Veeva Systems APAC’s Post

In a time where life sciences companies are vying for the limited attention of customers across multiple channels, an optimized segmentation and targeting strategy can help to discover blind spots in existing HCP engagement target lists, and create new opportunities to build more meaningful relationships. Hear from Sanofi’s Simon Scott, who shared about the biggest changes in the company’s HCP engagement outcomes since developing a refreshed segmentation and targeting strategy in collaboration with Veeva, in a recent webinar. For more insights about what makes a robust customer engagement strategy, read our newest blog by Daniel Bacon, Principal, Veeva Business Consulting here: https://lnkd.in/gUgpdadP #VeevaSystems #Veeva #segmentation #targeting #HCPengagement #HCP

Segmentation and targeting of the right HCPs can be a large undertaking for field teams. Only 31% of providers agree that biopharmas consistently deliver relevant content— which is especially true in complex markets that span multiple settings of care and distribution models. However, with an integrated and modern data approach that spans retail and non-retail markets, field teams can have more meaningful interactions with the right HCPs. Check out this new ebook to learn: - 6 challenges of legacy data offerings that lead to missed opportunities with HCPs - 2 ways to segment your data to prioritize HCPs and understand the key messages and channels that resonate with them - 4 steps to building a connected engagement strategy to reach more prescribers in niche markets

Luxid has been shortlisted for the prestigious Global Social Media Awards in no less than three categories! This is a real testament to the fantastic efforts of everyone involved at Luxid. It’s also a demonstration of the great strides we are making in key areas of innovation: always-on digital marketing, leveraging AI, tech-enabled optimisation, and utilising the latest tools to succeed in competitor analysis and audience segmentation. In Best Use of LinkedIn for Atea Finland Oy, we overhauled Atea’s approach to LinkedIn advertising into a coherent strategic campaign approach, improving CTRs, CPCs and increasing engaged website sessions. In Best Long-term Strategic Use of Social Media for Outokumpu we enhanced the manufacturer’s use of social media to drive awareness and boost lead generation. And in Most Impactful Social Media Campaign for MSD Finland we used a multi-channel approach to help tackle the increasing cases of cutaneous melanoma and lung cancer by getting people to book an appointment with their doctor. To find out why the judges at the Global Social Media Awards shortlisted our campaigns and to learn more about how our innovative work delivered such critical results for our clients, read our latest blog https://hubs.ly/Q02rNQYB0. #digitalmarketing #b2bmarketing #innovation #AI #leadgeneration #creativity #businessgrowth

Take some time Tuesday at Noon to hear Dan Callahan begin our 7-part PHYCURE webinar series. Tomorrow's webinar will focus on Patient Targeting research for biopharma launch. Each month, there will be a new webinar each month addressing a new dimension of the #PHYCURE framework for launch success. #marketresearch #marketinsights #pharma #pharmamarketing #biopharma #biopharmabranding #brandingstrategy #branding

Our first webinar in a multi-part series about the 7 key dimensions for brand launch success will be happening at noon today. If you're interested in learning from Dan Callahan, leader of ZoomRx Brand Builder, who has more than 25 years of expertise helping #biopharma brands launch, click on the following registration link: https://lnkd.in/dJ3w-a2S #brandbuilding #branding #launch #launchmarketing #marketinsights #marketresearch #marketingwebinar #pharma #biotech

Ready to take your biopharma brand to new heights? Join us for an exclusive webinar on Feb 27, 2024, from 12-12:45 PM EST, where industry experts will unveil the latest strategies for mastering patient targeting in the biopharma sector.   In this session, you'll gain crucial insights and actionable strategies to become a powerhouse in strategic brand development.   Don't miss out on this valuable opportunity to elevate your brand and master patient targeting.   Register now to secure your spot! ⬇ https://bit.ly/49wZC3c   #webinar #biopharma #pharmamarketing #patienttargeting

🌟 Unlock Startup Success with Target Market Insight! 🚀 Prioritize Your Customer Segments for Rapid Growth! Follow these 4 steps to streamline your focus and pinpoint the most promising market segments: 1️⃣ Compile a Roster of Potential Target Segments 2️⃣ Validate Assumptions Through Market Research 3️⃣ Streamline Your Focus on High-Potential Segments 4️⃣ Opt for the Most Promising Target Segment Learn more about market segmentation and strategic targeting in our must-read article: https://ow.ly/ZXVH50R6G4t 🎯

Less than a week left to make the most of the busy Easter season! Connect with your audience 𝐧𝐨𝐰 (last-minute buyers are ready!), maximizing conversions even 𝐚𝐟𝐭𝐞𝐫 Easter shopping fever subsides. Regardless of your messaging channel, remember to: - Segment and personalize - Dress campaigns to impress - Analyze data (because you have to!) Did you know collecting data now allows targeting the most likely converters later? (Mother's Day approaches!) Explore our spring resources in the link below to learn more about how to leverage data with Apifon’s smart audience segmentation, or reach out to us for help with your next messaging campaign. https://bit.ly/3U8thtu #Apifon #BusinessMessaging

As accessing physicians becomes more challenging, sales teams are evolving with specialized and leaner strategies. In this landscape, precise targeting is paramount. The Deerborne Group's COMPASS 360° physician segmentation and targeting solution empowers you to enhance accuracy in HCP targeting through the utilization of predictive analytics. Adapt and thrive in the evolving sales landscape with targeted precision. Reach out to The Deerborne Group to learn more:https://bit.ly/47RZYk5 #compass360 #marketresearch #competitiveintelligence #segmentation #nextgenerationsequencing #venturecapital #privateequity #deerbornedifference

Behavioral targeting in healthcare marketing is crucial for enhancing patient engagement and improving health outcomes. By leveraging consumer behavior data, healthcare marketers can deliver relevant and timely messages, fostering trust and driving positive patient experiences. Read the blog: https://lnkd.in/gDp9FtSA