VinePair’s Post

The billionaire 3.5 hours Sunday Game: Kansas City Chiefs and San Francisco 49ers As a #marketing lover, curiosity around events related to #brands always bring my attention to find #insights that pop up around the impact they can have in so many different areas. This time, the #Superbowl was my target event to enjoy as a consumer and as a professional point of view to get some important facts that I find and consider interesting to share: General Overview - The economic impact expected for the city was around $600 million. - 61,629 fans attended the event at the Allegiant Stadium at Las Vegas Nevada. Total Occupancy for the stadium is 65,000 total. - Average price per ticket was $8,600 USD. - 150,000 visitors on top of the 300,000 regular visitors were considered to attend the event in Las Vegas for this special event. - Hotel rates around 2.5 times the average with an average price per night around $570 USD, and it seems that 91% occupancy was reached. - Consumer spending on CPG food & beverage ads hit up to $2.3 billion during the Super Bowl week. The estimated total consumer spending was at 17.3 billion U.S. dollars, an average of just over 85 U.S. dollars. on purchases related to the Super Bowl, mainly on food and beverages. The most popular foods were 73% chips & dips, 52% pizza, 45% alcoholic beverages, 37% fruits and vegetables, 37% premade appetizers. - Airflight tickets average around $600 USD. 112% higher than a normal weekend to Las Vegas and 1,500 expected private Jets to arrive for the event. Ground transportation-fares to and from the airport, hotel and game around 300 USD. American Airlines and United Airlines promote their customized flights experiences around the teams, #TravisKelce, Taylor Swift, #PatrickMahomes. About the National Football League (NFL) Brand - Around $7 million range per 30-second spot broadcast on TV. 59 commercials were shown during the Game. Brands such as State Farm, Dunkin', Kia America, Uber Eats, Dove, BMW Group, #Budweiser, Verizon, #Doritos were ranked as the top commercial this year. #Oreos, Pringles, #MountainDew, Doritos and #M&Ms dominated the ad line up. -123 million average TV viewers through @CBS, Paramount+, Univision and Nickelodeon. International Broadcast was available through DAZN or TV channels such as ESPN and ESPN2 for some countries to mention some. - Females currently represent 46% of the Super Bowl audience. -TikTok had 25.7 billion views, Instagram buzzing with 8.6 million posts (and counting), and around 26 million tweets were registered during the game. 1+ million google search related to Chiefs vs 49ers. - 39 current sponsors support the NFL The sky is the limit and marketing has a long way to go! Data from: US Chamber, Strike Social, CBS News, Admeter, Sports Business Journal, National Football League (NFL), Social Guide, NPR, National Retail Federation, Forbes, Statista, Nielsen, StubHub, GOBankingRates #marketing #sportsmarketing #Brandmarketing Additional info:

𝗧𝗮𝗹𝗲𝘀 𝗙𝗿𝗼𝗺 𝗧𝗵𝗲 𝗙𝗶𝗲𝗹𝗱 I wish that I had gotten a better pic of this situation, but you know, random people are sometimes weirded out by you taking shots of their garbage at a baseball game. Anywho, this was at a recent Colorado Rockies game and every time we attend, I always get a kick out of observing what everyone is drinking. Especially bc the crowd is diverse and there are so many options for beverages at the ballpark. Kudos to the Rockies for that (and since the team is kind of stinky this year, there's lots of imbibing going on). These people down the row from me knocked out a VooDoo Ranger, some flavors of White Claw, a hard Topo Chico, a couple of Coors Originals, a few Blue Moons, some random cocktails and finally a Surfside (that's new). This was across the whole row BTW, not just the people on the end. I'm a hard believer that while many are drinking less to be more health conscious, the folks that are still drinking are just drinking differently these days. Wise for retailers to notice and offer up more diverse product offerings (including GF and NA options, saw plenty of those too). - https://lnkd.in/eziPDxZ #CraftBeverages #NotYourHobbyMarketing #BeerBusiness #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #THCbeverage #CBDbeverage #CPGsales

