Tyler Jenkins’ Post

Don't put all your eggs in one basket! While Amazon is a major player, it's not the only game in town. Reach a massive audience with lower advertising fees than Amazon on Walmart Marketplace! 90% of Americans shop at Walmart - that's a huge opportunity to get your brand noticed among loyal customers. Plus, with less competition, Walmart offers a chance to stand out. Thrilled to announce I'm officially Walmart Certified through Walmart Connect, and I'm confident this is the next big platform for advertisers. #WalmartAdvertising #MultiChannelMarketing #WalmartConnect #Teikametrics

Don't put all your eggs in one basket! While Amazon is a major player, it's not the only game in town. Reach a massive audience with lower advertising fees than Amazon on Walmart Marketplace! 90% of Americans shop at Walmart - that's a huge opportunity to get your brand noticed among loyal customers. Plus, with less competition, Walmart offers a chance to stand out. Thrilled to announce I'm officially Walmart Certified through Walmart Connect, and I'm confident this is the next big platform for advertisers. #WalmartAdvertising #MultiChannelMarketing #WalmartConnect #Teikametrics

It doesn't seem to be that quiet in my LinkedIn feed, but here's the latest Amazon Ads business comparison - versus Walmart, YouTube & Snap Inc. - up to and including Q4 2023. Walmart execs will be hoping that the newly-announced $2.3 billion acquisition of smart TV maker VIZIO will accelerate its ad offering. The retailer sees the deal as an opportunity to offer its customers “innovative television and in-home entertainment and media experiences”, while combining with its media arm, Walmart Connect, to help partner brands “realize greater impact” from their advertising spend. With all-time-high e-commerce sales, plans to expand its drone delivery service, and continued efforts to boost its burgeoning advertising business, Walmart is beginning to look a little more like Amazon with each passing day. However, the brick-and-mortar behemoth still has some way to go on all 3 fronts: its global ad business, for example, was up some 28% to $3.4 billion last year, but remained just a fraction of its e-com competitor, which hauled in a staggering $14.7 billion in Q4 alone. Although Walmart only recognized $3.4 billion in advertising revenue last year (less than 1% of total sales), ads are an exciting proposition because the margins in the division are a completely different ballgame than in its legacy retail business. In fact, Walmart's CFO has predicted that the company’s future profitability might rely more on ads and services than its enormous retail empire. #retailmedia #retail #media #ecommerce #commerce #marketplace #amazon #snapchat #snap #walmart #youtube #shoppermarketing #trademarketing #FMCG #CPG #PPC #digitaladvertising VIZIO Ads Google Source: Chartr

Quite a buzz has erupted this week in the #retailmedia world from Walmart's acquisition of TV maker VIZIO. At first glance you might think this is an odd acquisition for a retailer, but in actual fact it's a well played strategic move by Walmart's CEO Doug McMillon. Walmart is second to only Amazon in the US, and in order to compete and enhance profitability, Walmart needs to relentlessly focus on enhancing the #customerexperience right across their path to purchase, from their e-commerce platform to the speed and availability of product delivery. To do so requires cash. And lots of it. Where to get this cash? Advertising. Both Amazon and Walmart have created significant revenue streams from their Retail Media Network businesses. But currently, Amazon dominates Walmart, with $47B of ad revenue coming in versus Walmart's $3.4B over the past 12 months. That's a lot more cash Amazon has to invest in its customer experience than Walmart. What's more, #CPG advertisers are becoming increasingly savvy and more demanding of their RMNs. New ways to reach customers, with less media #wastage and most importantly closed-loop #measurement is vital to unlock those incremental brand dollars. By acquiring Vizio, Walmart has significantly upped its retail media capabilities; it now owns the tech #hardware, which it will sell as a loss leader, increasing its margin on every ad dollar, its increased its #audience reach to serve advertising direct into the home via Vizio's #CTV platform and ultimately enhanced its opportunity to monetize Walmart's valuable first-party #data with closed-loop reporting on retail sales for its advertisers. A bold and cleaver move by Walmart. Will other retailers follow suit? They'll need deep pockets and a big check book to compete. Some great articles and comments out there already, two great ones from The Drum and Fortune in the comments. Threefold-Agency | SMG

