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What do we know is still worth the advertising spend to keep building your brand? What do we get sold by Cable and tradional Linear. Answer is Sports. I have a direct relationship that gives me access to ESPN Digital inventory. Can you see a better value than making your name stand out in your market everytime someone is on ESPN and all of its sites. I can build this out for you and help you lock this in for your market. Build your brand when consumers are looking at scores, recaps, live sports, anything sports. Its football season and time for your to jump in the game. Shoot me a DM or email me for more information. Stephanie@Berridgeintuitivegroup.com #Automotiveadvertising #Marketing #LiveSports

🏈 Exciting Insights as Super Bowl LVIII Approaches! 🎉 As we countdown to the #SuperBowl, Infillion is thrilled to share findings from our recent study with Lucid, which explored the evolving behaviors and preferences of sports fans and uncovered trends that are transforming advertising strategies. Key insights reveal: ➡ Ad Preferences of Younger Fans: They value ad-free content but are open to engaging with ads that support their favorite teams. 🏈 NFL's Unmatched Popularity: The National Football League (NFL) leads in unmatched popularity, with Gen Z showing a growing interest in emerging sports. 📺 Rise of Streaming: 46% of sports fans have shifted more to streaming platforms post-2020, yet traditional TV viewing retains strong preference. 🏆 For advertisers looking to score with millennial and Gen Z sports fans, it's clear that adapting strategies to connect authentically is key. Dive deeper into our comprehensive analysis for more insights that may inform your next ad campaign by reading the full article ➡ https://bit.ly/MPos24 #Infillion #nfl #AdTech #SuperBowlLVIII #SportsMarketing #genzmarketing

🚀 On February 11, 2024, the 58th #SuperBowl 🏈 took place, marking the final game for the title of the National Football League (NFL) champion. The annual broadcast attracts an average of 100 million viewers, not only for the love of sports but also for the traditional halftime show, movie trailers, and advertisements. In the 1960s, companies paid 💸$35,000 for a 30-second advertising video during the Super Bowl; in 2021, it was 💸$5.5 million, and in 2024, it increased to 💸$7 million. These figures exclude production costs, and a short clip can incur a total cost exceeding 💸$15 million. #marketingooutloud #marketing #adscampaign #marketingstrategy

$7-milion (reportedly)-per-30 seconds Some tune in for the game, others for the halftime & commercials, and then there's me: scouring the internet for good ads the next day, unknowingly boosting companies' brand metrics. The Super Bowl – where 100 million fans are glued to the screen, eagerly anticipating (or reluctantly enduring) the ads. While the direct link between ads and sales isn't always clear (unless you're Apple selling 72,000 Macs after that iconic 1984 commercial!), the impact on brand buzz is undeniable. It's not just about those 30 seconds during the Super Bowl; these ads spark weeks-long buzz that extends far beyond game day. I've read both sides: ad lovers and haters. But do they really hate ads or just the bad ones? Despite this divide, companies are doubling down on ads, pouring resources into clever strategies to grab our attention. For instance, the rise of ad-free premium plans. However, the real deal is ad-supported plans because most consumers opt for ad-supported platforms. The total revenue per user is higher on the ad-supported plan ~ Executives at streaming giants. And as for me, well, I've always had a soft spot for ads. Childhood memories are a reel of catchy jingles and unforgettable commercials. Despite sounding like a relic, I'm still excited for the creativity boost ahead. Welcome to the attention economy. Game on! Side note: Do you think AI can be as or more creative? I liked Dunkin’ and Kia from the list to remember for a few days to come and David + Victoria Beckham for the banter. #superbowl2024 #postgamethoughts #justwritingmymind NYT - https://lnkd.in/ghZPaMQr https://lnkd.in/ggtVPPWu

Football pre-season is in full swing, and fans are gearing up for game day. Imagine serving ads for game-day snacks to fans tailgating outside a stadium, or promoting last-minute merchandise to those heading into the game. That’s the power of Proximity. Our technology delivers hyper-relevant ads based on location, device, time, and even weather. Maximize your reach and engagement during big game days. #Proximity #hyperlocaladvertising #adtech #digitalmarketing #sportsmarketing

✨ ICYMI 2023 ✨ As the ad industry goes long into Super Bowl season, brands should think more broadly about live sports advertising. 🏈 Now that live sports is moving into the domain of streaming/CTV, it offers even more benefits to advertisers than it did as the last lifeline of linear, like: - wide audience reach, engagement, and loyalty - opportunities for creativity, new ad formats, and interactive elements - filling in Hollywood's content gaps Learn more: https://lnkd.in/gDmGtYAu #livesports #sportsmarketing #superbowl #brandgrowth

Just as the U.S. Men's Basketball Team just clinched their 5th straight gold medal, showcasing precision, strategy, and teamwork, the world of Connected TV (CTV) advertising is mirroring that success with its own winning formula. In the same way the team dominated the court, CTV advertising is dominating the digital landscape—delivering targeted, data-driven campaigns that reach the right audience at the right time. It’s about hitting those three-pointers in marketing—precision, engagement, and ROI. The U.S. team’s victory reminds us that excellence comes from leveraging the best tools, strategies, and teamwork. Similarly, your brand can achieve its gold medal moment by embracing CTV advertising— with no minimum annual campaign spend required. 🏆 💪 Let’s take your marketing to the championship level. Are you ready to go for gold? 🏅 #USABasketball #CTVAdvertising #DigitalMarketing #Nimbus99 #ConnectedTV

Reach your audience where they are, live and loud! 📣 College football bowl season is upon us! Fans and marketers rejoice! 🙌 With over 40 bowl games available for our viewing pleasure, we know where your audience will be, and we can help you reach them efficiently and effectively with Amplifi by The Moran Group. Amplifi leverages our team's expertise and cutting-edge tools to: - Engage passionate sports fans on Connected TV (CTV) with targeted messages. - Optimize bids in real-time based on anticipated viewership fluctuations. - Combat rising CPMs and maximize your advertising budget. Combining Amplifi's technical capabilities with TMG's proven expertise in strategy and execution delivers proven results. Here's what you can expect: - Increased brand awareness and recall. - Stronger emotional connection with your audience. - Measurable results that drive business growth. Ready to Amplifi your reach and engagement with your audience? Link in the comments... 👇 #livesports #digitalmarketing #ctv

Unlocking Revenue: Monetization Strategies for Sports News Websites 🏆 Discover key strategies to monetize your sports news website and turn your passion into profit! From advertising to subscription models, we've got you covered. Visit for more: https://lnkd.in/gfqjVJR7 #SportsNews #MonetizationTips #adsense #adexchange #monetiscope #WebsiteMonetization

PENN Entertainment, Inc has announced that ESPN Bet will soon be seamlessly integrated into the ESPN and theScore apps across North America. This development means users will be able to track their bets, including all legs of parlays, live within these popular media platforms. The integration also includes personalized betting offers, real-time odds updates, and various wagering options, all designed to enhance the overall user experience. https://lnkd.in/eDWnHXrj Personalization is becoming increasingly important for betting platforms to differentiate themselves in a crowded market. If you're looking to elevate your sports betting platform, check out my recent article where I discuss strategies for creating a standout user experience: https://lnkd.in/eWXPqMkJ #DataArt #DataArtMedia #sportsbetting #bettingnews #sportsbusiness #sportsbiz