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Super Bowl LVIII 🏈 KC Chiefs vs. SF 49ers 🏈 The Super Bowl, from kickoff to the final whistle, is an American experience powered by businesses nationwide. With millions of fans tuning in and billions spent on consumer goods, businesses play a crucial role in delivering unforgettable moments and unforgettable Super Bowl Stats....................... -77%: The percent of Americans the National Retail Federation (NRF) estimates will tune in to Super Bowl LVIII. -$86.04: The average amount NRF estimates each household will spend on a variety of gameday essentials such as food and beverage, broadcasting costs, furniture, team apparel and accessories, and decorations. -$1.3 billion: Total economic activity or gross output for Arizona. -$91 million: Hotels saw a 90% occupancy rate and took in over $91 million in room revenue during Super Bowl weekend. -200,000: Passengers traveling through Sky Harbor International Airport the Monday after the Super Bowl, creating the single busiest day in the airport’s history. -11.2 million: The pounds of potato chips that will be consumed during the game. -the Super Bowl drives beer sales about 20% above average nationally, and retailers in San Francisco and Kansas City can expect to see a 10-20%. -Total spending by American consumers will reach about $17.3 billion, 80% of which will be dedicated to food and beverage. This is an increase of nearly $1 billion from 2023. Side note......This Patriots fan is betting on KC for the win. #LifeWorkSearch #SuperbowlLVIII #KC #economy #supplychain https://lnkd.in/g4Kr3tZB

Get ready for a grape-tastic time at Beans Creek Winery tomorrow night from 7:00 to 10:00 PM for the second installment of Grape Jam! Yesterday’s Wine will set the mood just right with their fantastic sound. Picture this: a glass of incredible Wine in one hand, a delicious plate of food in the other, and the sweet tunes of Yesterday's Wine floating through the air. It's a recipe for the perfect evening. So come early, soak up the Grape Jam vibes, and get ready to wine down (pun intended)! Why should you attend? Well, I've come up with ten reasons why Grape Jam is a can't-miss event: 1. The Wine - let's be honest, this is the main attraction 2. The music - get ready to rock out to some fantastic tunes 3. The food - delicious treats to satisfy your taste buds 4. The atmosphere - laid back and full of good vibes 5. The community - come together with fellow wine lovers 6. Supporting artists - show some love for some great artists 7. Enjoying the festival setting - outdoor fun at its finest 8. Meeting new people and making new friends - who knows, you might just find your new BFF 9. The chance to relax and unwind - take a break from the daily grind 10. Creating lasting memories - because isn't that what life's all about? If you need another reason or two to attend Grape Fest, look no further! Quinn Davis Davis Motorsports is bringing their Unstoppable Super Truck to the party because who doesn't love a little speed with their wine tasting? The team is gearing up for the Battle of Broadway 150 at Nashville Fairgrounds Speedway on Thursday, June 27th, where she will compete with top NASCAR drivers like Josh Berry and Ross Chastain, to name a few. And if that wasn't enough, the one and only Ms. Unstoppable herself, Megan Ferrell, will be stopping by to add some extra flair to the festivities. #thankful #grateful #unstoppable #unstoppablewomen #harvesthosts #beanscreekwinery #creekside #newreleases #winecocktails #teamwork #summersip #NASCAR #battleofbroadway150 #Ally400 #TennesseeLottery250 #rackleyroofing200

Missing out on properly attributing deals influenced by your event? It can lead to undervaluing your event’s impact and missing key opportunities. And if your sales team isn't fully engaged on-site, those valuable leads might slip through the cracks. Join our Virtual Beer Tasting Session where we'll explore ways to make every event count by prioritizing accurate attribution and active sales participation→bit.ly/46YyslV #events #ROI #salesandmarketing #alignment

