Unilever’s Post

Hellmann's has found itself in a bit of a sticky situation with their recent Euro 2024 campaign. They unveiled themselves as the "Official BBQ Partner" of the championships, which kick off later this month, with a promotional poster featuring England player Jack Grealish, who has failed to make the cut While social media isn't mincing words, the brand's share of voice is among the highest now, ahead the start of the tournament in a week's time It will be interesting to see how giants Unilever and their agencies turn this around from here #sports #sportsbiz #sportsbusiness #sportsmarketing #sportssponsorship #marketing #brand #euro2024 #shareofvoice #hellmans #unilever

🏆 Following the conclusion of the FIFA Women's World Cup 2023, where Spain emerged victorious and secured the championship against England, we examine the influence exerted by the event's official sponsors. According to data from YouGov BrandIndex, The Coca-Cola Company, Booking.com, McDonald's and adidas all experienced significant increases in their Consideration scores during a 10-day period leading up to the FIFA Women's World Cup 2023 and continuing until its conclusion. 👉 Take a deep dive into brand engagement in the FIFA Women’s World Cup 2023: https://okt.to/pzZEDO #FIFAWWC #BrandIndex #YouGov

With the unforgettable kits and the roar of a happy crowd, the 2024 UEFA European Football Championship this year was a brand bonanza! Big names like Nike and Coca-Cola upped the game with clever marketing. Head over to see which brands dominated the Euro 2024! DM me for all your brand growth-related queries. #brandbuilding #marketing #brandmarketing #uniworld #uniworldstudios #nike #cocacola #adidas #eurocup #uefa #brandcampaigns #marketingstrategy #advertising

🏆 Following the conclusion of the FIFA Women's World Cup 2023, where Spain emerged victorious and secured the championship against England, we examine the influence exerted by the event's official sponsors. According to data from YouGov BrandIndex, The Coca-Cola Company, Booking.com, McDonald's and adidas all experienced significant increases in their Consideration scores during a 10-day period leading up to the FIFA Women's World Cup 2023 and continuing until its conclusion. 👉 Take a deep dive into brand engagement in the FIFA Women’s World Cup 2023: https://okt.to/AkEKCh #FIFAWWC #BrandIndex #YouGov

From Nike's iconic swoosh to The Coca-Cola Company's refreshing beverages, these #brands made their presence known during the Euro Cup 2024 ⚽ Can you name all of them? Tell us in the comments 👇 #uniworld #uniworldstudios #nike #cocacola #adidas #eurocup #uefa #eurocup2024 #creativeads #brandcampaigns #marketingstrategy #advertising #agencymarketing

#9 Market Enthusiast Diary: Exploring Adidas's Strategic Mastery in 2024 Did you notice the common thread in adidas's approach to major sports events this year? 🤔 From T20 Cricket in India to the Copa America and the UEFA Euro Cup, Adidas has leveraged its sponsorships to reach diverse audiences across continents. In 2024, Adidas demonstrated its strategic prowess by becoming the sponsor for these high-profile events: - T20 Cricket: Adidas’s logo on the Indian team’s jerseys highlights their deep engagement with cricket’s massive fanbase in India. - Copa America: With Messi leading Argentina to victory, Adidas’s association with the tournament strengthened its brand presence in South America. - UEFA Euro Cup: As a sponsor, Adidas’s influence extended throughout Europe, aligning with Spain’s success and reinforcing their commitment to football. This strategic alignment not only maximizes visibility but also taps into the peak viewing times of these globally-watched events. By targeting diverse sports markets and integrating their branding in such a visible manner, Adidas is effectively reaching millions across Asia, Europe, and the Americas. Their approach isn't just about visibility. Adidas combines this sponsorship with a sharp focus on product differentiation, emphasizing quality and innovative design in their new Adidas Score shoe. This move aligns with their strategic goals to achieve a 25% market share and a 30% revenue increase within a year of launch. From a market analyst’s perspective, adidas ’s approach reflects a well-calculated effort to dominate global sports marketing. #AdidasMarketing #SportsSponsorship #GlobalBranding #FootballSponsorship #CricketSponsorship #EuroCup2024 #CopaAmerica2024 #T20 #MarketingStrategy #BrandStrategy #MarketAnalysis #SportsMarketing #AdidasInnovation #Jobseeker

