Head of Growth @ Convert.com | Growing a bad@$$ DTC to 100M | Helping brands that give a damn become the only choice for their best buyers. Mission is the new Inbound ™!
It was October 2023. I was working with my mentor Lucia van den Brink ✨️on a 3-step branding framework. When I asked - "Hey Lucia, what if we did something really impactful for women in experimentation? What if we did a summit that was all transparency and diversity - yet full of quality education?" Lucia was a 100% YES from Day 1. And she introduced me to Daphne Tideman - the best partner in crime I could have hoped for. Exactly 5 months later - this vision is now a reality. Convert X Women in Experimentation has its official line-up: https://lnkd.in/d7bpXenv Here are a few reasons why our summit is different: 1. We received 70+ speaker applications. Each application (with more than 20 questions) was reviewed by a panel of 4 judges. Independent scoring. Then a final once over for diversity. Daphne embedded inclusivity in our DNA. Kelly (Anne) Wortham, Rosie Hoggmascall & Carmen A. ensured thorough evaluation. 2. A mix of advanced experimentation know-how and soft skills. One of the factors we relied on to choose the topics was **actionable take-aways**. The other was **innovation**. We wanted a line-up that would inspire new thinking -- but also come with a healthy dose of how-tos and nitty gritty processes. You know -- draw the owl step-by-step -- don't jump from the circle to the owl. ;) Thanking Alex Birkett who is on for an experiment -- introducing a (secret) AMA panel to round out the hard skills that the attendees will absorb. Authority without a brand is just someone who knows a lot! 3. The very best for those who sign-up. Exposure (Yup .. not just the speakers, the attendees get a shot at the spotlight too). Moderated networking with Daphne. And sessions polished by the speakers alongside their assigned (expert) coaches. No fluff. Straight-to-the point. Powered by nohacks.show, Test & Learn Community (TLC) & Omniscient Digital. More to come! What happened to my framework? It was abandoned - for the time being. This is my jam from now till 6th June 2024. Make it yours too! It's for a good cause.
It started as a "what-if" between Lucia van den Brink, Trina Moitra, Daphne Tideman, and is now a fully-fledged vision! We are proud to announce the speaker line-up for the Convert X Women in Experimentation Annual Summit 2024. ⭐ Georgia Sugarman ⭐ Axelle Ahanhanzo ⭐ Eden Bidani ⭐ Line-Ariel (L.A) Bretous ⭐ Gerda Vogt-Thomas ⭐ May Chin ⭐ Ebere Jonathan ⭐ Ruben de Boer ⭐ Oreoluwa Akinnawo ⭐ Sundar Swaminathan Their fascinating topics and takeaways are in the featured carousel. But before you jump to it — here's why we're hosting the summit. To go beyond lip service and do real service in our authentic and helpful community. We want to put the spotlight on individuals who contribute to evolving the experimentation space from within agencies and companies; but don't have the bandwidth to build their own following. They are the “silent catalysts”. We want to present topics that are fresh & exciting. But hands-on and full of practical value. Some food for thought, some immediate work to do. We want to be transparent about how the speakers are chosen. There were 70+ applicants and we reached out to each and every person, sharing the scoring criteria and the factors that influenced the final line-up selection. Convert.com is fully invested in the cause championed by Women in Experimentation. Also why we aren't simply sponsoring this summit - we are in the trenches, doing the work with amazing ladies like Anna Ambrozevich, Rosie Hoggmascall, Kelly (Anne) Wortham - without whom nothing would have taken shape. Big shout-out to the Test & Learn Community (TLC) for giving our summit a home. To Omniscient Digital for the (secret) AMA panel at the event! And to nohacks.show and Slobodan Manić for supporting the endeavor! Labeling you mere "sponsors" would be a disservice. Kudos and appreciation go to Carmen A. for scoring the applications alongside Rosie, Kelly, and Trina. We're honored to have Els Aerts, Mirjam De Klepper, and Talia Wolf as speaker coaches. 👉 Register here: https://lnkd.in/d9MRCxK9 Who's excited? #CRO #Experimentation #Tech #Diversity #WomenInExperimentation #Convert #Optimization #Speakers #Growth #AbTesting
Deborah O'Malley
7mo
Congrats on a great initiative! 🎉
Morgan Legge
7mo
Proud of you!
Founder, Test & Learn Community (TLC) & Organizer, Experimentation island (#Ei2025) | Founder, Forward Digital
7moI just love these topics and these speakers so much. I can't wait for everyone else to have the opportunity to hear these speakers!