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Retail media is growing rapidly this year with no signs of stopping. Our expert Riser, Blake Kidd recently shared insights with Retail Touchpoints on how measurement and standardization are key for tackling challenges posed by this growth. #meetrise #retailmedia

Retail media is growing rapidly this year with no signs of stopping. Our expert Riser, Blake Kidd, recently shared insights with Retail Touchpoints on how measurement and standardization are key for tackling challenges posed by this growth. #meetrise #retailmedia

28% of CPGs are forming dedicated retail media teams to keep up with the proliferation of retail media networks >> As we’ve covered here at Econsultancy, the ownership and oversight of retail media is often dispersed across a variety of functions within brand-side businesses. Skai and P2PI’s 2024 State of Retail Media study found that less than a third (28%) of CPGs (n=40) have created dedicated retail media teams to keep up with the growth of the channel. Interviewees in our own 2023 retail media guide pointed to the requirement for more investment in specialist resource, as well as the need for cross-functional teams. Julie Jeancolas, Global Head of Product, Strategy and Partnerships for Retail Media and Personalisation at Dunnhumby: “Retail media ad spend comes from various budget sources: digital budgets, traditional media budgets, shopper marketing and trade and promotion marketing. All of these budgets are managed by different CPG teams (ecommerce, trade, shopper, brand). The most mature brands have started building joint teams to build connected customers journeys, deliver a consistent customer experience and get a 360 view of their marketing spend with a retailer.” Read the article for more stats that summarise the state of play in retail media:

By integrating personalization with retail media, companies can enhance loyalty and drive resilient growth. Check out our latest article to learn how top brands are leveraging these strategies to achieve remarkable results: https://bit.ly/3ZyP0iJ #Personalization #RetailMedia #CustomerExperience

Unveiling the Future of Retail Media: A Deep Dive with Jacquelyn Baker, CEO of Omnicom Commerce Group - https://lnkd.in/gDBdhTgy "Retail media is not just another advertising channel; it's a strategic imperative for brands seeking to thrive in today's competitive marketplace," Baker asserts, emphasizing the pivotal role of data-driven insights in driving meaningful consumer engagements. As retailers amass vast troves of customer data, brands gain unprecedented access to actionable intelligence, enabling them to tailor advertising campaigns with surgical precision.

As the retailer-customer relationship continues to evolve, brands are looking to tap into the potential of retail media. Brands are seeking more innovative ways to target their audience and cultivate brand loyalty, but what is the key to harnessing this channel? IAB UK retail media group members, including our Chief Strategy Officer Katie Streeter Hurle, share their insights with The Drum in this latest article. "Retail media can play several different roles in the total marketing mix - it can be a mass awareness channel (think of the reach potential of the average UK supermarket) and it can also offer highly-targeted, sophisticated activation. "Retailer first party data can be incredibly valuable, but also expensive, so be clear on the use cases within your business for it to play a role and work in partnership with the retail media networks to develop your plan as they're the experts in making these campaigns work.” Full article below 👇 #retailmedia #retailmedianetworks #brandbuilding #firstpartydata 

RMN (Retail Media Platform) vs. RAMP (Retailer Agnostic Media Platform) - RAMPs let your brand engage with consumers across all retailers. Even better - because Fetch collects zero-party data, they can deliver retailer-specific data vs. having to go to multiple RMN's

🌟 Exciting Highlights from the 2024 Path to Purchase Retail Media Summit in Chicago! 🌟 We had an incredible time participating in this event, where industry leaders came together to share insights and strategies. Here are some key takeaways: 🔹 Incrementality Measurement: A major theme, with a shift towards Incremental Return on Ad Spend (iROAS) to better gauge advertising effectiveness. 🔹 Challenges: 53% of participants faced analytics and reporting limitations, while 41% noted lower ROI compared to other channels. 🔹 Advertising Strategies: New insights showed conquesting campaigns and branded search offer more incremental value than previously thought. 🔹 Retail Media Networks (RMNs): With 80% of brands investing in RMNs, discussions focused on managing multiple networks and improving data quality. 🔹 Changing Shopper Behaviors: Emphasis on understanding the customer journey and the importance of psychographic and behavioral data. 🔹 Future Directions: Innovation is key, with a focus on data quality, market confidence, and tailored incrementality approaches. 👉 Discover more about the future of retail media strategies in our full article on our website. Don't miss out on these valuable insights! #RetailMedia #MarketingInsights #PathToPurchase #Innovation #ChicagoSummit https://lnkd.in/dfFsg6hX

Unlocking the Power of Retail Media: Why Retailers Must Think Like Media Companies 💡🛍️ In today's rapidly evolving retail landscape, standing out from the competition is more critical than ever. One strategy gaining momentum is the transformation of turning retailers into media powerhouses. Here's why this shift in mindset is essential for driving consumer engagement and boosting sales. 🎯 Targeted Advertising: By leveraging their wealth of customer data, retailers can deliver highly targeted advertising campaigns. By serving up personalized content that resonates with shoppers' preferences and behaviors, retailers can capture attention and drive conversions to their store like never before. 📱 Owning the Customer Journey: In an era where the shopping journey is increasingly digital, retailers have the opportunity to control the narrative every step of the way. By acting as media companies, they can create compelling content that educates, entertains, and ultimately influences purchase decisions directly to their store, keeping consumers engaged from discovery to checkout. 🔍 Building Trust and Loyalty: Today's consumers crave authenticity and transparency from the brands they support. By producing valuable, informative content that adds genuine value to their lives, retailers can foster trust and loyalty, turning one-time buyers into lifelong advocates. 💡 The Bottom Line: Ultimately, the shift to thinking like a media company isn't just about generating buzz—it's about driving tangible business results. By strategically leveraging retail media channels, retailers can increase brand visibility, drive foot traffic, and ultimately, boost sales, giving them a competitive edge in today's crowded marketplace. The time has come for retailers to embrace their roles as media companies. By doing so, they can not only capture the attention of today's consumers but also convert them into loyal customers who keep coming back for more. Let's start a conversation: How do you see retail media shaping the future of commerce? #RetailMedia #MarketingStrategy #ConsumerEngagement #RetailInnovation #DigitalTransformation

Great piece from Boston Consulting Group (BCG). If #retailmedia hopes to tap additional sources of funding beyond existing shopper and trade budgets, it will need to offer advertisers more than it does today. Things like richer data and insights, greater connectivity between in store and online, real-time reporting and standardization. Retailers must evolve from media networks to data partners. Also some interesting stats on RM ad revenue as % of ecomm and omnichannel revenue… https://lnkd.in/eMz6WaZE