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This partnership between #MajorLeagueBaseball and #Mastercard highlights the connection food has with baseball and sports overall, from traditional items like hot dogs, popcorn, ice cream, and peanuts to unique choices such as fried chicken donuts at #CitiField and the Mac Bat at #TropicanaField, a cone filled with Mac n Cheese. Utilizing the connection with culinary in your market can also bring the rewards of engaging both inside and outside your venue. Minor League Baseball and "Home Run Foods" Minor League Baseball (MiLB) partnered with local eateries to offer "Home Run Foods," delivering stadium favorites to fans' doorsteps. This initiative boosted fan engagement during the pandemic, achieving a 20% increase in merchandise sales tied to food orders. ECHL Inc. and "Fan Feast" The ECHL's "Fan Feast" program, launched in collaboration with regional food vendors, provided fans with team-branded meal kits. This initiative saw a 15% increase in online fan engagement and helped sustain local businesses. Local Quick Service Restaurant (#QSR) partnerships are crucial for community connections. They provide unique, regional flavors that resonate with local fans, enhancing the authenticity of the at-home experience. These collaborations also support local businesses, fostering community goodwill and creating a mutually beneficial relationship. ❇ Tips for Finding Local QSR Partners 1. Identify Popular Local Eateries: Look for restaurants with a strong local following or reflect the community. 2. Evaluate Brand Alignment: Ensure the QSR’s brand connects with your team’s values and fanbase preferences. 3. Leverage Existing Relationships: Utilize existing sponsorships or vendor relationships for potential partnerships. 4. Consider Logistics: Choose partners capable of handling high volumes and maintaining food quality during delivery. Building Community and Revenue Implementing these food delivery programs creates a strong community connection, and loyalty and generates new revenue streams. A simple, easy-to-activate idea is to collaborate with a popular local food provider to offer team-branded meals for delivery during home and away matches. This enhances the fan experience and supports local businesses, driving engagement and sales. Consider what your local culinary providers might offer your fans. #Sportsbiz #FanEngagment #Partnerships #Community #Baseball #Food #Concessions

More now than ever, it's clear that in 2024 brands seeking to align with the music to stay relevant, especially on social... One example is PepsiCo's new beverage brand Starry leveraging Ice Spice for their prime-time Super Bowl commercial... This collaboration was not only engaging to young consumers. Still, it was also relevant in culture following Ice Spice's meteoric rise, her collaboration and tour with Taylor Swift, and making an über popular song for the Barbie Movie. With this year's Super Bowl having over 123.7 million viewers, the most ever in history, and tens of millions of views on social media, including a viral trend, this is a perfect example of how day-trading attention in music can leverage a brand into public discourse in an organic and culturally relevant manner. https://lnkd.in/eywNrsgi #musicindustry #icespice #superbowl #commercial #client

