Vella Bioscience’s Post

How much do you know about the celebrated history of LISTERINE?🤔 It might be time for… a refresher. 🔄 There are more than 100 years of pioneering science behind the #1 dentist-recommended mouthwash brand. 🦷💡 There's more to this number 1 dentist-recommended mouthwash than meets the swish. From insights into LISTERINE®’s formula to a deep dive into how the antiseptic mouthwash got its name, here’s everything you need to know about the incredible history of LISTERINE! 📜💡 Lets look over a century of scientific innovation and discover the fascinating origin of the name LISTERINE® itself! ⚗️

Ever heard of Listerine? That iconic green mouthwash? Back in the 1920's they wanted to pivot from being an antiseptic brand to being something more household - something like oral care. But they had a problem. Nobody thought bad breath was a big deal. It was just... bad breath.😮💨 So Listerine turned to a marketing concept called framing. They coined the term "chronic halitosis," transforming bad breath from a minor annoyance to a full-blown medical issue. And their marketing pulled no punches. 🥊 Their ads painted a picture of social doom and gloom – people recoiling in horror, conversations cut short, whispers behind hands.. you name it. Listerine positioned itself as the superhero swooping in to save the day, armed with its antiseptic powers to combat the dreaded chronic halitosis. And it worked like a charm! Their framing game was so strong that, it not only created a whole new demand but also cemented Listerine as the ultimate shield against social rejection and missed opportunities. 🛡️ So what can businesses learn from this? 1/ Frame Your Value Proposition: Don't just highlight features, frame the problem your product solves in a way that resonates with your audience. 2/ Play on Emotional Triggers: Tap into deeper human emotions like social acceptance or fear of missing out. 3/ Position Yourself as the Solution: Be the hero in your audience's story, offering the answer to their problem. What are some modern-day examples of framing done right that you have seen? Let me know in the comments below 👇 ------------ For more posts like this, follow me here on LinkedIn. #marketing #digitalmarketing #marketingpsychology

💖 Valentine’s Day is right around the corner… Are you prepared? It’s a prime time to showcase how your products can enhance those special moments. But here’s the thing… If you really want to make a BIGGER impact: As in building stronger relationships + increasing your sales… Focus on storytelling. Don’t just showcase products… Instead: ⤵️ Highlight how your products transform your customer’s lives. In other words: Connect with your audience’s dreams and desires. For example: How could your products elevate a celebration or offer a sense of personal wellbeing? This angle can set you apart. Here’s the thing, though: Are you communicating this effectively? That’s where we come in! We specialize in done for you cannabis marketing. If you’re ready to stop guessing and start growing: Let’s talk 👋 and turn this Valentine’s Day into the best one yet for your business. 📩 Message us or go to BlazeItMedia.com to learn more. #cannabis #cannabisretail #dispensary #cannabisindustry #hemp #cbd #cannabisbusiness #cannabismarketing #cannabinoids #cannabiscommunity

What are endocrine disruptors & how does it affect us? A former NSW Scientist of the Year explains. 👉🏼 In medicine and dentistry, there’s a guiding principle: ALARA. As Low as Reasonably Achievable. It’s about minimizing exposure to radiation and toxins without compromising outcomes. At Alara Way, we’ve taken this principle beyond the clinic and into your everyday life. We know we can’t completely eliminate microplastics and toxins from our lives.But we can be ALARA about them. As Low as Reasonably Achievable. That’s why each product within our curated gift boxes is meticulously chosen with ALARA in mind. From skincare to household essentials, every item reflects our commitment to minimising exposure to harmful chemicals while maximizing effectiveness and sustainability. Join us in embracing the ALARA way of living—a commitment to conscious choices and mindful consumption, starting with the gifts we give and receive. Together, we have the power to make a tangible difference in our lives and the world around us. 🌱

Brands looking to modernize bug repellent 🌟🦟 should be mindful that they’re regulated by the EPA. We have not seen a lot of innovation in this category due to expensive regulatory costs and lack of novel chemistry to compete with active incumbents like, DEET and Picaridin, but change is on the horizon! Get the scoop from our VP of Innovation Leigh Winters with #ManaBeautySchool. #BugSpray #BeautyInnovation #PersonalCare

Winner Winner, Chicken Dinner? No, MEDDPICC Masterclass! A cluckin' great program full of nuggets of wisdom for all GTM professionals! Read more about our Masterclass or view hundreds of other reviews just like this one 👇 #MEDDPICC #MEDDIC #MEDDICC

We’re introducing our new “test of the month” feature, to share more about the science, regulations and commercial aspects behind our key tests. This month, at the height of summer here in the Northern Hemisphere – while we all enjoy the longer days and hopefully some sunshine! – where better to start than our human-relevant, animal-free test for phototoxicity? Read on to discover more about the test, why it’s important, and how we can help you to obtain critical data to support your new product development and safety assessment processes! https://lnkd.in/eecRnf8G

AI is the hit topic, check out the interview!

The sad state of California this week. Every single lab owner and brand that sells flower is aware that flower does not test at 30% ever and that the real potency results ( which average in the teens) would never be accepted by customers. The labs all know the truth but choose to keep giving brands the results they need especially when it comes to potency. Then I hear how a big California brand left a lab recently (let’s call them lab A). The lab who they left called another lab owner (let’s call them lab b) to collude against the new lab who took their business (lab C) . The owner of lab A asked the owner of lab B to pull the large brands products as a team to secretly test them to “prove” the new lab who took the account (Lab C) is lying and falsely giving results. The goal is to not only get Lab C to lose their license ,but harm the brand who took their business elsewhere. It’s just deplorable snitch behavior that brings everyone down. Repeatedly the DCC is no where to be found or no where near being able to protect consumers or the industry. Tragic really cause everyone loses when we cannot get meaningful change and leadership from the regulators. #cannabis

🌿 The THC Arms Race – Will German Cannabis Clubs Compete for the Strongest Strain? 🌿 With cultivation licenses rolling out to cannabis clubs across Germany, the drive to produce the “highest THC content” may soon take hold. While the idea of ultra-potent cannabis sounds attractive to some, it raises significant issues in testing accuracy and consistency. In markets like the U.S. and Canada, exaggerated THC percentages have led to a “fake lab landscape,” where potency claims often stray from reality, misleading consumers, notes Olivia Sawyer! Could Germany avoid this pitfall? 🔍 The Solution? Consistent Testing Standards. Using multiple testing methods—such as gas chromatography and infrared spectroscopy—and requiring standard certifications like ISO can provide the transparency and reliability consumers need. By setting these measures, Germany could lead the way in responsible cannabis regulation, securing trust and safety for all. Read our perspective here: https://lnkd.in/ePXJh5NZ