Tushar Chhajer’s Post

Just 15% of shoppers complete their entire customer journey with no physical touchpoints, even if they’re buying online, according to Retail Economics Christmas trading indicates online is slowing thanks to higher costs to retailers, and in-store footfall is seeing a resurgence, according to JLL. A high quality, engaging omnichannel experience at all points of purchase will be key to brand success. But in a lot of cases, product descriptions + USPs are jammed next to the price on a tiny piece of paper (pictured: in-store shopper experience) A physical retail presence tied to the digital one drives conversion + upsell. Online retail is becoming more expensive and people are flocking back in-store. Brands with a seamless omnichannel experience will win. MyStories can help with that. Let's talk. #omnichannelmarketing #digitalretail #qrcodes

Savvy shoppers are increasingly finding new ways to digitise all aspects of their daily lives, and there’s no industry where that’s more apparent than in retail. Our latest report 'The Future of Retail' reveals that whilst shoppers are focused on value, they still seek shopping experiences and the physical store remains central to a successful omnichannel strategy. Download the free report > https://lnkd.in/gc6GT7Fb

In today's retail landscape, customers no longer distinguish between online, mobile, social, or physical channels. They seek a brand experience that's consistent and seamless across every touchpoint. Leading brands are recognizing this paradigm shift, embracing it as a mantra for organizational and technological evolution. The concept of Omnichannel isn't new, but its significance has never been greater. Retailers are navigating the transition from multichannel to omnichannel, and the recent challenges posed by COVID-19 have accelerated this journey. The goal: providing an unparalleled customer experience through holistic strategies. #OmnichannelExperience #RetailRevolution #CustomerCentricity #DigitalTransformation #OmnichannelStrategy #RetailInnovation #AdaptToChange #CustomerExperience YALLO Retail

Driving business growth in a competitive retail landscape necessitates delivering an omnichannel experience, where brands seamlessly integrate online and offline channels, across multiple platforms as well as bricks and mortar sites. With consumer demand for personalised interactions and instant product access rising, retail brands are increasingly relying on their IT teams to bridge system gaps. Yet, achieving true omnichannel excellence is often hindered by siloed data and processes, posing significant challenges for CTOs and IT directors. In our latest blog, we cover the importance of breaking down these data silos and streamlining processes to deliver authentic omnichannel experiences in retail. We also explain the important role of SD-WAN and how it serves as a key enabler in overcoming these challenges and facilitating a seamless omnichannel journey. Read more today > https://lnkd.in/eeeknAgB #digitaltransformation #smartretail #digitalretail #omnichannel #wearetieva

Exciting insights from Forrester's latest study, "The Omnichannel Difference 2024," reveal that collaboration between IT and marketing is key to leveraging omnichannel strategies for business growth.🪴 With 46% of businesses seeing increased customer lifetime value and 88% streamlining data infrastructure for better autonomy, it's clear that unified data and customer-centric approaches are driving success. Organizations prioritizing privacy compliance, real-time data access, and creating a single view of the customer are well-positioned to meet the challenges and opportunities of omnichannel engagement. Let's embrace these strategies to enhance customer experiences and drive growth! #Omnichannel #CustomerEngagement #MarketingStrategy

I'm excited to share the first of five posts exploring the key dimensions of Omnichannel Retailing. 𝐋𝐞𝐭'𝐬 𝐝𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧; Integration in omnichannel retailing is all about creating a seamless, unified experience across various sales channels. This dimension ensures that all interactions, information, and distribution systems are consolidated, providing customers with a comprehensive and cohesive shopping journey. 🔗 𝐖𝐡𝐲 𝐢𝐬 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭? 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Customers enjoy a smooth transition between channels, whether online or in-store. 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Retailers benefit from a unified system, reducing redundancies and improving efficiency. 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: Customers receive same information, regardless of the channel they choose. Next up, we'll explore Connectivity! Feel free to share your thoughts and experiences with omnichannel integration in the comments below! #Omnichannel #CustomerExperience #RetailInnovation #Integration #OmnichannelRetailing #CustomerJourney #RetailExcellence #LinkedInLearning

DTC and retail is not an “either or” choice, it is an “AND” choice. Mark Ritson recently wrote an amazing article in Marketing Week about the company DUDE Wipes (filled with butt and poop references) and why they are succeeding. The bottom line is that brands doing the best today are using a mix of both DTC and retail channels. It used to be the case that brands were able to grow into well-known brands simply through Facebook and Instagram, but this isn’t an option post-iOS14 privacy changes. He references a Bain & Company partner, Darrell Rigby who saw that the future was omnichannel when he published “The Future of Retail” in the Harvard Business Review… back in 2011! He predicted that the traditional shopping experience would blend seamlessly with the online and that customers would eventually want it every which way.    The key to success for omnichannel brands is consistency across all channels, giving customers the visibility they desire. Brij was invented to help omnichannel brands bridge the gap between their retail and DTC. And we are pumped to play a key role in manifesting the future of Omnichannel. #omnichannel #retail #DTC

Step into the future of retail confidently. Embrace rising trends and tackle challenges with our comprehensive guide tailored specifically for retailers like you. 🛍️ Here’s what’s inside the guide: ⏱️ Prioritize loyalty and brand identity: Learn how to leverage customer loyalty, solidify brand identity, and optimize time management for sustained success 💚 Nurture sustainability and responsibility: Discover strategies to integrate sustainability initiatives into your retail operations, driving positive impact and consumer trust 🔍 Discover the potential of AI: Identify tangible use cases and real examples that transform possibilities into profit-driving strategies 💰 Diversify revenue streams: Optimize your business with insights into alternative revenue sources, ensuring resilience and adaptability in uncertain times 🔄 Embrace true omnichannel: Go beyond surface-level omnichannel approaches and adopt strategies for seamless integration across all retail touchpoints Access the guide here: https://lnkd.in/dE2Mp9Yj (ungated) #retail #omnichannel #customerexperience #loyalty

🔥 Retail Trends 2024: Key Insights for Retailers 🔥 The retail landscape continues to evolve rapidly, and here are three key trends for 2024 every retailer should watch: Personalization: Tailoring shopping experiences to individual preferences is essential for customer engagement. Sustainability: Consumers prefer brands that demonstrate environmental responsibility, boosting loyalty. Omnichannel Integration: Merging online and offline channels provides a seamless shopping experience. 💬 Question for our followers: What trends are you observing in your business? What innovations are you planning to implement this year? Let’s discuss in the comments below! 👇 #RetailTrends2024 #CustomerExperience #SustainabilityInRetail #Omnichannel

🛒✨ #Retail Reshaped: Unveiling the Evolution in Customers’ Buying Habits! 🔄🌐 Step into the future of shopping with the transformative shift in customers' buying behavior! 🌐🛒 The retail landscape is witnessing a remarkable journey from traditional in-store experiences to the dynamic realm of omnichannel purchasing. 🏬💻 Today, customers crave seamless interactions, effortlessly transitioning between online and offline platforms. 📲💳 The convenience of browsing products in-store and making purchases with a click has become the new norm. 🛍️💫 Embrace evolution, as retail goes beyond brick-and-mortar, delivering a personalized, interconnected shopping experience. 🌐 ✨ #RetailRevolution #OmnichannelExperience #ShoppingEvolved