Propeller Group

Propeller’s Essential Events Guide 2025 Is Here! Kick-start your 2025 event strategy with our must-read guide covering the top media, marketing, and tech events in the first half of the year. Live events are a powerful way to: ✅ Connect with key prospects ✅ Boost brand visibility ✅ Position your company as an industry leader For media and tech brands, attending, sponsoring or hosting live events is more than just about establishing a presence – it’s a powerful growth catalyst. It’s about sparking personal interactions, building trust, and driving meaningful business relationships. Are you ready to own your events strategy in 2025? Download your copy of the Propeller Essential Events Guide today to read insights from industry events leaders like Dan Brain, Co-Founder MAD//FEST, Katie Ingram, Director of Advertising Week Europe and Aisling Conlon 🔜 SXSW, International Trade Director for UK Advertising at the Advertising Association. Take the first step toward making your events calendar a powerhouse for success here: https://lnkd.in/eX8-ZHVW

Reputation is everything. Just as Spielberg regretted Jaws for fueling fear of sharks, AI faces its own PR challenge—caught between utopian optimism and dystopian paranoia. But AI isn’t the disruptor—poor strategy is. Misaligned communication, rushed implementation, and lack of oversight are the real barriers to success. That was the focus of AI’s PR Challenge: Strategies to Overcome the Myths and Misconceptions, a panel at Tech Show London 2025, moderated by our MADTech Practice Director, Alex Humphries-French. Our expert panel tackled the biggest AI misconceptions, highlighting why businesses must prioritise strategic adoption, upskilling, and ethical implementation. Key takeaways: 🔹 AI won’t take jobs, but strategic reskilling is critical. As Thomas Laranjo (Mediaplus UK / Behave) put it, “We’re in a moment of radical transformation, not optimisation. We’re going to need budgets to re-educate, re-skill ourselves and our workforces.” 🔹 AI ethics requires collective action. Lauren Hendry Parsons (ExpressVPN) emphasised that “AI can be ethical—but it needs to be a choice that it happens. It can’t be achieved alone. Not by companies, not by regulators, and not by individuals. It needs to happen on a systemic level.” 🔹 AI is a tool, not a replacement for human expertise. Supriya Dev-Purkaystha (She/Her) (Microsoft) explained, “We’re not creating AI to replace humans; these tools are meant to enable us to do more. AI is supporting us when making important decisions, ensuring we make the right decision.” She added, “And for this reason, it’s important that the teams building and developing AI are diverse in their skills and lived experiences.” 🔹 Transparency and accountability are key. Lauren stressed that “Be honest about how you’re using the technology and the data. Own up to it—make it clear that when people engage with AI, this is what they’re getting. If things don’t go to plan, be accountable. That’s the key to winning trust.” A huge thank you to Lauren Hendry Parsons, VP of Communications & Advocacy at ExpressVPN, Supriya Dev-Purkaystha (She/Her), Head of Media and Ad Tech Solutions, UK at Microsoft, and Thomas Laranjo, CEO of Mediaplus UK / Behave for their insights. Read the full blog here: https://lnkd.in/eRfwqwYn #AI #Tech #Innovation #Ethics #AIAdoption #Leadership #TechTalk

Advertising Week Europe is just around the corner — and we’re proud to return as a partner. Propeller Group will once again be hosting a panel session on the Entertainment Stage that lifts the lid on how journalists decide which stories make the cut. ‘Crack the Code: Industry Journalists Tell All’, which will be moderated by our Group Director of Content, Branwell Johnson, will explore what makes a pitch stand out, what editors are prioritising right now and how to build meaningful relationships with journalists. Our line-up of speakers includes: 📌 Maria Iu, Deputy Editor, The Media Leader UK 📌 Gideon Spanier, UK Editor-in-Chief, Campaign UK 📌 Lara O'Reilly, Senior Correspondent, Business Insider 📌 William Turvill, Chief Business Correspondent, The Sunday Times Whether you're part of a comms team, launching something new or growing your brand’s presence, this panel is full of useful insight to help your story land where it matters. Session details: 🎤 Crack the Code: Industry Journalists Tell All 🗓️ Wednesday, 2nd April ⏰ 13:40 BST Click the link for more information: https://lnkd.in/eqFDxfxe #AWE25 #AdvertisingWeek

