Trader PhD Ag Marketing’s Post

GOAT on track and off track. A man needs no introduction. This iconic figure shows the essential of prioritizing self-image and positioning. How we perceive ourselves and how we position are indeed pivotal to achieving greatness. The way you portray yourselves and brands can make a real difference. Find out what he has done.

This will go down as one of the TOP Sports Marketing Campaigns in history! ⚾️ It all started with a lights-out home run by legendary baseballer, Shohei Ohtani at Citi Field. Learn more about why I and so many others are impressed! 👇🏼 What makes this so iconic? 🍿 ↳ Reactive Marketing at its finest. Yes, it's important to have a strategic and proactive marketing plan, which includes paid, as well as, a mix of organic, BUT the secret sauce is relevancy. As marketers or business owners, it's important to move with the tide. This could have been a blimp in time. However, #Coors saw the opportunity for what it was and created a reactive campaign that will go down in history, as the chance to reach more people. ↳ Limited Edition. Coors took it one step further and created a sense of urgency and humor sprinkled in with the limited-time cans for fans who are closely following the baseballer and the sport. Imagine if you were present for that moment, how cool would it be if you purchased a limited edition Coors can for your friend, family member, etc? You could enjoy it together and remember the nostalgia of the game where and when this home run took place. ↳ Capitalize on Fandom. Let's get real #ShoheiOhtani is an influencer and many are following his game, especially as he recently had a comeback story after his Tommy John surgery. He is also a player to follow who is similarly matched to #BabeRuth. (left-handed hitter and pitcher, that's unheard of) 🤯 ↳ "Unofficial Sponsor of the #MLB." Coors is not the sponsor of the MLB or the baseballer but the amount of people this campaign reached is incredible. This reminds me of when #poppi, the viral beverage brand partnered with Alix for #Coachella. They too were the unofficial sponsor, meaning they capitalized on the event itself and everyone noticed. → https://lnkd.in/dfD5CkwN #japan #sportssponsorship #sportsmarketing #mlbunofficialsponsor #baseballmarketing #baseballcoors #digitalmarketing #reactivemarketing #sportsmarketing

🚗 ⛽️ Proud to Drive Innovation in Brand Awareness in St Helens & Runcorn 🚗 ⛽️ I’m excited to share a unique initiative I’ve been working on: advertising Brsk at local petrol station fuel pumps! ⛽✨ This campaign is running at Morrisons - Boundary Road - St Helens !! 💥 Fuel pump advertising is a fantastic way to get our brand in front of people when they’re out and about. This approach allows us to: ✅ Maximize Visibility: Capture attention during those valuable few minutes at the pump. ✅ Reach a Local Audience: Engage with thousands of drivers and passengers in key locations. ✅ Innovate Our Marketing Strategy: Think outside the box and explore new channels for brand exposure. Seeing Brsk out in the community is a reminder that great brand awareness can happen anywhere—and I’m proud to be a part of it. Next time you fill up, keep an eye out for Brsk and if you see it, snap a photo and tag me. I’d love to know what you think! More locations added for November 👀 Brsk #MarketingInnovation #FuelPumpAdvertising #OutOfHomeAdvertising #BrandAwareness #LocalAdvertising T4 Local

There is a crucial need for rebranding to clarify the distinction between Name Image & Likeness (NIL) promotional/brand ambassador partnerships with athletes and Pay-To-Play (PTP) contracts with booster collectives. This is essential for the general public, athletes, and parents to differentiate between the two models. The focus is on establishing clear boundaries between sustainable NIL athlete partnerships with brands and PTP contracts with booster Collectives that lack long-term return on investment. Mit Winter Bill Carter your thoughts as the two must trusted and my go to on the subject?

