Vericast’s Post

Here's a sneak peek: Most consumers (74%) plan to do most of their holiday shopping in November and December. Using the co-op dollars you've earned to get the brands that shoppers want in front of them at the just right time couldn't be easier. Co-op can seem overwhelming, but we can help you every step of the way. Download this holiday report and let me know where I can help.

Wondering how people shop these days? Our post dives into the trends shaping consumer behavior. From the power of social media to the rise of data-driven marketing, we've got you covered! ➡️ Swipe to discover what's hot in the world of shopping! #customers #ecommerce #retail #marketing #trends #futureofshopping

"Brands can maximize their reach by setting up social media shops and integrating direct shopping features." Learn more about holiday marketing trends and how to elevate your brand from Baesman Group's blog post: https://ow.ly/uA8Q50Q7wTE #brandloyalty #holiday #retail #cx #rewards

Discover the Ultimate Guide to Product Discovery! Explore the top ways shoppers are finding your products—from social media and proactive searches to in-store activations and word-of-mouth recommendations. Brands and retailers must optimize product content across all channels to meet shopper needs from discovery to purchase. Read the full article here: https://ow.ly/kJ6m30sEJsC #ProductDiscovery #ShopperInsights #RetailTech #DigitalMarketing #EcommerceTips #ContentOptimization #RetailStrategy #CustomerJourney #OmnichannelMarketing #RetailTrends

🛍️With consumers shopping across multiple channels, Roundel, Target’s media network, connects brands with customers at every stage. Learn how advertisers can boost ROAS and build strong relationships by combining on-site and off-site strategies in this sponsored article written by Roundel’s Pat Burke: https://lnkd.in/g2WexNZS #retail #retailmedia #RMN #strategy

With Target guests on digital, social, in-store and beyond, our own Pat Burke breaks down why connecting across touchpoints is key. Read his EMARKETER report: https://lnkd.in/ef_XuUHK #RetailMarketing #MarketStrategy

In 2023, 106.8 million people in the U.S. shopped on social media! 📱 This number is set to grow by 10.6%, reaching 118 million by 2027. Social media shopping is on the rise—are you ready to tap into this trend? #eCommerce #BusinessGrowth #OnlineSales #DigitalCommerce #TechTrends #OnlineShopping #RetailTrends #DigitalSales #FutureOfRetail #eCommerce #RetailTrends #OnlineShopping #BusinessGrowth #OnlineShopping #ShopOnline #OnlineStore #Retail #eCommerceTips #DigitalMarketing #ShopNow #BuyOnline #eCommerceBusiness #eCommerceMarketing #SmallBusiness #eCommerceTips #OnlineRetail

Did you know that some Beauty & Personal Care businesses are doing 28% of their total sales via digital channels? Others are as low as 12%. Brands are now optimizing their approach to traffic building and conversion strategies for different online channels based on shopper missions. If you're looking for insights on the Beauty & Personal Care business, look no further than Flywheel Retail Insights' latest publication on Digital Category Excellence. Reach out to me for an infographic and start optimizing your digital approach today! #beautyindustry #digitalmarketing #retailinsights #flywheeldigital

Yesterday, we released our THIRD ANNUAL State of Retail Media report. This is our annual survey of retail media professionals to better understand trends, challenges, and hot topics in the rapidly evolving world of retail media advertising. Read this complimentary report today to learn about: - Spending. Drivers accelerating/decelerating investments. - Success. KPIs, last year’s results, prioritization. - Operationalization. Challenges, data sources. - Omnichannel. Coordination with other channels. - Measurement. Incrementality usage and proficiency. - Technology. Usage & impact of AI and data clean rooms. Download now! #retailmedia #retailmedianetworks #digitalmarketing #omnichannelmarketing #retail #advertising

Retail media can’t build brands. It's OK for driving immediate bottom-funnel actions at point of purchase, but too transient to create any longer-lasting, broader-reaching brand effects. It’s a tale as old as time for marketers on both sides of the debate… …but a story that’s starting to be rewritten 👏🏼 A recent Co-op x Circana study has proven that media campaigns in Co-op boost competitor sales by as much as 4x. Hold up: Shoppers SEE media in Co-op, and not only recall it within (non-Co-op) proximity stores after the event, but they also buy across & upwards within a brand's portfolio (higher-priced larger formats). Not only is this a welcome move towards multi-touch attribution, but it’s a big step towards validating the brand-building capabilities of the channel. Watch this space! Full study here: https://lnkd.in/eHX4dzEv #retailmedia #effectiveness #brand #brandbuilding #attribution #grocery MAD//FEST Co-op Media Network