USA Track & Field’s Post

Are OMEGA SA are currently the winning the sponsorship race at the Paris 2024 Olympics? As both a watch, and a sports fan, I am enjoying and interested at seeing professional athletes competing (and winning) in luxury watches. Athletes not wearing the usual Garmin, WHOOP, COROS, etc. associated with athletes and sports, but in some cases wearing watches well in excess of £10k. As well as being the official timekeeper, Omega has multiple Ambassadors competing in the games. And the alignment is there; precision, performance, and consistent development. Their winning athletes are bound to the clothing brands to each country, such as Team GB and adidas, but Omega has the ability to sponsor the most high profile athletes, regardless of the country they represent. Omega's Ambassadors claiming gold so far are: Hifumi Abe Leon Marchand David Popovici Thomas Ceccon Kaylee McKeown Diego Botín and Florian Trittel Yaroslava Mahuchikh (bottom right) Noah Lyles Mondo Duplantis (bottom left) Keely Hodgkinson (top left) Gabby Thomason (top right) If Omega Ambassadors were a country, they'd be 3rd in the medal table. So the question stands, are Omega winning the Olympic sponsorship race? #marketing #olympics

Throughout history, the Greek goddess Nike was regarded as a benign divinity who encouraged and praised individuals who exemplified excellence, talent, and heroism. A celebrated winner receives recognition with pride and a sense of accomplishment, having had the discipline to dedicate themselves to preparing well and staying focused in the face of obstacles and distractions. In an effort to stay relevant in a saturated market, Nike has adopted the Polarization Strategy. They have crafted taglines that are almost narcissistic and deliberately seek to resonate deeply with their target demographic, showing disregard for the negative opinions of those who, by default, might never use their products anyway. The provocative angle of the campaign has generated a significant buzz of attention, which could give rise to more visibility and engagement. It does however contradict the persona they've upheld for almost half a century and borders heavily on hypocrisy with them backpedalling on their previous stance of similar attitudes in sponsored athletes. What I find most interesting is the sudden shift in tone expressed by the campaign, which gives a proverbial middle finger to sportsmanship and promotes the pursuit of success at all costs and perhaps it's a clever ploy to inspire consumers to ignore the price tag. The shift will certainly alienate long-time customers who admired Nike's previous emphasis but will strengthen its connection with its core audience, fostering intense brand loyalty. I am curious to see what their long-term brand vision looks like beyond this campaign and how they manoeuvre to ensure the shift strengthens rather than undermines their brand.

Starting 2024 with a keen eye on Anta Sports, one of Bloomberg Intelligence's 50 Companies to Watch this year. The Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 should boost interest in sportswear, and China’s likely success on the medal podium presents a big opportunity for the firm, the official sponsor for the country’s athletes. A successful 2024 #ipo of its subsidiary Amer Sports (owner of Arc'teryx Equipment, Wilson Sporting Goods Co., Salomon) would be another catalyst for growth. More details in the 50 Companies to Watch report on the Bloomberg Terminal: https://lnkd.in/giB7Bsic

🤝 Building partnerships and collaborations is vital to drive innovation in sports tech. Together, we can achieve more! Check out some of these partnerships in sport: 🏈 Tom Brady and TB12 Sports: NFL legend Tom Brady founded TB12 Sports, a brand that offers training programs, supplements, and recovery products. Brady's marketing efforts have emphasized the importance of pliability and holistic fitness. 🥇 Simone Biles and Athleta: Olympic gymnast Simone Biles signed a partnership deal with Athleta, a women's sports apparel company, to promote their activewear brand. The collaboration emphasizes empowerment and inclusivity in sports. 🎾 Naomi Osaka and Hyperice: Tennis sensation Naomi Osaka became a brand ambassador for Hyperice, a recovery technology company known for its massage and mobility devices. Osaka promotes their products and their role in her recovery routines. #Collaboration #SportsInnovation #Partnerships

A fantastic collaboration for the SCI-MX Brand - welcome Savannah Marshall Shop SCI-MX products https://lnkd.in/eTj3z58A #health #b2b #europe #vegan # SCI-MX Ultra Plant Protein is a dairy-free formula developed with the same high-quality nutritional benefits as Ultra Whey. Our unique fast-digesting formula is ideal for active individuals looking to increase their protein intake without compromise. Muscle growth & maintenance - Soy-free, non-GMO protein formula contributes to muscle growth and maintenance.  Fast digesting formula - Uniquely formulated with DigeZyme digestive enzymes and hydrolyzed pea protein.  Fortified for a plant-based diet - Each serving is high in all 8 B vitamins, many of which are more difficult to obtain in sufficient amounts on a plant-based diet.  A healthy metabolism - Contains zinc which contributes to normal macronutrient motabolism.

