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Introducing the second chapter of the legendary collaboration between Black Sabbath’s iconic guitarist, Tony Iommi, and Xerjoff’s founder & creative director, Sergio Momo. Tony Iommi Deified Parfum, part of the new Xerjoff Group S.p.A. Blends venture, will soon be accompanied by a soundtrack and music video. Built on a duality of leather and spice, the #fragrance combines forces that play on the palindromic nature of sound, scent, and sensorial sequences. Aromatic saffron meets powdery, leathery notes, mingling with gourmand freshness. Cinnamon enhances the spice, while a gentle rose lies at the heart. A woody base of papyrus and patchouli leaves the senses craving more in a rhythmic back-and-forth exchange. #fragrance #tonyiommideified #newlaunch #twistedlily360

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Mahdi Zahreddine

Fragrances & Perfumes | Father | Founder | EV Enthusiast | Commercial Director | Strategist | Change Addict | B2B Growth Catalyst

1mo

Such collaborations are what set niche perfume brands apart as outliers 👏🏽 well done Sergio and the Xerjoff Group S.p.A. Team for this spectacular execution ✨🎸

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