Experience – Tracer Centers of Excellence writes about how leading brands are redefining brand protection by prioritizing high-impact areas, enhancing efficacy, and maintaining market dominance. To learn more, click here: https://lnkd.in/gr9ReZWx #brandprotection #strategicfocus #brandprotectionstrategy #tracerai
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Excited to share my latest blog post on the importance of strategic focus within brand protection. In today's rapidly evolving market, brand protection is more critical than ever. Full e-guide found here: https://lnkd.in/gSPZucyY
In our latest blog post, Colby Hall, Director of Tracer Experience – Tracer Centers of Excellence writes about how leading brands are redefining brand protection by prioritizing high-impact areas, enhancing efficacy, and maintaining market dominance. To learn more, click here: https://lnkd.in/gr9ReZWx #brandprotection #strategicfocus #brandprotectionstrategy #tracerai
Precision in Brand Protection: The Value of Strategic Focus - Tracer AI
https://www.tracer.ai
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As brands grow, they must be continuously nurtured and managed. The best brands have a defined system of governance in place. This allows for an ongoing dialogue with brand users while empowering them to be self-sufficient. TenTen helps determine the most appropriate tools and processes for managing your brand, driving down costs while improving performance. #brand #rebrand #brandidentity #brandbuilding #brandmanagement #brandimplementation #brandgovernance #brandperformance
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Over the past six years we've noticed three things that everyone protecting brand health and brand equity should know. 1. A lot of people think a MAP (minimum advertised price) policy solves everything. MAP policies can only be enforced against known authorized accounts. A brands Terms and Conditions usually cover distribution guidelines and often have more teeth in them to protect a brands health. What is clear is the grey market cannot thrive when a clear and realistic retail price is set that works for all sales channels. 2. Brands have to be committed and coordinated and sellers don't. There are a lot of sellers out there that don't care about a brands health. The sheer numbers and creativity of grey market sellers creates chaos that requires process to solve. 2. Data doesn't lie. The problem that the founder of Counter Diversion set out to solve a decade ago was, how to create action from tracked data. The migration over the past six years of empowering policy enforcement to driving profitability has been amazing. We live in a world of data, use it to protect what is most important to your company, your brand health. Read the full scenario here and let us know your thoughts in the comments.... https://lnkd.in/gkAReZmd
The Evolution of Brand Protection Solutions: Unlocking the Core of Business Intelligence
counterdiversion.com
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Having a MAP policy was never meant to be a panacea, after all it's only a policy. A strict Distribution Agreement, relentlessly managed, is the foundation of everything. Counter Diversion can help brands understand where the 3p sellers are getting product, allowing brands to then manage MAP - which is then pretty straightforward (if the DTC pipeline is clean!).
Over the past six years we've noticed three things that everyone protecting brand health and brand equity should know. 1. A lot of people think a MAP (minimum advertised price) policy solves everything. MAP policies can only be enforced against known authorized accounts. A brands Terms and Conditions usually cover distribution guidelines and often have more teeth in them to protect a brands health. What is clear is the grey market cannot thrive when a clear and realistic retail price is set that works for all sales channels. 2. Brands have to be committed and coordinated and sellers don't. There are a lot of sellers out there that don't care about a brands health. The sheer numbers and creativity of grey market sellers creates chaos that requires process to solve. 2. Data doesn't lie. The problem that the founder of Counter Diversion set out to solve a decade ago was, how to create action from tracked data. The migration over the past six years of empowering policy enforcement to driving profitability has been amazing. We live in a world of data, use it to protect what is most important to your company, your brand health. Read the full scenario here and let us know your thoughts in the comments.... https://lnkd.in/gkAReZmd
The Evolution of Brand Protection Solutions: Unlocking the Core of Business Intelligence
counterdiversion.com
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James Hirchak, of Astute Review, and Amber (Hallmann) Manna from the Collab team share the secrets of brand compliance and maintaining brand integrity in our most recent blog. Explore how Astute Review and L Street Collaborative are revolutionizing brand management, and discover the power of automated brand governance to optimize your brand experiences and drive success in the marketplace. Read the full article here https://bit.ly/3v9OhaE! #LSCollab #Blog #Brand #BrandCompliance #Innovation #BrandManagement #AstuteReview
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Vice President of Marketing at MSW Research | Brand Strategy Planning & Execution | Marketing and Product Innovation
Switch to MSW's Decoder℠ methodology, the first step in our Predictive Brand Building Framework℠, and let us do the heavy lifting to decode the keys that unlock #brand growth. Decoder℠ can help you answer why and how do people buy and use your category. #consumerinsights #marketresearch
MSW Research | Decoder
mswresearch.com
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Quick Take: Exploring brand extensions: Balancing risk and reward with marketing research "Brand extensions are a strategic move by a well-known brand to introduce new products or enter different markets beyond its original offerings. The strategy can be effective when the brand extension reinforces the parent brand’s positive associations but it is not without risk." Read more https://lnkd.in/geYueCnT #QuirksMR #MRX #insights
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Tune into our next webinar on April 18 at 2 pm ET (11 am PT) to learn about the basics of a sensory brand fingerprint audit. You'll learn - the link between brand equity, brand guardrails, and the sensory cues which define a brand - how to organize your brand benefits and cues to create a detailed definition of the fingerprint - how to align your renovation and innovation initiatives to align with the sensory brand fingerprint https://lnkd.in/drm_KBWX #InsightsNow #ConsumerInsights #BehavioralInsights #Insights #MRX
Webinar 89 Apr'24 - Brand Fingerprinting- How to use
lphs.insightsnow.com
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Dive into the fascinating world of brand facts that are as intriguing as they are true. Swipe through to uncover some jaw-dropping tidbits about famous brands -> Stay Curious, Stay Cryptic! #BrandFacts #BrandTrivia
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Unveiling the Science Behind Successful Brand Promotion: Essential Factors That Makes a Difference! DM us to know more. #brandpromotion #brandpromotionalcampaign #promotioncampaign
EQ | Strategy | Ecosystem Builder | Human centric design | Data Science | Education |
4wAbsolutely ! In my opinion, this article warrants a second look and even further deeper study. As companies navigate branding strategies that accept higher relevance on senses perception and structure the outcome of this human brain, the effects on brand awareness and alignment become increasingly apparent. With the rapid development of AI across all sectors, a methodical implementation process and a thorough understanding of nuances can pave the way for a more creative and secure brand, simplifying differentiation and cost management. strategy 🚀.