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Excited to be part of this important conversation on how Mainland Chinese Expats are shaping the future of brands in Hong Kong. Grateful to EternityX for hosting this event - and looking forward to sharing key insights and collaborating with industry leaders to unlock new opportunities 🌟 #EternityX #ChineseExpats #MarketTrends #BusinessGrowth #Innovation #DJMConsulting #

Please meet Pascal Cübb, IAA President, International Advertising Association - France 1. What do you do? I’m an entrepreneur, creator, and producer of B2B events and original content in the advertising industry. Passionate about and committed to many subjects for many years, I am a recognized free thinker who believes that we must now stop talking and start acting to create impactful change. In our industry, we have the immense power to touch, influence, and show a large audience the values that we defend. 2. Why did you join the IAA? Three years ago when you approached me to relaunch IAA France, I accepted for several reasons. Because our action is global, a big difference and opportunity to represent France advertising industry in the world. We are transversal, a unique positioning allowing us to speak with all the players in our industry. And last but not least, we talk about values and meaning. We are the « Global Compass ». 3. Which IAA value is closest to your heart and why? Only one is too little and my heart is big ! DEI because it emphasizes the importance of recognizing and valuing the diverse aspects of people's identities, beliefs, and backgrounds. Inclusion goes beyond just acknowledging diversity; it ensures that everyone, regardless of their differences, is welcomed, respected, and treated as an integral part of the community. In differences knowledge and intelligence are cultivated. Education because everything we do is for our children and their future. Because we have to communicate and we need to share with young people. We learn a lot from them. Collaboration, because together we are stronger. 4. What is your favorite example of IAA serving the marketing communications community? When we demonstrate the strength of our industry united to serve a cause, we can achieve remarkable things. This was evident in 2022 when IAA France initiated a global effort for Ukraine. By uniting an unprecedented communication campaign with media, brands, agencies, and platforms, we showed that we are powerful together and capable of making a positive impact. Additionally, the IAA United Nations dinner at Cannes Lions is a great opportunity to build relationships, foster exchanges, and share insights among our members and industry leaders. #creativity #collaboration #diversityandinclusion #sustainability #internationality #education #innovation

HONG KONG ADSPEND REPORT (Q2 2024) According to admanGo, the total adspend reached HK$7.45 billion in the second quarter of 2024, marking a 2% YOY increase. Although changes in consumer behavior may pose challenges for various industries, the government's active promotion of mega events economic initiatives has further boosted tourism recovery in Hong Kong. The expansion of Individual Visit Scheme cities in May this year has driven continuous economic development, leading to a rebound in local adspend in the second quarter. Looking ahead to the second half of the year, the Olympic fervor and the peak summer shopping season, coupled with the increase of duty-free allowance for luggage articles for Mainland resident visitors starting in July, are expected to encourage industries to invest more resources in promotional activities, it is hopeful that local adspend is anticipated to continue steadily growing in the third quarter. Continue Reading: https://bit.ly/3xWDhiA

