Unreal Snacks’ Post

Today’s CPG industry is buzzing with excitement 🚀 There's a flood of innovative CPG brands hitting the market everyday. But here's the catch—how do you keep tabs on all of them? It's a challenge to stay in the know about their latest product launches, and even more so, to discover where these brands are available. 🛒 That’s why, we’re launching our newest initiative, On the Shelf. Every Monday, we’ll highlight a brand we are excited about, including their story, their different SKUs, and of course, where you can find them. Ready for the first brand? Bobo's is a tasty fresh-baked wholesome oat treat made with 100% non-GMO ingredients that are vegan and gluten-free. Knowing nothing about sales or the food business, Beryl Stafford started out selling her delicious treats one shop at a time, all the while learning about packaging, costs of goods and sales meetings. When Whole Foods Market picked up Bobo's in their bakery, she quickly scaled her production capacity and employees, “figuring it out” as she went along on the journey. With a lot of perseverance and a lot of late hours, Beryl gradually got into regional and then national distribution in major retailers. Today, Bobo’s offer over 20 flavors and SKUs, and have innovated over the years with their Stuff’d Oat Bars, Toaster Pastries, and Bobo’s Bites. Bobo's Oat Bars are available nationwide in stores from natural food chains to Kroger’s and Wegmans Food Markets, as well as online. — Thanks for sharing your and your daughters’ delicious snack with the rest of us, Beryl Stafford. — #CPFR #CPG #OntheShelf

Whoa, this is mighty interesting! 1. PepsiCo Lay's moves into the Britannia Little Hearts Biscuits' territory by launching a new sub-brand called 'Shapez Heartiez'! As part of this launch, Lay's, a chips brand with only savory flavors, launches its first-ever sweet flavor - caramel!! 2. Nestlé has extended its Munch, a chocolate-wafer brand, to breakfast cereals, with 'Nestlé Munch Crunchilicious cereal'! To be sure, Nestle already has products in India within the breakfast category (Koko Krunch, Gold Crunchy Corn & Oat flakes, and Gold Crunchy Nutty Granola), but moving a chocolate brand to cereals is new for Nestlé! What would be even more interesting is how these sub-brands advertise. I saw the Munch cereal and it is just functional, positioning the narrative around 'mind-blowing crunch and 'chocolatey' taste'. That's exactly what Nestlé Koko Krunch pitches too - krunchy (with a 'k' instead of 'c'!) and 'chocolatey'. I'm assuming Nestlé thinks that the Munch brand would help the new cereal more than a relatively unknown 'Koko Krunch' brand. Lay's hasn't started advertising the 'Shapez Heartiez' yet, but it'd be enormously interesting to see what they do with their first sweet flavor! And I'd love to see Britannia Little Hearts Biscuits throw shade at Lay's whenever they start advertising 😏 #advertising #marketing #products #fmcg #brand #branding #subbrand

