Trade Show Executive magazine’s Post

The summer is off to an exciting start with the wave from White Claw! 🌊 Behind the scenes: Unveiling a new store in Monroe, New Jersey, involved a seamless takeover strategy before the holiday rush. Picture this: a striking 12ft tall and 6ft wide White Claw Seltzer Co sign positioned strategically at the end of the aisle, flanked by cold beer doors. The meticulous alignment of the three sections of coroplast was key to creating a captivating design. This successful endeavor was a true team effort, showcasing the synergy between the merchandiser, salesman, and art department. The result? An awe-inspiring display that leaves the owner saying, “Wow” every time he lays eyes on it. This project not only secured prime real estate within the store but also fostered a strong bond with the owners, solidifying a lasting partnership.🤝 #whiteclaw #seltzers #teamwork #takeover #signage #pos #salesandrelations #relationshipbuilding #newjersey #selfdriven #quickturnaround #accountrelations #gobigorgohome #summertime #4thofJuly #fourthofJuly #newaccount #brandawareness #marketingandadvertising #summer2024 #beach #merchandising #primeplacement

ICYMI👀 To create an appealing exhibit environment, smart brands think like retailers. Ready to buy in and start applying merchandising magic? Check out these design trends and tips from Freeman Company on National Retail Federation and Retail’s Big Show. #exhibits #Eventprofs #Tradeshows

The National Retail Federation's Big Show, unveiled some of the hottest exhibition space from leading brands! Meticulously designed exhibition spaces took center stage, showing that exhibitors can draw inspiration from top retailers to define their own spaces, captivating audiences and achieving stellar results. From thoughtfully curated displays to streamlined offerings, each aspect plays a crucial role in maximizing impact and leaving a lasting impression. In the trade show / events industry, presentation is everything and should always be planned with intent!! Love this quote by Dan Carter, Creative + Design at Freeman Company: “Do less. There’s a lot of competition, a lot of noise. To me, the brands that stand out are the ones that are thoughtful in considering the audience.” #RetailStrategy #ExhibitDesign #customerexperience

This fixture is so elegant and functional!

#SumItUpSaturday Week 29-In the competitive world of furniture retail, capturing the attention of potential customers is crucial. With consumers typically being in the market for furniture only briefly, retailers must employ strategic approaches to stand out from the competition. One effective method is implementing price-specific merchandising strategies in advertising campaigns. View the post here: https://lnkd.in/g2yaNmnk

#SumItUpSaturday Week 29-In the competitive world of furniture retail, capturing the attention of potential customers is crucial. With consumers typically being in the market for furniture only briefly, retailers must employ strategic approaches to stand out from the competition. One effective method is implementing price-specific merchandising strategies in advertising campaigns. View the post here: https://lnkd.in/gftQTpig

Did you know that some of the earliest retail displays date back to the 1800s? Shopkeepers realized the significance of creative and communicative signs to attract customers. Store window displays gained prominence with the availability of glass plates, allowing retailers to showcase their products effectively. #RetailHistory #VisualMerchandising #POPdisplays #Didyouknow?

The not so unexpected closing of the Matches closet It was a head scratcher as to how Mike Ashley was going to turn this around. With so much competition in the luxury space. The continuous discounts for customers to drive sales just meant smaller margins to meet supplier commitments. With an over bloated stock range. And when you see their own brand Raey deeply discounted at sales time, it was a sign that their target customer just wasn’t converted. At those prices people were just going to opt for the establish designer instead. Who knows if another investor will come along, but if Ashley is saying the job to turn around is too great, the odds are looking very slim. The lessons learnt for e-comm? 1. Stop over discounting 2. Reign in your buying team. Plus, stop buying low margin assessories from highstreet brands when you are in the luxury space. 3. Leading on from 2 - this will also reduce the complexity of stock management and costs. 4. Stop over promising with quick deliveries it adds to your employee overheads. 5. You should be charging for premium packing 6. Offer brands deals to use your site as a market pkace and let the brands worry about fulfilment. Reduce your stock exposure. 7. If you are going to have bricks and mortar - make it more accessible. The townhouse in Mayfair was a huge overhead and was too exclusive for its own good. 8. Avoid doing your own brand, especially when it it clear you are ripping off trends from your suppliers. #ecommercetips #fashion #luxuryfashion #luxurybrands #sportsdirect #ecomm #fashionretail #businessnews #luxuryretail #britishretail #matchesfashion #luxecomm #clothingindustry #ownbrand #ownlabel https://lnkd.in/e5Q7QciF

Back-Labeled Candle Display Hooks Improve Access And Visibility.… @FixturesCloseUp #FixturesCloseUp #StoreFixtures #RetailFixtures #StoreDisplays #RetailMerchandising #RetailOutfitting #Shopfitting #StoreSupplies #VisualMerchandising #PointOfPurchase #PointOfPurchaseDisplay @HobbyLobby #HobbyLobby #Candle #Label 

Do you ever feel like you just can’t find the perfect fixture to display your merchandise? Don’t worry we can help! We designed these flexible fixtures in Baltimore’s Patagonia store to showcase seasonal product stories.  Would you want custom fixtures for your retail space? - - #RetailBranding #storefixtures #retaildisplay #visualmerchandiser #VisualStorytelling #retaildesign