Creativity should be about fun. About play. About joy. And so should Sport. You know? But both can take themselves way too seriously. Sucking the joy and enjoyment out of both with dreaded words like “deadline” and “budget” and “competitive edge” can crush the soul. I find I need a release - know what I mean? That’s why I’m getting so much joy from collaborating with a new collective called The Revel Institute (TRI). TRI are a sports culture club that compete on their own terms - which is something I can really respect. They’re putting the fun back into sport and the joy back into creativity. Watch out for what they bring, because it might bring you some release too :-)

Sports marketing suffers from having forgettable campaigns, forgetting that consumers need to remember your brand before knowing your purpose. Rory Natkiel does a great job covering this topic: https://lnkd.in/d_-_AUHx #marketing #brand #sport

Why so serious, serious? We love sport. But sport is supposed to be fun. When did it start taking itself soooooo seriously? Sports brands tend to immortalise the concept of a punishing challenge. Why not focus on the pure joy of play? That’s why we’ve joined with The Revel Institute (TRI). They understand the joy of play, and they don’t take themselves too seriously. They bring the fun to all things sport. As a collective, we share a passion for craft and creativity. Follow us on our journey together - and discover that when you TRI…you don’t have to TRI too hard.

The development of marketing in football has significantly transformed the way clubs approach the design and promotion of their jerseys. Traditionally, football shirts served primarily as team uniforms, but they have evolved into powerful symbols of club identity and culture. Today, equipment manufacturers like Nike, Adidas, and Puma invest heavily in understanding the "purpose" and "DNA" of each club they partner with. This involves delving into the club's history, values, and local culture to create designs that resonate deeply with fans. Creative elements such as unique patterns, colors, and emblems are carefully chosen to reflect the essence of the club, making each jersey more than just a piece of athletic wear. This strategy not only strengthens the emotional connection between the club and its supporters but also enhances the club's brand appeal on a global scale, driving both merchandise sales and brand loyalty. As a result, football jerseys have become a critical marketing tool, showcasing the club's identity and fostering a sense of pride and belonging among fans. We see this trend expanding beyond just the clubs and into the realm of sponsorships as well. Modern partnerships, like the recent collaboration between Snapdragon and Manchester United, exemplify how sponsors are now expected to align their brand culture with that of the club. In the past, sponsorships were primarily financial agreements, with companies seeking to benefit from the exposure and reach of football clubs. Today, however, these partnerships have evolved into more integrated relationships where the sponsor's brand values and identity must resonate with the club's culture and ethos. This alignment is crucial in ensuring authenticity and fostering deeper connections with the fan base. By collaborating on campaigns that highlight shared values and narratives, both the club and the sponsor can amplify their impact, creating a unified and compelling brand story that appeals to fans on a deeper level. Here a perfect representation with a campaign announcing Snapdragon's collaboration with Manchester United. 

NO PLAN B Karim and I found ourselves picking snacks for our next event—a routine task, until we reached the beverage section. There, amidst the colorful cans, a silent wish echoed between us: "Please let the Red Bull be on discount." It wasn't just about saving a few bucks; it was about fueling our event with energy. 💡 That moment sparked an audacious idea. Why settle for buying when we could aim higher? We decided then and there: no more buying refreshments. Our new mission is To secure Red Bull as our official beverage partner. It was a challenge that lit a fire within us, reminiscent of the age-old wisdom of burning your boats to ensure victory. 🔥 Soon after Red Bull became the official beverage for our events Google Developer Student Club Constructor University Bremen and HULT Prize - Constructor Univeristy #EventPlanning #Partnerships #ChallengeAccepted #ThinkBig #RedBull

The nastiness of the Seine River has been in the news for months leading up to the Olympic games, but even the most creative PR brains couldn't of dreamed up this publicity for The Coca-Cola Company. Opportunistic media coverage counts just as much as media coverage generated through the most thought out, planned, costly and highly-executed campaign. When I benefit from opportunistic media coverage, I appreciate the good fortune and immediately wonder how it might leveraged further. While I don't expect messaging that promotes Coke as an anti-bacteria agent landing on cans, in store signage or the company's website anytime soon, I'm am curious to see if and how this "product benefit" can be extended beyond the Olympics. Maybe a future sponsor of the Cliff Diving World Series (although primary sponsor Red Bull might be opposed) or a product placement on the show Running Wild with Bear Grylls. At the very least, it offers some fun social and digital content. Strike while the iron's hot and thank this reporter for the idea! #PR #Branding #Marketing #MediaCoverage