⚽️ Morning Snapshot 👔 Albacete Balompié and Alfonso Serrano have mutually agreed to terminate Serrano’s contract as sporting director. 🛫 FC Internazionale Milano president Steven Zhang has expressed his desire to bring the club to China for a preseason tour this summer. 🤝 PUMA Group and adidas are poised to compete with Nike to become France's new kit supplier in 2026. 📺 The Eredivisie CV and ESPN have extended their broadcast rights agreement until 2030. 🤝 Olympique Lyonnais Groupe have extended their partnership with adidas until 2029. 🤝 adidas has also secured the kit supplier rights to نادي النصر السعودي - AlNassr Saudi Club in a three-year deal. ⚽️ LALIGA has opened its first football academy in Bogota, Colombia. 🤝 The Argentine Football Federation (AFA) has signed American Express as their main sponsor until 2026. 🤝 TSG Hoffenheim Fußball-Spielbetriebs GmbH have announced a partnership with security software manufacturer Enginsight GmbH. 🤝 Olympique de Marseille have announced HOLY as their new energydrink partner. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

An important step that strengthens Decathlon’s unique business model and its position in the multi-brand sports retailer category…🇫🇷 💡Decathlon's business model, composed of a mix of strong own brands and international brands, offers a good balance in terms of assortment and prices for consumers. This model also makes it possible to optimize the gross margin while avoiding excessive dependence on international brands... ✅However #Decathlon announced in its 5-year strategic plan that it would rationalize the private labels portfolio of 49 brands currently to 12….by focusing on profitable brands and strategic sectors (Hiking, soft mobility, fitness and well-being). Decathlon in 2022 it’s : 📉€15,4B in revenue (+12% yoy) 📈Net Profit €923M (€913M in 2021) 🏪1571 stores in 69 countries 🏃♀️🏃🏻♂️105.000 employees #privatelabels #brandpositioning #sportsindustry #leader

👕 Kit suppliers in the "Big Five" leagues 👕 ▶ In the English Premier League, an impressive eight clubs wear local British brands Umbro and Castore. Notably, the prestigious "Big Six" of the EPL have opted for iconic names such as Nike and adidas, with Manchester City standing out through their partnership with Puma. ▶ LALIGA introduces two of the most lucrative kit sponsorship deals in football, with both Real Madrid's adidas and FC Barcelona's Nike partnerships – worth EUR 120m and EUR 105m, respectively – setting high standards in their own market and worldwide. Notably, only two clubs in the Spanish first division, Villarreal CF and Getafe CF, are currently partnering with local Spanish brands. ▶ With the country boasting several popular sportswear brands, it is surprising that “only” seven clubs don domestic labels in the German Bundesliga. Perhaps more puzzling, globally renowned German brand adidas sponsors merely two teams, namely FC Bayern München and 1. FC Union Berlin, with their biggest rivals, Nike, sponsoring four. Besides adidas, the other German brands represented in the league are Puma (with three clubs) and Jako (two). ▶ Italian Serie A stands out as the league with the highest number of different kit suppliers, an impressive total of 12, and boasts a striking 11 clubs adorned in national brands, the most among the "Big Five" leagues. Furthermore, SSC Napoli's deal with fashion brand Emporio Armani is particularly unique in the "Big Five" leagues. ▶ In the current Ligue 1 season, OGC Nice stand out as the sole team to partner with a local French brand, Le Coq Sportif, while all other teams have chosen to embrace foreign kit manufacturers. Overall, the French first division will feature a total of 11 diverse kit supplier brands. For more information about the 2023/24 football sponsorships, read our latest article here: https://lnkd.in/dMXvsVgq #footballbusiness #nike #adidas

Which sponsor is the champion of #Euro2024? When you think of a major international sporting event, you think of a major craze. And with good reason: Euro 2024 represents nearly 8 million articles visited per day 👀 As this visibility is very important for partner brands, Seedtag has analyzed the impact of the championship on them thanks to its international network of publishers: 🚀 adidas succeeded in capturing attention thanks to its new international outfits and player sponsorships 🙌🏻 Thanks to its collaboration with UEFA, Hisense Group appears at least 2 times more often than other sponsors 🥤 The Euro 2020 controversy between The Coca-Cola Company and Cristiano Ronaldo continues to cause a stir ⚽️ Lidl succeeds in attracting families with its popular football-related items With its 13 international sponsors, Euro 2024 shows once again that sporting competitions are a springboard for brands. What will be the result for the next Olympic Games? Discover more: https://lnkd.in/gn7YdZAz #SeedtagInsights #ContextualAdvertising #AdTech