𝗚𝗹𝗼𝗯𝗮𝗹 𝐊𝐢𝐜𝐤𝐛𝐨𝐱𝐢𝐧𝐠 𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The global kickboxing equipment market size reached US$ 350.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 737.1 Million by 2032, exhibiting a growth rate (CAGR) of 8.36% during 2024-2032. The rising participation in recreational activities, numerous initiatives undertaken by governing agencies, and the easy availability through online stores represent some of the key factors driving the market. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/dTNviX5x 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐒𝐨𝐮𝐫𝐜𝐢𝐧𝐠: Growing consumer awareness of environmental impact and ethical production drives demand for sustainable and ethically produced sports equipment. ● 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: The focus on personalized experiences and unique product offerings drives innovation in materials, design, and functionality. ● 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬: The increasing emphasis on health and fitness fuels demand for sports equipment that supports active lifestyles and performance enhancement. 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐊𝐢𝐜𝐤𝐛𝐨𝐱𝐢𝐧𝐠 𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: adidas Budoland Sportartikel Vertriebs GmbH Century Kickboxing Everlast Worldwide. (Frasers Group plc) Hayabusa Fightwear, Inc. Last Round Equipment Revgear Sports Ringside Talent SMAI TITLE Boxing Club WESING SPORTS 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/d4C_S78B #kickboxingequipmentmarket #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #imarcgroup #businessgrowth #investmentopportunity #industryanalysis

Women's motorsport has just been changed forever, as global beauty brand Charlotte Tilbury Beauty becomes an Official Partner of the F1 Academy 🤯 🏎 The global beauty empire has just made history, by becoming the first ever beauty brand to partner with F1 Academy. Not only that, but it is the first time the brand has ever entered into global sports sponsorship. As part of the partnership, the brand has designed a special car livery, which will be driven by Lola Lovinfosse (see image in comments below!) The partnership is founded on shared values between Charlotte Tilbury Beauty and F1 Academy - both of which look to empower women, inspire confidence and encourage girls to chase their dreams 🙌 💫 As Charlotte Tilbury herself said, "motorsport has a huge female following... with this partnership, we will use our global platform to elevate this new generation of fearless young female drivers and open up the traditionally male-dominated world of motorsport to even more talented young women". For years, female fans of motorsport have been crying out for more female-focused brands in the space. While it's incredible that Charlotte Tilbury Beauty have stepped into the role, they're not the first - E.L.F. BEAUTY sponsored Katherine Legge in the Indy 500, and Victoria’s Secret & Co. have been a proud sponsor of Toni Breidinger for years. As a sponsorship professional and fan of motorsport, it is SO exciting to see more female-focused brands enter the world of motorsport sponsorship. These brands are showing their genuine dedication and commitment to empowering their female customers, and I expect this partnership is about to create a HUGE buzz... If you're managing a beauty brand, can you really afford to miss out on the opportunity to sponsor women in motorsport? If you want to know more on how you can get involved, feel free to get in touch with me at charlotte.mcging@dune23.me 📩 🚀 📸 Formula 1 x Charlotte Tilbury Beauty #sportsponsorship #sportpartnership #womeninmotorsport #femalesinmotorsport #f1academy

Notice anything unusual in this photograph? Look at it carefully🔍 In the track and field world where most athletes wear branded kits which are often very colourful, here's a Bandit-sponsored athlete wearing a fully-black kit! This is a photograph from the US Olympic trials where a very young running brand, Bandit stands out from the other hotshots, the likes of Nike, NB & Adidas by sponsoring athletes who eventually wear Bandit's unbranded kit on the track. This is a part of Bandit's unsponsored project where they support young athletes and athletes who do not have a major sponsorship deal with any big conventional brands. 🏃 Not very sure about what the contract and sponsorship deal look like for the athletes, but this is definitely a fresh take from a young brand trying to get the maximum number of eyeballs! 👁️ Edit - Found a video where Bandit's Head of Experiences, Tim Rossi talk about the project in detail - https://lnkd.in/g-hrGi3R #running #sponsorships #sportsmarketing #olympics

What do Adidas, Bella Hadid, some sneakers have in common with the Olympics and Paralympics? In the wake of the Adidas-Bella Hadid-SL72 sneaker fiasco (for an overview, check out this piece: https://lnkd.in/eWD7cCPn) and with the imminent arrival of the Olympics and Paralympics, I think we are going to be seeing a summer of activist athletes; athletes using their platforms to advocate for various causes. Think of Tommie Smith and John Carlos doing the Black Power salute at the Mexico Olympics 1968. Add a dose of modern marketing a la Nike leaning into Colin Kaepernick's message. Combine this with the ongoing war in Ukraine and in Gaza and you’ve got a pretty explosive cocktail for activism this summer. And where there's multi-million-pound sponsorship deals and political messaging, there's a recipe for litigation. Call me cynical, but I do think this summer we will be seeing some sports stars get into hot water with their sponsors over their activism (think of the number of sponsors who shied away from Colin Kaepernick). This, in my opinion, will likely translate into an uptick in contractual breach disputes between sponsors, National Olympic and Paralympic Committees and activist athletes. For a lateral example, consider (way back in 2018) how the US Postal Service sued (and successfully settled with) Lance Armstrong, arguing that his admitted use of performance enhancing drugs violated terms of the USPS sponsorship deal with the team that Lance was riding for in the various Tours de France he won (when he admittedly was using the PEDs). (For the settlement, see this: https://lnkd.in/eupbqrRu)

What to Pack for the Paris 2024 Olympics: A Complete Guide https://lnkd.in/gBv7jkEP