As the Euro 2024 final ended yesterday (congrats, Spain!), I would like to share some observations about the contrast in sports marketing strategies between the UK and Taiwan. Here are some key differences: ⚽ United Kingdom: 1. Major Event Promotion: The UK, one of the powerhouses of football, leverages Euro 2024 through massive marketing campaigns. The event is heavily promoted from TV commercials to billboards and digital advertising. Even public transportation is deeply involved. For example, London Tube announcement boards have cheering taglines, and Gatwick Airport temporarily changed one of its terminal names to Southgate (after the England coach). 2. Fan Engagement: There is a significant focus on fan zones, public screenings, and interactive social media campaigns to engage the passionate football fanbase. 3. Sponsorship and Partnerships: Major brands and local shops are heavily involved, creating a strong commercial ecosystem around the event. For example, Lidl gives away free croissants as a post-game pick-me-up. 🏀 Taiwan: 1. Localised Promotion: While football is growing in popularity, basketball and baseball remain dominant. Marketing for Euro 2024 might be more targeted, focusing on niche football communities and expat groups. 2. Community-Based Events: Taiwanese sports marketing emphasises grassroots and community engagement. Key strategies include smaller, localised events, such as online prediction campaigns and viewing parties. 3. More Focus on Behind-the-Scenes Stories: The press is eager to report some football players' stories or events in Germany. These social media posts are more popular than other Euro 2024 posts. For example, the Taiwanese audience might not know who is playing against whom in the next match, but they know Messi has bathed a Spanish boy. 🌐 Global Impact: Despite the differences, both regions share a common goal: to bring the excitement of Euro 2024 to their respective audiences. The UK uses its established football culture and vast resources, while Taiwan creatively adapts to its local sports landscape, ensuring that fans can enjoy the event in a way that resonates with them. Understanding these differences highlights the importance of tailored marketing strategies to reach and engage diverse audiences effectively. Let's celebrate the beautiful game no matter where we are! ⚽🎉 #SportsMarketing #Euro2024 #UK #Taiwan #MarketingStrategies

Tsang Chi-wai and Xiao Yang Ge were spotted together at the opening ceremony of the Hong Kong branch of Three Sheep. The presence of many Hong Kong celebrities drew considerable attention. In recent years, the short video trend has been rising globally. As the trend of internet celebrities moves southward, Hong Kong’s previous KOL marketing forms are also set to continuously upgrade and evolve. Backed by the immense development prospects of the Greater Bay Area, Hong Kong, as an entertainment hub in Asia and even worldwide, is undoubtedly the optimal location to harness the synergistic effects of online marketing. It’s no wonder that more and more Hong Kong companies are eager to make a move.

Proud of this, Chinese Brand going global leveraging Olympics! 🙌 I spent 4 years in China and always been a fan of China marketing, brands, development, having spent a lot of time helping global organizations understand Chinese nuances and vice versa. So glad to see the Chinese brands leveraging recent Olympics to go global, as shown below by campaign asia. And, I have to say the work has the 'stature' of a global brand and cultural nuances and has its cut-through. Not to mention creative collaborations and targeted sponsorship! Have a look at the review below by Campaign Asia. ⬇️ The standard of the work has certainly progressed ! Love to see more of this ! 💪💪💪 What do you think? #chinesebrands #goingglobal #globalbrandlocalsoul #marketing #campaignasiapacific

In this episode of 7 questions to a marketer, I had a great opportunity to interview the creative powerhouse from Singapore, Guan Hin Tay, creative chairman of #BBDOSingapore and the author of the best selling book #COLLIDE. Check this out for some powerful insights,centered around brands and marketing. #brandguff #letstalkbrands

#China #Media and #Entertainment Weekly News Bulletin – ISSUE 8 Week of 22 July 2024 (1)       Director Stanley Tong Introduces #AI in #Chinese #Cinema – The director merges AI with cinema, by recreating a young Jackie Chan using Deepfake in his latest movie. (2)       #Douyin Takes Bold Steps Against Misleading Accounts – Douyin cracks down on misleading accounts posing claims of being experts. (3)       Challenges in Douyin E-Commerce – Douyin’s e-commerce fails to meet its performance target for the first half of 2024. (4)       Hong Kong Trade Development Council Collaborates with Mainland KOL – Over 20 mainland internet celebrities are invited to engage in live streaming ecommerce for the upcoming Hong Kong Shopping Festival 2024. (5)       #Alibaba’s Taobao Takes on E-commerce Rivals with Free Overseas Shipping – Taobao, the retail platform of Alibaba Group, is planning to introduce free international shipping for clothing to compete with e-commerce rivals. The program is set to launch on August 3, 2024, initially benefiting customers in the Asian region, including Hong Kong. (6)       Digital Domain, the Hollywood Visual Effects Firm, to Set Up R&D Centre in Hong Kong – Digital Domain Holdings, which is renowned for its visual effects work in Marvel Cinematic Universe films, plans to establish a HK$204 million R&D centre at the Hong Kong Science Park, focusing on AI innovation and IP applications. (7)       Players from #ManchesterUnited and #Liverpool May Visit Hong Kong – The upcoming Asian "Battle of the Reds" tour in Hong Kong may be set to take place in late 2025 and will feature the "Double Red Club" match involving 30 renowned players from Manchester United and Liverpool. (8)       #International #Festival of #Extreme #Sports: Battle of the Champions is Coming to #Macao – Macao will host the 2025 International Festival of Extreme Sports: Battle of the Champions. (“#IFES”). It is said to be the first #skateboarding event of its kind in Macao and the broader #GreaterBayArea. The event is part of IFES, which is the biggest global extreme sports event featuring skateboarding, rock climbing, #BMX freestyle, and breakdancing. (9)       Two Hong Kong Exhibitions Celebrating #Music #Careers of James Wong and Joseph Koo – Hong Kong Pop Culture Festival 2024 features two exhibitions on Mr Joseph Koo (顧嘉煇) and Mr James Wong (黃霑), the music duo that produced numerous Cantonese classics. (10)       In Memory of Cheng Pei-pei – Chinese Hollywood star Cheng Pei-pei, best known for her roles in martial arts films, passed away but her legacy remains and has motivated aspiring actors across generations. Learn more about the news here: https://lnkd.in/gepkJXUa

