Victor Lim’s Post

NPR and PBS should be on their own. The Public Broadcasting Act, the LBJ era media ecosystem is long gone. They take 8% from Corporation of Public Broadcasting, 10% from colleges, 8% from state and local budgets. PBS takes 15% from the feds, 13% from states, 3% local governments, 8 % colleges- that's 39% before folks and rich foundations. What they provide is balanced in some places, like Amanpour and Firing Line, and bias in most other places. NPR is a mouthpiece for the MSM , and the current long list of advocacy from Roe v Wade to pro - Palestine coverage. The design during the great society was needed, now in our vast array of media sources, the federal government does not need to fund any of it. C- Span can carry the record keeping load , with their truly unbiased , long form coverage. If you want NPR and PBS ( nee American BBC) you can pay for it.

Absolutely, Virl Hill. Your recognition of The Atlantic’s innovative journey highlights the essential yet challenging path of digital transformation in journalism. Your global experience with publishers sheds light on a universal truth: change is challenging but achievable. Your invitation to discuss these pivotal shifts is crucial for anyone looking to adapt and thrive in the media space. Cheers to embracing change and driving forward. #DigitalInnovation #MediaTransformation #meaningfulconversations

NEWYORKER: Are we witnessing the end of the mass-media era? * Sensationalism, salaciousness, and slideshows—only serve to erode the value of the sites in the eyes of advertisers. * Direct traffic to sites with strong audiences and reputations would be the future. * Everything we know about Gen Z media consumption points to it being more niche. https://lnkd.in/epb4z7i9

"Journalism is in trouble and the digital advertising industry may be to blame." - says Shawn Riegsecker of Basis Technologies. Read more about the importance of journalism and its support from the ad tech ecosystem. Full piece in MediaVillage.org. Link is in the comments. #news #adtech #digitalmedia

Vertical, short-form video on TikTok & beyond is transforming how audiences consume & understand the news. Read this study to discover how this impacts journalism and the news cycle, from the topics which get covered to the media brands riding the wave. 🔗 https://lnkd.in/gpTeREvP

As drastic cost-cutting measures roil the news business, a cluster of media brands are reconsidering their reliance on subscription revenue. Though large publishers like The New York Times have successfully cashed in on subscriptions, the reader-revenue model is less successful for smaller brands, which often see ad rates plummet along with page views. TechCrunch, for instance, laid off and shuttered its paid-subscription product, TC+, the tech-news website confirmed Tuesday. Time and Quartz also removed their paywalls in the past two years, and Business Insider and Gannett have “loosened” theirs, Adweek reports. “Building around two businesses hasn’t allowed us to focus where we can win,” Techcrunch’s editor-in-chief, Connie Loizos, wrote in a memo to staff. A spate of urgent headlines proclaiming the decline, if not the death, of the news industry is prompting conversations on LinkedIn about the need for new revenue models in journalism. https://lnkd.in/gPqUSrAP

This piece uses the head-scratchiest news of the week -- Pitchfork getting gutted and folded into GQ -- as a jumping-off point to look at how journalism's middle is caving in. Goodbye, Sports Illustrated. Goodbye, Popular Science. Goodbye, three biggest newspapers in Alabama. Goodbye to less important new-jack media too. And hello to our worst nightmare: curation by algorithm. No context, just clickbait and vitriol. It's so heartbreaking in so many ways. But the part that's linked to nostalgia for a way we used to get our news pales in comparison to the really ominous trends that are fueling the mis/disinformation crisis.

Want to know how journalists decide which stories or byline articles to run and how you should shape a 'pitch' to give you a shot at success? Then make sure you attend Propeller Group's regular panel at Advertising Week Europe next week, as Industry Journalists Tell All...

A really important example for the news media business; and proof that good journalism and storytelling is profitable- with the right stewardship and business strategy. https://lnkd.in/gs96YWh5 #media #journalismmatters

Truth might be the most valuable currency we have… It’s also the most elusive. In an age where information is abundant but accuracy is often in question, the importance of truth in reporting cannot be overstated. A well-informed public is the foundation of a healthy democracy, and with the current political climate, ensuring brands and people have a measuring stick for reliability and political bias for news is more crucial than ever. This is why I’m thrilled to announce that I’ve joined the team at Ad Fontes Media - a company dedicated to restoring ad investment in quality journalism. Through their rigorous process of rating the reliability and political bias of over 10,000 news sources (see accompanying Media Bias Chart), Ad Fontes helps both advertisers and news consumers navigate the complex media landscape, ensuring that journalistic integrity is not only recognized but rewarded. I’m excited to contribute to this mission and to support the work that empowers both news consumers and the media industry to focus on the truth. If you’re a publisher, brand, ad agency, or DSP looking to navigate this challenging media landscape, let’s connect. I’d love to help you ensure your ad investments and inventory are aligned with high-quality, trustworthy journalism. DM me or let’s set up a meeting at ADWEEK NYC this coming week. #journalism #truth #media #advertising #AdFontesMedia #adtech #adweekny #brandsafety