🌟 8 Sports Stars with Their Own Alcohol Brands 🌟 In the realm of sports and entrepreneurship, these eight athletes have not only made their mark on the field but have also ventured into the world of spirits, creating their own alcohol brands. From tequila to wine, they're blending passion with business, offering unique flavors and experiences to fans and connoisseurs alike. 🌟 LeBron James Basketball’s MVP and owner of Lobos Tequila. James’ diverse portfolio now includes a stake in this premium tequila brand, symbolizing his ambition beyond the basketball court. 🌟 Abraham Ancer This rising golf star co-founded Flecha Azul Tequila, partnering with notable personalities and sharing his Mexican heritage through each bottle. 🌟 Drew Bledsoe Once a key NFL quarterback, now the proud founder of Doubleback Winery in Walla Walla, Washington, focusing on producing world-class cabernet sauvignon. 🌟 Cristie Kerr An LPGA legend with a passion for wine, Kerr has established Curvature Wines and Kerr Cellars, dedicating a portion of her wine proceeds to fight breast cancer. 🌟 Retief Goosen A two-time U.S. Open Champion and golf hall of famer, Goosen's The Goose Wines reflects South Africa's rich winemaking heritage. 🌟 Jeff Gordon The NASCAR legend speeds into the wine industry with Jeff Gordon Cellars, showcasing exquisite red wines from Napa Valley. 🌟 Derek Jeter The Yankees icon and Hall-of-Famer has invested in Bespoken Spirits, a company that’s innovating in the whiskey and rum space. 🌟 Michael Jordan Basketball's GOAT has entered the tequila market with Cincoro Tequila, a super-premium brand that symbolizes excellence and a winning spirit. These athletes are not just champions in their sports but are also setting new benchmarks in the alcohol industry. Whether you're a sports fan, a wine aficionado, or a tequila enthusiast, their ventures offer something exciting for everyone. 💼 In the digital marketing arena, we stand ready to support alcohol brands with creativity and innovation. Have questions on elevating your brand digitally? Let's talk. #MushroomMedia #MushroomMediaIo #DigitalStrategy #DigitalMarketingAgency #DigitalMarketing #Marketing #Entrepreneurship #BeverageAlcohol #BevAlc #LeBronJames #LobosTequila #FlechaAzulTequila #DoublebackWinery #CristieKerr #CurvatureWines #TheGooseWines #JeffGordonCellars #DerekJeter #BespokenSpirits #CincoroTequila

In the bustling city of Las Vegas, Nevada, Super Bowl LVIII is currently underway, with the dazzling Allegiant Stadium taking center stage as the host venue. The excitement is palpable as football enthusiasts and fans from all corners eagerly anticipate the unfolding spectacle, promising a perfect blend of sportsmanship, entertainment, and the vibrant energy unique to Vegas. Las Vegas is known for many things: casinos, spectacular shows, over-the-top nightlife, and bad decisions (hey, what happens in Vegas stays in Vegas, as they say!) For foodies like me, Sin City is most famous for one thing: buffets. No city in America gives you a better opportunity to eat your weight in delicious food. But how did Vegas become so synonymous with the all-you-can-eat buffet? For that matter, how did buffets get started in the first place? Let’s dig in… #lasvegas #SuperBowlLVIII

What I learned managing the world's biggest cocktail competition. 🍸 They are a proven way to increase bartender recommendations of your brands 🍸 They give you an insight into the latest trends and techniques 🍸 There is so much to gain for competitors beyond being the winner. Some of the most successful bartenders competed in competitions without winning and went on to create some of the world's best bars. 🍸 They help build community. The important part is how you then nurture it 🍸 They take time to build. Consistency is important so that bartenders start to anticipate their arrival each year 🍸 They are a whole lot of fun! I share insights into #tradeadvocacy and #onpremise marketing. Follow for more.

Always wondered why we associate 'celebration' with 'champagne'? This is probably it 😙 → The tradition of drinking champagne to mark celebrations originated in the royal courts of Europe prior to 1789, where the expensive drink was viewed as a status symbol 🆒 → Like so many iconic products, the evolution of Champagne is as much about marketing as it is about the drink itself. The big Champagne houses began to set up camp in the region in the 18th century: Moët et Chandon, Piper-Heidsieck, Louis Roederer, Veuve Clicquot and Tattinger were among the first. These firms built on Champagne’s growing reputation as a drink of status and turned it into the drink of celebration. They took samples of their wines to Europe’s various Royal courts to win their patronage. - They were early adopters of 'celebrity endorsement' - getting well-known figures like music-hall star George Leybourne to promote their products, which he did to enduring effect by penning the song Champagne Charlie in 1866. →  At the end of the First World War, Winston Churchill famously said “Remember gentlemen, it’s not just France we’re fighting for, it’s Champagne.” F. Scott Fitzgerald made Champagne synonymous with the Roaring Twenties in The Great Gatsby and Twentieth Century icons like Marilyn Monroe, Bridget Bardot and Coco Chanel made Champagne a part of their legends by either allegedly bathing in it (Monroe) or uttering bon mots about it (Bardot and Chanel, the latter of whom said “I only drink Champagne on two occasions, when I am in love, or when I am not”) → Isn't it amazing that Nothing has been able to dull the reputation of Champagne – it has survived two world wars (the location of the Champagne region meant its vineyards were in the heart of the action), the Great Depression and numerous recessions since? 🍷 #champagne #history #linkedintopvoice #linkedinnews #linkedinghostwriter #marketingdigital #advertising #celebration #friendship #alcohol #winetastings