Roundel’s Post

🛍️With consumers shopping across multiple channels, Roundel, Target’s media network, connects brands with customers at every stage. Learn how advertisers can boost ROAS and build strong relationships by combining on-site and off-site strategies in this sponsored article written by Roundel’s Pat Burke: https://lnkd.in/g2WexNZS #retail #retailmedia #RMN #strategy

🛍️ Did you know that by 2027, consumers will spend 1 in 5 dollars online? With consumers increasingly turning to online channels for their purchasing needs, it's important to prioritize refining your retail media strategies to stay competitive in this shifting landscape. Don’t miss out on this opportunity to connect with your audience when they are online! Not an AdCellerant partner? Let's talk. Message us, and let's equip your team for retail success! #DigitalMarketing #AdTech #DigitalAdvertising

Yesterday, we released our THIRD ANNUAL State of Retail Media report. This is our annual survey of retail media professionals to better understand trends, challenges, and hot topics in the rapidly evolving world of retail media advertising. Read this complimentary report today to learn about: - Spending. Drivers accelerating/decelerating investments. - Success. KPIs, last year’s results, prioritization. - Operationalization. Challenges, data sources. - Omnichannel. Coordination with other channels. - Measurement. Incrementality usage and proficiency. - Technology. Usage & impact of AI and data clean rooms. Download now! #retailmedia #retailmedianetworks #digitalmarketing #omnichannelmarketing #retail #advertising

In the evolving retail landscape, staying competitive across digital platforms and marketplaces means retailers must seek ways to differentiate themselves. This desire and need for growth is driving some retailers to make their audience and sales data available, presenting a powerful opportunity for brands hungry for new consumer insights. Sponsored by Flywheel.

2024 is primed to be a big year for retail media networks.  It’s hard not to see the allure from both sides: retailers capitalize on the consumer shift to e-commerce, and advertisers get access to their unique audiences and data insight. This shared value means retail media is attracting an increasing share of marketing budgets, as manufacturers and brands shift spend to target consumers closer to the point of purchase.  My colleague Marc Brodherson talks to Ad Age about why demand for retail media is on the up. Check it out. https://lnkd.in/evkWwPis #RetailMedia #Advertising #B2C #Retail 

In 2024, Retail Media is significantly present in the AdTech landscape, and it's clear they have compelling reasons for this prominence. 🟢 The End of Third-Party Cookies: A challenge and an opportunity for brand engagement. 🟢 Shift to First-Party Data: A goldmine for targeted advertising. 🟢 Advertising as a New Revenue Stream for Retailers: A high-margin opportunity amidst competitive retail markets. The big question for retailers now is whether to rent, buy, or build their Retail Media Network (RMN). Each choice has its stakes: 🟢 Rent: Quick to launch, but with potential data security risks. 🟢 Buy: Offers technology, yet may come with surplus baggage. 🟢 Build: Customizable and secure, aligning with specific retail needs. Which of those options should resonate with the industry more? https://lnkd.in/dSH-vSCB #RetailMedia #DigitalAdvertising #AdTech #cookieless #cookielessfuture

Discover the Ultimate Guide to Product Discovery! Explore the top ways shoppers are finding your products—from social media and proactive searches to in-store activations and word-of-mouth recommendations. Brands and retailers must optimize product content across all channels to meet shopper needs from discovery to purchase. Read the full article here: https://ow.ly/kJ6m30sEJsC #ProductDiscovery #ShopperInsights #RetailTech #DigitalMarketing #EcommerceTips #ContentOptimization #RetailStrategy #CustomerJourney #OmnichannelMarketing #RetailTrends

🤖 How have retailers leveled up in-store technology to support better retail media campaigns for brands and better experiences for shoppers? ⚙️ Cyndi Loza, Managing Editor of Member Content at the Path to Purchase Institute, weighs in during The Power of Three: Leveraging Technology for Retail Media Success. ⚡ As retailers look for additional ways to reach consumers at their point of purchase, they've added numerous new touchpoints, including digital screens at checkout, in-store audio, digital kiosks and video at gas pumps. They've also added more ways for advertisers to activate and measure in-store retail media campaigns. 🛒 With the vast majority of purchases still happening at brick-and-mortar retail, these additions are a no-brainer, says Cyndi. 🔗 Watch more of Cyndi's thoughts below and catch all of her insights now in The Power of Three: Leveraging Technology for Retail Media Success, streaming now on demand here: https://lnkd.in/eCSBgtXE #retailmedia #retailmedianetworks #retail #marketing #webinar

While filtering through #retailemedia's next chapter, came across this from EMARKETER. We believe a tipping point in #omnichannelretail is approaching. In 2 years, by 2027, the 'sell side' #retailemedia is pacing to be the same as 'buy side' purchase of media for #omnichannelmarketing of their own brand by retailers . This means #cpgindustry brands are now dependent and 'addicted' to #retailmedia. Between Search share of spend and driving volume - as a media marketer, what does this mean to you?

🚀 New Insights in Retail Media for 2024! 🚀 Exciting new research from Quartile’s 2024 Retail Media Pulse Report reveals some key trends for marketers to watch. With over 75% of marketers reporting high satisfaction, it's clear that Amazon ads and Google Ads continue to dominate when it comes to ROI. 📈 As brands look ahead to Q4 and 2025, the report highlights the importance of a multi-channel strategy, with an emphasis on AI-driven innovation and real-time targeting to stay competitive. 🌐 At eTail Advisors, we’re always on the lookout for insights that can help our partners thrive. If you’re looking to refine your retail media strategies, this is definitely worth a read. https://lnkd.in/ey_7kPYq Let’s connect and discuss how your brand can stay ahead in this evolving landscape! 📊💡 #RetailMedia #AmazonAds #GoogleAds #eCommerceGrowth #AI #MarketingStrategy #eTailAdvisors