Advertising Week Europe is just around the corner — and we’re proud to return as a partner. Propeller Group will once again be hosting a panel session on the Entertainment Stage that lifts the lid on how journalists decide which stories make the cut. ‘Crack the Code: Industry Journalists Tell All’, which will be moderated by our Group Director of Content, Branwell Johnson, will explore what makes a pitch stand out, what editors are prioritising right now and how to build meaningful relationships with journalists. Our line-up of speakers includes: 📌 Maria Iu, Deputy Editor, The Media Leader UK 📌 Gideon Spanier, UK Editor-in-Chief, Campaign UK 📌 Lara O'Reilly, Senior Correspondent, Business Insider 📌 William Turvill, Chief Business Correspondent, The Sunday Times Whether you're part of a comms team, launching something new or growing your brand’s presence, this panel is full of useful insight to help your story land where it matters. Session details: 🎤 Crack the Code: Industry Journalists Tell All 🗓️ Wednesday, 2nd April ⏰ 13:40 BST Click the link for more information: https://lnkd.in/eqFDxfxe #AWE25 #AdvertisingWeek

At Propeller Group, we believe in the power of community and the importance of championing diverse voices in the industry. That’s why we’re proud to support the launch of the Empower Lounge at Advertising Week Europe - an incredible initiative from Empower Community that creates a central hub for meaningful conversations, collaboration, and connection. Building on the success of the Empower Café at Cannes Lions International Festival of Creativity, this new space takes the mission even further, ensuring that discussions around diversity, equity, and inclusion continue - not just at events, but all year round. With DEI initiatives under increasing pressure globally, creating dedicated spaces like this is more important than ever. We’re inspired by the work of Louise Watson, Karen Stacey, and the entire Empower team, and we can’t wait to see the impact of the Empower Lounge at Advertising Week. Click here to see the schedule: https://lnkd.in/enRk_HtU We can’t wait to see you there! #AdvertisingWeekEurope #EmpowerLounge #DEI #Community #Marketing

Over the weekend, US Managing Director Mary Cirincione hosted Propeller Group’s signature ‘Industry Journalists Tell All’ session - a frank, no-holds-barred conversation - for the SXSW community at #UKHouse. 🎤 Mary was joined on stage by Kathryn Lundstrom from ADWEEK and Kerry Flynn from Axios for a ‘tough truths,’ deep dive exploration of what today’s media landscape really looks like, and how we can better serve our industry, including: 📌 What trade and biz journalists are actively looking for - Strong expertise, an education-first mindset and vocal sources with distinct perspectives. 📌 The role of PR + comms - As the bridge between businesses and media, comms professionals are key to shaping meaningful conversations. 📌 Why amplification is critical - Securing coverage is just the first step; ensuring it reaches the right audience, at scale, drives meaningful impact. #UKatSXSW #SXSW #UKCreativity

Celebrating 20 Years of the WACL Talent Awards 🎉 Wednesday night marked the 20th anniversary of the WACL Talent Awards, an initiative dedicated to supporting the next generation of women in leadership. This year, 28 future leaders were awarded bursaries of up to £1,500 each to invest in training that will shape their careers. We are proud of our Chief Client Officer, Rose Bentley, for her role on the Talent Awards committee, helping to deliver this incredible initiative. Founded in 1923, WACL (Women in Advertising & Communications Leadership ), is a group of senior women in marketing, media, and communications working towards gender equality in leadership through support, advocacy and initiatives like these awards. It was an inspiring evening celebrating talent, ambition, and the future of female leadership. 📸 Photography by Bronac McNeill #WACLTalentAwards #WomenInLeadership #Talent #WACL

Our brand-new website is LIVE! From industry insights to our latest work and events, it’s your go-to destination for all things Propeller. A huge thank you to Louis Fulcher, Jack Lenton, Andy Fox, and the brilliant team at Unearthed - plus everyone at Propeller Group who helped to make this happen. 🔗 Take a look: www.propellergroup.com #B2BAgency #PR #content #Marketing #growth  #PropellerGroup

We’re all in! The All In Census is now open, and it's your chance to make a difference in shaping a more inclusive UK advertising and marketing industry. The survey takes just 15 minutes to complete, but your voice can have a lasting impact on making the industry a place where everyone feels they belong. Take part today and help create positive change. Complete the anonymous survey here - https://lnkd.in/ej_buBP5

Day one at Tech Show London! Propeller Group is proud to be the official technology PR partner for the event. Our team is all set up at the Speakers & Press Lounge – ready to support speakers, press, and anyone looking to chat about the latest in tech. 📍 Find us at the back of the Cloud & Cyber Security area – whether you have media queries or just fancy a chat, come say hi! #TechShowLondon #PR #TechEvents #PropellerGroup