U.S. Dairy Export Council’s Post

Are you aware: The global health and wellness food and beverage market was worth over US $497 billion in 2022 and has been growing 3% year over year.   Guess what’s a driving force of the H/W packaged food market? Foods fortified with additional protein!   Consumers globally are looking to protein fortified snacks and beverages to address immunity, weight management and aging gracefully. So, where does dairy fit in?  Let me tell you.   This is where the unique benefits of U.S. dairy proteins provide an opportunity to tap into a rapidly growing market segment. Food and beverage manufacturers are looking to dairy for solutions. The whey protein market is booming and is expected to be worth over US $40 billion by 2033. Whey processing capacity is continuing to rise in the U.S. from wide-spread investments in processing facilities, bolstering/reinforcing the U.S. global leadership in high-protein whey production and exports.   The Asia Pacific region, especially China and Japan, is expected to see the most growth due to rising demand for dairy-based protein ingredients. In fact, whey protein has been the fastest growing ingredient in the region. For a food culture that historically lacks dairy, these changes in consumer preferences create an exciting opportunity for dairy ingredient processors to expand in these markets.   Dairy-derived whey proteins are nutrient-rich and remain in high demand – even among those consumers whose diets typically don’t include much dairy. Not to be left out, regions with strong dairy-based cultures/cuisines like MENA and Latin American also show growth.   We’re seeing this trend increase in demand due food/beverage manufacturers racing to meet the rise in health-minded consumers who are becoming increasingly interested in protein sources. This is thanks to greater awareness, easier access to high-quality products, and a wide range of consumer products being launched beyond traditional protein supplements.   Like what you read? As I travel to countries all over the world, I’ll be sharing these #DairyDeepDive updates and discussing key trends right here on my page. Stay tuned! https://lnkd.in/epgXDcta   #USDairy #WheyProtein #ProteinAlternatives #FoodTrends #DairyDeepDive