Advertising has the power to shape perceptions and inspire action. In an age of conflict and uncertainty, harnessing this power for good becomes crucial. Heartfelt congratulations to the finalists and winners of the 18th APAC Tambuli Awards. It has been an honor serving as the Grand Executive Jury President, witnessing Tambuli's remarkable growth firsthand – from my early days as a participant in 2016 to becoming a jury member. The dedication and passion driving this community are truly inspiring. I take immense pride in my fellow jurors, the organizing committee, participating companies, agencies, and every marketing professional striving for impactful advertising. Hats off, especially to the vision and drive behind Tambuli since 2005, Jerry Kliatchko, Ph.D.. This year's theme, igniting HOPE, resonates profoundly amidst turbulent times. The finalists and winners exemplified how brands committed to social good can genuinely ignite hope and inspire profound change within individuals and communities. Particularly inspiring was honoring Mr. Hans T. Sy, Chairman of SM Prime Holdings, Inc. Executive Committee, with the prestigious Lifetime Achievement Award for his positive societal impact. Mr. Sy shared his optimism, emphasizing the importance of collaborative efforts in building a more sustainable and prosperous world. Let us carry forward the spirit of innovation and hope, creating campaigns that resonate while making a meaningful difference. #TambuliAwards #marketingexcellence

🌟 Get ready to bask in the spotlight as MARKETING-INTERACTIVE proudly presents the triumphant return of the #MarketingExcellenceAwards #HongKong for its 13th consecutive year!   The Marketing Excellence Awards 2024 isn't just an event; it's a homage to the trailblazers who have shaped our industry over the past decade. It's a testament to their unwavering dedication to innovation, impact, and unparallelled success. 🏆   This year, we extend a warm invitation to those who have gone above and beyond to step forward and claim the recognition they truly deserve.   Who's eligible to enter? 🎈 All categories are open to client organisations and brands based in Hong Kong. Additionally, marketing agencies, media agencies, PR firms, and service providers can submit entries on behalf of their clients. ✨ Entries must be conceptualised, created, or executed in Hong Kong for the local market or for a regional/global market that includes Hong Kong. 🚀 Works, campaigns, or initiatives must have been launched or active between the eligibility period of 1 August 2023 – 31 July 2024, with demonstrable results achieved during this timeframe.   * Note: Submissions from previous years cannot be resubmitted for this year's event.   Let's embark on this exciting journey together! https://lnkd.in/dr3K5TYE   ⏳Important deadline Entries deadline: 31 July 2024 Finalists announced: September 2024 Winners announced: 8 November 2024 Not sure where to start? Connect with Gloria Yam, Kristy Cheng and Mandy Chan – We are here for you!