🚀 Walmart Connect | Product Updates 🚀 Do you get a dopamine hit when you see "9,631/9,631 rows successfully processed"? If so, then you're one of us—you love using bulk files to manage your ads at scale on Amazon. Guess what? Walmart Connect has recently introduced Bulk Operations capabilities in the Ad Center, Walmart's advertising console. Bulk operations offer streamlined campaign management, simplified updates, and the ability to handle complex tasks offline for your Sponsored Products campaigns. With bulk operations, you can: 🔶 Create and update campaigns 🔶 Create and modify ad groups 🔶 Add, update, and toggle items on or off 🔶 Add, update, and toggle keywords on or off Bulk files provide an easy way for brands to consolidate their data using bulk file templates and have several campaign strategies up and running within minutes! I LOVE bulk files because they help us save time and make adjustments like a pro without missing a detail. Walmart Connect offers several downloadable resources and a step-by-step process to troubleshoot bulk files effortlessly. Have you tried Walmart's bulk uploads yet? Let me know in the comments! #amazonppc #walmartads #adcenter #walmartmexico #walmart

Between now and 2026, advertisers will increase their spending on retail media by more than $29 billion dollars, surpassing the additional dollars allocated to #Meta and #Alphabet Inc. combined. #Amazon is poised to benefit the most, as it will continue to capture more than three quarters of the total retail media landscape. But even with Amazon's pervasive dominance, just shy of an additional $7 billion will be allocated across the remaining market, illustrating the sizable opportunity for the long tail of small and mid-size retailers (even after #Walmart scoops up $2 billion). Source:#emarketer

Target's just announced same-day delivery with Circle 360. It’s about time. But the devil’s in the details. For an introductory offer of $49 a year, it sounds like a great deal. The price doubles after the first year. And if you look at the fine print, you'll see it’s not all-inclusive: Exclusions apply, and perks differ if you’re not holding a Target Circle Card. They’re trying to match Amazon Prime and Walmart+ while also presenting a unique value proposition: 🎯 Automatically applied deals at checkout 🚚 Same-day deliveries (sometimes as little as one hour) 🛍️ Last-minute gifts to addresses other than your own 📦 Inclusive of dozens of other retailers in same-day shipping 🔄 Grants an extra 30 days for "no-rush returns" It’s a smart play, but the real test is in winning over customers in a market that's already crowded with giants. ⤷ Amazon Prime remains the industry leader by leaps and bounds. ⤷ Walmart+ has shown itself capable of staying in the fight. ⤷ TikTok Shop is still getting off the ground but is wildly popular. Target has a lot to prove. #RetailInnovation #CustomerExperience #Target #EcommerceStrategy

Amazon Advertising vs. Walmart Connect: 2022 vs. 2023 Retail Media Growth Analysis. While Walmart's growth slightly outpaces Amazon's (26.0% vs. 24.4%), Amazon's performance is notably more impressive. Walmart's ad revenues have grown in line with its e-commerce growth (22% increase from 2022). In contrast, Amazon has managed to double its ad business's growth rate compared to its e-commerce business. This shows that Amazon has once again succeeded in extracting more advertising revenue per dollar revenue. They continue to enhance monetization per user. This achievement is particularly striking given the significant antitrust complaint targeting Amazon's ad business and pricing strategies. It seems they just keep going. What's the secret behind Amazon's outstanding performance? Share your thoughts in the comments. #amazonadvertising #walmartconnect #retailmedia #commercemedia

We are headed into a future where these “ad networks” also sell things “on the side”. With insane margins on operating ad networks, marketplaces will wonder why they need to sell direct anyway or have stores. 3rd parties will build, sell, deliver everything and these companies can provide the tech and make money on every step of the transaction.