The 'David vs. Goliath' in Consumer Packaged Food These Packaged Food companies raked in over $320B of revenue in 2022 ... 👉 Nestle 2022 Revenue: $93B Top Brands: Hot Pockets, Stouffer’s frozen meals, DiGiorno frozen pizzas, Kit-Kat, Nesquick, Nestea, etc. 👉 Pepsico 2022 Revenue: $80B Top Brands: Pepsi, Mountain Dew, Tropicana, Lipton & Brisk iced teas, Starbucks RTD (ready-to-drink) coffee drinks (distribution agreement formed in 1994), Doritos & Lays potato chips, etc. 👉 AB InBev 2022 Revenue: $54B Top Brands: 630 Beer brands across 150 countries including Budweiser, Corona, Stella Artois, etc. 👉 Coca-Cola Co 2022 Revenue: $43B Top Brands: Coca-Cola, Minute Maid, Sprite, Fanta, Dr. Pepper, etc. 👉 Mondalez 2022 Revenue: $31.5B Top Brands: Oreo, Ritz, Chips Ahoy, Cadbury, Sour Patch Kids, etc. 👉 General Mills 2022 Revenue: $19B Top Brands: Cheerios, Lucky Charms, Trix, Pillsbury, Cinnamon Toast Crunch, etc. The irony is that the biggest companies are the ones who can not only afford to play the long game, but should be the leaders of it. These are the iconic, multi-nationals with the power to 'push the ball' where it is already rolling; to what health data and the consumer is already starting to say. Yet they choose to ride the profit momentum of legacy products because of the inevitable short-term pain of a strategy shift. The path of least resistance is doing what has always worked. And what has always worked is high fructose corn syrup, artificial colors & sweeteners, seed oils, hydrogenated oils, etc. They smell good. They taste good. They look good. They are cheap to make and profitable to sell. And they are addicting, especially for kids ... There is an exciting wave of growing disruptors in CPG, working to replace harmful products with better alternatives with safe & healthy ingredients that won’t harm your health, and taste just as good (if not better).  The best products must hit the full criteria in comparison to old unhealthy products to replace them on the shelf ... 1) Are the ingredients safe & healthy? 2) Does it taste good? 3) Are the answers to 1) and 2) strong enough to make the product appealing to your kids? 4) Is is reasonably priced? Many of the best-performing emerging health conscious brands are being acquired at a moderate rate; hopefully that rate will accelerate.  Yet, how much the Nestles, Pepsicos, and General Mills of the world truly care about ingredient integrity and consumer health will be dictated by the percentage of Sales & Marketing resources directed towards these brands in their portfolio. Some brands doing a great job of responsibly disrupting the CPG industry, and creatively replacing 'the old' with 'the new' ... 🥤 Soda - OLIPOP PBC ☕ Bottled Coffee - Super Coffee 🥣 Cereal - Magic Spoon & Three Wishes Cereal 🥛 Chocolate Milk - Slate Milk 🍫 Snack Bars - FROPRO Snack Bar 🍺 Beer - Athletic Brewing Co. 🥣 Instant Oatmeal - Kreatures of Habit 👇 Who else?

Check out 👀 this article on how plant-based food and beverage companies are working to make their businesses more viable.

📣 Exciting news from one of world’s top cream cheese brands! This new bake magazine article by Brian Amick discusses how Philadelphia Cream Cheese, a household name in dairy, has announced the nationwide launch of its first-ever plant-based spread. 🌱 After a successful regional launch last year, the brand is expanding its Philadelphia Plant-Based spread to grocery aisles across the country. The Original flavor has been a hit, and now they're adding two new flavors: Strawberry and Chive & Onion. 🍓🌰 This launch marks the first time a mainstream cream cheese brand has entered the plant-based market with a recipe that mirrors the taste and texture of the traditional Philadelphia brand. This is a significant milestone for both Philadelphia, its fans, and the plant-based dairy space. Made with simple ingredients and free of dairy, lactose, and gluten, Philadelphia Plant-Based spread is a delicious product that fits the lifestyle of today's conscious consumers who want better for their health, animals, and the planet. 🥯🥕🥣 Read the full article here: https://lnkd.in/gxh87QfA #PhiladelphiaCreamCheese #PlantBasedSpread #DairyFree #GlutenFree #Innovation #FoodIndustryNews

More collabs & acquisitions take brands into new categories. ☝️ Easier to start with existing options than to start from scratch. Brands using their familiarity and consumer feedback to innovate and expand their reach. Sabra Dipping Company (PepsiCo) has released flavours featuring Frank's Red Hot and Stubb's BBQ sauce (both McCormick & Company). Staying in snacks, Lunchables (The Kraft Heinz Company) is now in produce in partnership with Del Monte Foods, Inc. Only thing missing from this mix are nuts or seeds as they continue to be the hottest snacking items of the year. Kraft launched this combo after searches for "Lunchables with fruits and vegetables" increased by 500% over the last year. Listening to consumer feedback that 1 in 5 are seeking gluten free options, Campbell's has released the first gluten free offerings in its own-branded portfolio. Campbell's is also expanding their reach by acquiring Sovos Brands. It expands their pasta and sauce portfolio with Rao's, which also accounted for 69% of Sovos's sales last year. It also expands Campbell's presence in frozen with entrees and pizzas with Rao's and Michael Angelo's and a stake in yogurt with noosa, although they've already flagged the latter as noncore. Goes back to the M&A trend of refining portfolios to brand strengths. Emerging brands can also team up to create collaborative products where it makes sense. I've heard some murmurings of some happening in the Ontario food space but haven't seen any yet. Let me know if you have or which brands should team up! Stories from: Food Dive Food-Navigator Produce Blue Book Snack Food & Wholesale Bakery #CPG #foodandbeverage

