Matt Butcher’s Post

With omnichannel shopping more important than ever, retailers must understand where their audience engages and ensure seamless, consistent experiences. Analysts at eMarketer highlight that shopping is no longer limited to in-store or online; it’s a dynamic journey where consumers may start their search in one place and complete their purchase in another. Embrace this new retail landscape to meet your customers wherever they are. Contact us to learn about our SMASH Framework, designed to deliver Simple and Exciting consumer experiences that aim to differentiate your business from competitors. #Retail #ConsumerExperience #PHILOSHOPIC Source: Dyson, J. (2024). Retail trends 2024: The future of shopping takes shape. [online] The Future of Commerce. Available at: https://lnkd.in/g-u-BJ2S.

An omnichannel strategy is a critical move for retailers across all sectors. With the lines between in-store and online shopping constantly blurring, synergies between physical and digital touchpoints are so important. ➡ Are *you* up to speed with what your shoppers want and expect to see from you? Get the low-down in our ‘Beyond the Basket’ Vision Study. This dedicated report digs into the results of Zebra's 16th Annual Global Shopper Study. 💡 Discover what shoppers really want from retailers today: ♦       Learn how satisfied shoppers are with their experiences ♦       What's driving shopping channel decisions, preferences and challenges ♦       Shoppers’ expectations for making their visits seamless and enjoyable ♦       How consumers are expecting retailers’ technology stacks to shape up Download the report today: https://lnkd.in/eRkyxcVz #Retail ##CustomerService #ZebraEmployee

🛒✨ #Retail Reshaped: Unveiling the Evolution in Customers’ Buying Habits! 🔄🌐 Step into the future of shopping with the transformative shift in customers' buying behavior! 🌐🛒 The retail landscape is witnessing a remarkable journey from traditional in-store experiences to the dynamic realm of omnichannel purchasing. 🏬💻 Today, customers crave seamless interactions, effortlessly transitioning between online and offline platforms. 📲💳 The convenience of browsing products in-store and making purchases with a click has become the new norm. 🛍️💫 Embrace evolution, as retail goes beyond brick-and-mortar, delivering a personalized, interconnected shopping experience. 🌐 ✨ #RetailRevolution #OmnichannelExperience #ShoppingEvolved 

Unveil a cutting-edge exploration of #retail evolution in customers’ buying behaviors. From the traditional charm of in-store shopping to the seamless wonders of experiential experiences—shopping just got a tech-infused upgrade! 🛍️✨ #RetailRevolution #CTOInnovation #TechTransforms 🚀🔗 

An omnichannel strategy is a critical move for retailers across all sectors. With the lines between in-store and online shopping constantly blurring, synergies between physical and digital touchpoints are so important. Are *you* up to speed with what your shoppers want and expect to see from you? Get the low-down in our ‘Beyond the Basket’ Vision Study. This dedicated report digs into the results of Zebra's 16th Annual Global Shopper Study. Discover what shoppers really want from retailers today: ☑       Learn how satisfied shoppers are with their experiences ☑       What's driving shopping channel decisions, preferences and challenges ☑       Shoppers’ expectations for making their visits seamless and enjoyable ☑       How consumers are expecting retailers’ technology stacks to shape up Download the report today: https://lnkd.in/eGTSY88e #Retail #CustomerService #ZebraEmployee

An omnichannel strategy is a critical move for retailers across all sectors. With the lines between in-store and online shopping constantly blurring, synergies between physical and digital touchpoints are so important. Are *you* up to speed with what your shoppers want and expect to see from you? Get the low-down in our ‘Beyond the Basket’ Vision Study. This dedicated report digs into the results of Zebra's 16th Annual Global Shopper Study. Discover what shoppers really want from retailers today: ✔      Learn how satisfied shoppers are with their experiences ✔      What's driving shopping channel decisions, preferences and challenges ✔      Shoppers’ expectations for making their visits seamless and enjoyable ✔      How consumers are expecting retailers’ technology stacks to shape up Download the report today: https://lnkd.in/ec_93fvW #Retail #CustomerService #ZebraEmployee

Get ready for the 2024 retail shopping experience to be seamless, thanks to omnichannel. The omnichannel experience refers to commerce that integrates all the different methods of interaction available to customers. For example: You may discover a brand on social media, which leads you to their online store, and then decide to go to their brick-and-mortar to experience the brand in real life, like going to try on a sweater to ensure it fits because reviews on the website say it runs small. According to Akeneo: The Product Experience Company, this seamless cohesion between different channels provides a trustworthy experience for the consumer and reduces the likelihood of a return or an unsatisfactory purchase. Ultimately, brands want to move towards offering consumers a unified brand experience, no matter what channel they use to shop. Read more on the topic via Akeneo: The Product Experience Company: https://bit.ly/3TDHkbK. #retailtrends #consumer #consumerbehavior #consumerinsights #brickandmortar

The statistic from Think With Google that, despite a significant increase in online shopping over the past two years, 66% of buyers still plan to shop in-store highlights the enduring value of physical retail experiences. This indicates that while digital channels have become increasingly important, the in-store experience offers unique value that many consumers continue to seek. For retailers, this underscores the importance of an omnichannel approach, integrating online and offline experiences to meet diverse consumer preferences. Providing seamless, complementary shopping experiences across channels can enhance customer satisfaction, drive sales, and foster brand loyalty in today's hybrid retail landscape. #OmnichannelRetail #ConsumerBehavior #PhysicalStores #EcommerceTrends #RetailStrategy

🌐 Navigating the Experience: The Future of Retail Success! 🚀 In the ever-evolving world of retail, mastering the omnichannel experience is non-negotiable. Consumers now seamlessly transition between online and offline channels, demanding a cohesive and personalized journey. Retailers are leveraging advanced analytics to understand customer behavior, ensuring a consistent experience across all touchpoints. The integration of social commerce is also on the rise, turning platforms like Instagram and TikTok into virtual storefronts. Are you ready to ride the wave of success? Share your strategies for creating a seamless retail experience in the comments! 👇 #retailstrategy #customerexperience #virtualstores #digitaltransformation #socialcommerce #futureofretail #YalloRetail

Diving into success in the digital marketplace starts with understanding e-shopper preferences. With a significant 87% of shoppers initiating their product searches online and 71% utilizing mobile devices while in physical stores, the importance of a seamless omnichannel experience cannot be overstated. And with a vast majority starting their product searches online and favoring mobile-friendly platforms and marketplace purchases, adapting to these trends is crucial for business growth. Visit us: https://bitly.ws/3gwLH #EcommerceTrends #DigitalMarketing #CustomerExperience #Ecommerce