Veritone One’s Post

How Advertisers and Marketers Are Reacting to Google's Cookie Pivot: Google announces that it has paused full cookie deprecation, but user options could still cause marketers headaches. Continue reading... #digitalmarketing #thirdpartycookies

It's what everyone's talking about - Google decided not to sunset third-party cookies in Chrome after all! 🤯🍪 But is this a win for advertisers? How does it really impact your marketing team? Dive in to find out! https://hubs.la/Q02J57890 #adtech #digitalmarketing #cookies

Google has delayed its plans to eliminate cookies once again, now aiming for 2025. This decision hardly surprised the Association of National Advertisers (ANA), especially after seeing Forrester's 2023 report. Turns out, half the marketers around the globe were skeptical of Google's commitment to deprecate the third-party cookie. I got to share my perspectives on this development with the ANA alongside some great marketing thinkers like Marçal Serrate, Edik Mitelman, Grégory CORNUZ, Ryan Stewart, Ben Cicchetti and Wilfried Schobeiri. #privacyfirst #adtech #advertising

Google has finally restricted cookie support for one percent of all Chrome users, so it's time to choose your future-proofing play! 🎮 Many teams in the marketing and advertising industry have been waiting for more clarity before taking concrete steps to shift strategies and tactics in the era of cookie deprecation. But there are steps you can take now to avoid playing catch up. Dive into this article in Association of National Advertisers by our Co-Founder and SVP of Data Sales, Michael Burton, to learn how to prepare for this new advertising world 👇🏻👇🏽👇🏿 https://hubs.ly/Q02rvVRJ0 #DigitalMarketing #DigitalAdvertising #3rdPartyCookies #DataPrivacy #B2Bmarketing #Cookieless #CookielessFuture

🚨 Google delays ending third-party cookies! 🚨 Google had planned to get rid of third-party cookies by 2022 It has now changed this to 2024. This gives advertisers more time to adjust. They are working on their Privacy Sandbox APIs. These are meant to boost user privacy but also let ads stay targeted. This move helps keep ad income steady while giving users more control over their data💼 Key points for marketers: The longer use of cookies means more time to adapt. Privacy rules are getting stricter, so new ways for targeted ads are needed. 👉 Check out all the details here: https://buff.ly/3XqWYaQ #GoogleAds #DigitalMarketing #ThirdPartyCookies #PrivacySandbox #AdTech #AdvertisingStrategy #DataPrivacy #MarketingTrends #ChromeUpdates #Cookies2024 #OnlineAdvertising #MarketingNews #AdLabz

Dive into Google's latest delay in phasing out third-party cookies. Get insights into industry responses and strategies. #DigitalAdvertising #Google #Cookies

Google's delay on removing third-party cookies is a temporary win for marketers, but what should you be focusing on now? The answer is: building first-party and zero-party data. This will ensure that you can continue delivering personalized experiences to your customers, even as the marketing landscape evolves. Attentive breaks down the recent changes and provides insights on how you can prepare for future cookie changes.

Check out our thinking in MediaPost's article about what marketers should be considering regarding reach, frequence and performance as cookies are deprecating 👇. #adform #changethegame

Google has postponed its plans for third-party cookies, granting marketers more time to establish a solid foundation for a cookie-less world. Here are 7 alternatives you should consider in order to be ready for it 👇 https://lnkd.in/d5xNMGzZ #digitalmarketing #thirdpartycookies #firstpartydata

Google's delay on removing third-party cookies is a temporary win for marketers, but what should you be focusing on now? The answer is: building first-party and zero-party data. This will ensure that you can continue delivering personalised experiences to your customers, even as the marketing landscape evolves. Attentive breaks down the recent changes and provides insights on how you can prepare for future cookie changes.