Cereal Milk 🥣 🥛 Nestlé Sensations is a kind of new brand of indulgent flavored milks that brings joy to a rather stale category. Two categories in fact.. cereal & milks. The brand was created to tap into the growing demand for protein and indulgent Ready-to-Drink beverages, and to stand out from the crowded shelf with a clear product proposition. The brand identity is based on the idea of a smile, a universal symbol of happiness and joy. The Sensations logotype is custom designed to resemble a smile, and the packaging features co-branded logos that highlight the delicious flavors inspired by popular desserts and beverages. The first product launched under the Nestlé Sensations brand was Cinnamon Toast Crunch Cinnamilk, a collaboration with the iconic cereal brand. The product has been selling fast, and Nestlé Sensations is working hard to keep up with the demand. I personally love the product idea of cereal milk, feels indulgent & nostalgic. However not sure this builds the Nestlé brand but rather promotes Kellogg Company … which maybe isn’t a bad thing What also strikes me in the power of licencing partnerships, and how competitive FMCG companies can work well together Your thoughts? #FMCG #innovation

📣 Exciting news from one of world’s top cream cheese brands! This new bake magazine article by Brian Amick discusses how Philadelphia Cream Cheese, a household name in dairy, has announced the nationwide launch of its first-ever plant-based spread. 🌱 After a successful regional launch last year, the brand is expanding its Philadelphia Plant-Based spread to grocery aisles across the country. The Original flavor has been a hit, and now they're adding two new flavors: Strawberry and Chive & Onion. 🍓🌰 This launch marks the first time a mainstream cream cheese brand has entered the plant-based market with a recipe that mirrors the taste and texture of the traditional Philadelphia brand. This is a significant milestone for both Philadelphia, its fans, and the plant-based dairy space. Made with simple ingredients and free of dairy, lactose, and gluten, Philadelphia Plant-Based spread is a delicious product that fits the lifestyle of today's conscious consumers who want better for their health, animals, and the planet. 🥯🥕🥣 Read the full article here: https://lnkd.in/gRdGw8wA #PhiladelphiaCreamCheese #PlantBasedSpread #DairyFree #GlutenFree #Innovation #FoodIndustryNews

From Chicken to Protein: How Product Positioning Transformed Wilde's Trajectory 🐔🌱 In the competitive world of snacks, product positioning can make or break a company's success. Just ask Wilde Chips, the brand that went from being known as a chicken chip to a protein chip. This simple tweak in their messaging not only changed their product's appeal, but also propelled their trajectory to new heights. Here are the 5 reasons I chose to invest in the company: 1️⃣ With the simple repositioning, Wilde went from a niche product to legitimately competing in two monster categories, salt snacks & protein. By tapping into the growing demand for protein-rich snacks, Wilde expanded its target market and opened up new opportunities for growth. 2️⃣ Not only did Wilde's product positioning broaden their market reach, but they also secured their position through vertical integration.This move created a mote around their product, making it harder for competitors to replicate their success while simultaneously ensuring quality control, easy access to innovate, and cost advantages. 3️⃣ Investing in Wilde was also a decision influenced by the founder, Jason Wright. A strong leader who can weather the storms is crucial in the ever-evolving landscape of the F&B industry. He's been through the grinder and shared about it and therefore has proven that he will win at all costs.  4️⃣ Beyond the business aspects, Wilde's nutritional profile is impressive. The guilt-free indulgence of their protein chips allows consumers to enjoy the snack without compromising on health goals. This allows the brand to resonate with both health-conscious individuals and more traditional, flavor driven snackers. 5️⃣ Last but not least, taste is paramount in the food and beverage industry. Wilde delivers on this front, with addictive flavors like Nashville Hot and unique options like Chicken and Waffles. These flavors not only satisfy the taste buds but also create a memorable experience that keeps customers coming back for more. Have you witnessed any brands that successfully repositioned their products? Share your insights in the comments below! 👇 #innovation #foodandbeverage #foodandbeverageindustry #invest #investor

Austin is cranking out good food and drinks, with some brands reaching national and international status like Waterloo, Nutrabolt and Siete. This article dives into how Miguel Garza's team at Siete got on Whole Foods' radar — it all started with an email. #austin #cpg #food #wholefoods #siete #business