New Post: Drake Reportedly Bets $300k on Canada Beating Argentina in Copa America Match: Here’s How to Watch the Soccer Game Online Free - https://lnkd.in/g4BKPBzn - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Copa América 2024 is approaching a climactic end with the finals set to take place on Sunday (July 14), featuring a performance from Shakira. Four teams currently remain as we enter the semifinals and kicking off the matches will be Lionel Messi and Argentina who will face off against Canada tonight, Tuesday (July 9). Drake is making it known who he’s hoping takes home the victory, as the rapper reportedly bet $300,000 for Canada to win over the Lionel Messi and the Argentinian team, according to ESPN FC on X. Drake placed a $300,000 bet on Canada to beat Argentina in the Copa America semifinal 😳💰(via @Drake) https://lnkd.in/gzgAVei7 ESPN FC (@ESPNFC) July 9, 2024 You still find tickets to watch Copa América semifinals, but in case you can’t travel to the soccer match in person at the MetLife Stadium in Rutherford, N.J., you can livestream Canada vs. Argentina to see who will move on to the finals and take on either Uruguay or Colombia. The semifinal match will air live on FS1 and the easiest way to watch the soccer match is through cable. If you’ve recently cut the cord, you don’t have to spend hundreds of dollars on a cable package to watch Canada vs. Argentina, there are some live TV streaming platforms that offer the channel — and for a fraction of the cost. Keep reading to learn the streaming options available to watch Argentina vs. Canada online without cable. How to Watch Canada vs. Argentina Online for Free FS1 will be livestreaming the first semifinal game on Tuesday (July 9) at 8 p.m. ET/5 p.m. PT. You can stream the soccer match for free through promos and free trials offered by live TV streamers that ShopBillboard has listed below. DirecTV Stream Watch Canada vs. Argentina on DirecTV Stream, which includes FS1 as part of the hundreds of channels available in its lineup. New users can score a five-day free trial when you subscribe to one of the four packages offered. Every single package includes FS1, FS2 and Fox in addition to more sports and local channels. Additional savings: save $30 when you combine a streaming package with a “Sports Pack.” Currently, the Entertainment + Sports Pack is $85 (reg. $95) for the first three months. get directv stream free trial here Other benefits include unlimited DVR storage and no cap on the amount of devices you can stream on at once. Sling Tv You can watch Canada vs. Ar

What does Pizza have to do with the Malibu Lagoon? Find out below in my latest blog!! #malibu #malibulagoon #malibulittleleague #malibuhistory

Learn everything you need to know about how to host a #SuperBowl watch #party and how they differ from a Super Bowl #tailgate party in this blog post! https://lnkd.in/e4uaR3SY

What to Serve With Chili (30 Tasty Ideas): This post has you covered if you’re searching for what to serve with chili. You’ll find desserts and classics that are sure to please everyone. Continue reading What to Serve With Chili (30 Tasty Ideas) at Recipes From A Pantry.http://dlvr.it/T32wcS

The term "sober curious" used to be a buzzword mostly tied the month of January but it's now a year-round affair - pretty crazy to see how views on this concept have changed in just a few years. Love the interview with Bill Shufelt from Athletic Brewing Co. ---they're a great of example of what can happen when you make a great product. And now they're the top selling beer in Whole Foods Market (alcoholic or non)?? Wild. Also another example of a product that's taken a regular place in my fridge. It's going to be fun to see the innovation that continues to come out of this category... #foodandbeverageindustry  #foodandbeverage  #beverages #beverageindustry #sobercurious #alcoholfree

In the bustling city of Las Vegas, Nevada, Super Bowl LVIII is currently underway, with the dazzling Allegiant Stadium taking center stage as the host venue. The excitement is palpable as football enthusiasts and fans from all corners eagerly anticipate the unfolding spectacle, promising a perfect blend of sportsmanship, entertainment, and the vibrant energy unique to Vegas. Las Vegas is known for many things: casinos, spectacular shows, over-the-top nightlife, and bad decisions (hey, what happens in Vegas stays in Vegas, as they say!) For foodies like me, Sin City is most famous for one thing: buffets. No city in America gives you a better opportunity to eat your weight in delicious food. But how did Vegas become so synonymous with the all-you-can-eat buffet? For that matter, how did buffets get started in the first place? Let’s dig in… #lasvegas #SuperBowlLVIII

If someone buys Red Lobster for a song, we volunteer to be the new comprehensive comms and marketing provider, we have a lot of ideas. 1. Licensing The Boondocks IP for a date night + cheddar biscuits centric campaign. 2. "Finite Shrimp" promotion that provides portion control as a service while controlling costs. It's a revolutionary idea: what if you paid money, and then got a pre-determined amount of food? 3. Cruise line integration strategy. 4. Minor league hockey centric sports and promotion strategy starting with an Athens Rock Lobsters deal. 5. Investor communication strategy centered on making fun of the country's most evil, strip-the-parts-and-run firms, because good, longtermist investors know and hate these people and would love to laugh at them. We have a lot more that's just a teaser. #redlobster #qsr #restaurants #hospitality

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