Tyler Ryan’s Post

Some people think there’s no relationship between the marketing angle and customer LTV. If you're testing a new angle with new messaging, such as "lose weight with X gummies," and you believe it can impact customer LTV, it's crucial to segment those customers and analyze their LTV in a cohort-based report.

Unlocking Customer Lifetime Value (LTV) is vital for businesses! LTV represents the total worth a customer brings during their relationship with your brand. By examining past behavior, purchase patterns, and engagement metrics, predictive models can forecast LTV, guiding strategies for sustained success! 📈 #LTV #PredictiveModels #BusinessInsights

Chart a course towards sustainable growth with our LTV model! Uncover valuable insights into customer value and prioritize efforts where they yield the greatest returns. #CausalFunnel #CausalFunnelMagic #BusinessInsights #LTV

Chart a course towards sustainable growth with our LTV model! Uncover valuable insights into customer value and prioritize efforts where they yield the greatest returns. #CasualFunnel #CausalFunnelMagic #BusinessInsights #LTV

What an exciting announcement by Growth By Science partner, Fairing! In the spirit of #triangulation, Fairing's "how did you hear about us" (HDYHAU) surveys offer a unique perspective on how to assess channels' contribution to conversion, which is now being supercharged with their new product, LTV Analytics. Coupled with other measurement approaches that we're big fans of (namely, incrementality testing!), Fairing's insights can add deep dimensionality to measuring marketing performance.

This is such a no-brainer feature for brands to adopt. Fairing helps brands understand customer acquisition and retention with the zero/first-party data captured with their Question Stream™️. Now, brands can use that data to do a deep dive on LTV too.

Unlock the power of your customer data! Segment users by their behavior to tailor your messages and boost engagement.

Understanding your Customer Lifetime Value 🚀 Understanding your Customer Lifetime Value (LTV) is crucial for business success. It's not just a metric; it's a compass guiding your decisions. Here's why: Your LTV represents the total value a customer brings to your business over their lifetime. It helps you gauge repeat business potential and informs your customer acquisition and retention strategies. Calculating your LTV is straightforward. Multiply your Average Revenue Per Account (ARPA) by Average Purchase Frequency and Average Customer Lifetime: LTV = ARPA x Average Purchase Frequency x Average Customer Lifetime This simple formula empowers you to make informed decisions. But don't stop there! Utilize your LTV for customer segment analysis. Segmenting customers allows for targeted strategies, driving deeper relationships and product innovation. By focusing resources on specific segments, you maximize long-term customer loyalty and revenue. Let's illustrate with examples in INR: 🔹 Customer Segment 1: Monthly subscription: ₹999 Purchase frequency: 12 times/year Customer lifetime: 3 years LTV = ₹999 x 12 x 3 = ₹35,964 🔹 Customer Segment 2: Monthly subscription: ₹799 Purchase frequency: 12 times/year Customer lifetime: 3 years LTV = ₹799 x 12 x 3 = ₹25,944 🔹 Customer Segment 3: Monthly subscription: ₹799 Purchase frequency: 12 times/year Customer lifetime: 5 years LTV = ₹799 x 12 x 5 = ₹42,540 Focus on Customer Segment 3! They not only generate higher revenue but also exhibit longer customer lifetimes. Remember, aim for an LTV to CAC ratio of 3:1 for sustainable growth. While initial CAC may surpass LTV, strive for profitability in the long run. Harness the power of LTV to drive your business forward. Start optimizing today! #CustomerLifetimeValue #BusinessStrategy #LTV #CustomerSegmentation #SustainableGrowth #BusinessMetrics #INR #LinkedInPost 📈

Fairing's Question Stream™ represented a breakthrough way to survey your customers. Today, we take it one step further with our launch of LTV Analytics — now available via waitlist to Fairing customers. LTV Analytics allows you to: 1️⃣ Breakdown cumulative LTV by the channels your customers remember best. 2️⃣ Move beyond the reliance on platform-reported metrics in your LTV:CAC calculations 3️⃣ See customer lifetime value in a whole new light. Sign-up for LTV Analytics today: https://lnkd.in/enH9Ch5p

Bill Gates said it best: "Your most unhappy customers are your greatest source of learning." At LTV Numbers, we listen. Negative feedback is a goldmine of insights to improve your customer journey and boost LTV. How are you leveraging customer feedback to optimize your business? #LTV #lifetimevalue #OnlineBusinesses #RetentionRate #BusinessMetrics #BusinessGrowth #DigitalMarketing