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✍ WEBINAR RECAP: How to Un-sink Your Lead Costs Here are the top 10 tips from last week's webinar with Quinn Carlin from Porch Group and Kristen McCormick from Hatch: 1. Your Yelp and Google LSA listings both display your response time--the faster you respond, the higher you'll rank and the more likely you'll get clicked. 2. Google Ads targeting pitfall: Make sure you’re only targeting people “in or regularly in” a location with Google ads, not “showing interest in.” 4. Lead prequalification trick: Include a checkbox of your services in your contact us form to reduce unqualified traffic. 5. Get rid of the junk. Tools like ActiveProspect can automate lead cleansing and de-duplification, saving you from wasted spend. 6. Automate the repetitive conversations. AI (like Hatch AI) can handle the rinse and repeat questions and free you up for the more strategic bottom-funnel conversations. 7. Vet your lead aggregators like you would a new employee. Make sure you know what sources they use to collect leads, the lead return policy, and the targeting options. 8. Find out about pay per performance options, rather than pay per click. Google LSA offers pay per lead. Porch offers pay per appointment. 9. Do not skip out on meetings with your lead aggregator. They can throttle certain lead sources up or down depending on what's working and what's not. 10. Poor results with purchased leads are not always due to poor lead quality. You need to be doing what it takes to convert your leads. This includes multi-channel outreach, lead by text, with multiple follow-ups and personalized messaging—across the entire journey. Which is why automation is a must! Get the full webinar recap, recording, and slide deck here: https://lnkd.in/dtEUvkWP #LeadGeneration #LeadEngagement #LeadManagement #Automation #MarketingTips #CustomerAcquisition #AI #CustomerCommunication #WebinarRecap

Webinar Recap: How to Un-Sink Your Lead Costs

Webinar Recap: How to Un-Sink Your Lead Costs

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