Veeva Consumer Products’ Post

At The Packaging Conference, to David Feber, Senior Partner of McKinsey & Company, shared these packaging industry megatrends: 1.) Sustainability requirements increasing at every step of the value chain; 2.) E-commerce everywhere; 3.) Potential economic downturn, inflation, labor challenges, and continued margin compression; 4.) Embracing digital, especially Gen AI; and 5.) Rapidly changing consumer & customer preferences.   #ai #artificialintelligencetechnology #ecommercepackaging #digitaltransformation #sustainablepackaging  

Ai Palette and SGInnovate together brings Paradigm Shift: Generative AI Transforms Ordinary into Extraordinary in CPG! Date: May 16, 2024 Time: 4:30-6:30 PM SGT Venue: Singapore The landscape of consumer goods is rapidly evolving as leading companies leverage Generative AI (Gen AI) to revolutionize their approach to analyzing consumer data, identifying trends, and driving innovation. By deciphering complex buying behaviors and generating groundbreaking product ideas, Gen AI is distinctly disrupting the CPG industry. Stay ahead of the curve by joining industry leaders and experts at our exclusive event, where we'll explore the transformative potential of Gen AI for CPG innovation. Ryan Lee, VC AgFunder Grace Caines, R&D Nestlé Robert Brockman, VP Meiyume Ankur Purwar, R&D Director Principal Scientist Procter & Gamble Somsubhra GanChoudhuri, CEO Ai Palette Here's what you'll gain: ✅Strategic insights on leveraging Gen AI for maximum impact. ✅Valuable networking opportunities with peers and thought leaders. ✅A competitive edge to position your brand at the forefront of CPG innovation. Secure your spot today! [Limited seats] 🔗 https://lnkd.in/gzm_GM3W #AiPalette #GenAI #CPGinnovation #FutureofFood

At #SXSW2024, amidst a confluence of marketing, technology, AI, and design, one word seemed to echo through every conversation, panel, and workshop: #authenticity. Download our POV to learn more insights from #SXSW and how authenticity can be brought to life for your brand. https://ow.ly/vysB50RikHf

Here's what you'll gain: ✅Strategic insights on leveraging Gen AI for maximum impact. ✅Valuable networking opportunities with peers and thought leaders. ✅A competitive edge to position your brand at the forefront of CPG innovation.

“The pace at which platforms are moving requires constant experimentation and exploration and that’s probably the hardest part for brands. It’s not a core skill most brands have in their toolkit, and it's why so many brands hit growth plateaus,” says Krishna Nikhil, a business executive who has held senior executive positions at SSENSE, McKinsey & Company and most recently was CEO at PANGAIA. The best brand universes, however, leverage new technologies and evolving team structures as tools to create entirely new systems, beyond leveraging AI, AR, and other tech with the hope of going viral. Those doing it right drive bigger systemic shifts within the industry all together. Read our thoughts in full: https://lnkd.in/e2k2XjbD

At #SXSW2024, amidst a confluence of marketing, technology, AI, and design, one word seemed to echo through every conversation, panel, and workshop: #authenticity. Download our POV to learn more insights from #SXSW and how authenticity can be brought to life for your brand. https://lnkd.in/eciUXdWx

At #SXSW2024, amidst a confluence of marketing, technology, AI, and design, one word seemed to echo through every conversation, panel, and workshop: #authenticity. Download our POV to learn more insights from #SXSW and how authenticity can be brought to life for your brand. https://lnkd.in/eciUXdWx

Connect with Green Bark Consulting as we explore, strategize, and design meticulously crafted digital interventions. The Pharma industry as a whole had been sluggish adopting digital, but since the advent of AI, there has been considerable progress. At Green Bark we believe significant investments in digital will set in motion a transformative wave of innovation, efficiency, and growth shaping the future landscape of business. We recommend you turn the pages of "Digital Health - Truly Transformational' authored by a prominent opinion leader to explore deeper insights. #greenbarkconsulting #professionalgrowth #knowledgesharing   #digitalhealth #marketingexcellence

"Artificial intelligence without the right data is just.. artificial" (Joe McKendrick, Forbes) Today, our fearless leader Alon Chen is speaking at the NOAH Conference in Zurich about strategies for leveraging AI in the food and beverage industry. The conference is all about digital, sustainable, and profitable growth which ties directly into how businesses are adopting AI into their growth models. Good luck to Alon and all the other innovators speaking at the conference! #NOAHZurich #tastewise #digitalgrowth

THOUGHT LEADERSHIP ARTICLE | 🤖 #GenAI... has your brand fully embraced its potential.. or are you still on the fence about utilisation? According to a 2023 report published by McKinsey, GenAI can potentially create between $2.6 and $4.4 trillion in value to GDP across industries. But despite its huge potential, when you dig into the data, most GenAI adoption in market is still only occurring in its most basic forms. We delve into where brands are at in their GenAI journey including some innovative applications in market, and some of the concerns holding brands back. We also give tips on: ✅how to define where to apply GenAI ✅how to prime your organisation for success - through operational frameworks, governance, and executive buy-in. _____________________________________________ 👉 READ: https://lnkd.in/gwhj3v2W _____________________________________________ #innovation #brandstrategy #generativeAI