⭐️ For the last 4 years I have been writing private investor & friends updates on Warmly - 67 of them to be precise. Now I must make them all public.
Why? This is Day 9 of going CLEAR - 100% transparency in our numbers, our meetings, etc.
The private updates: Starting in January 2020 I sent a weekly play-by-play of our struggles, pivots, twists & turns to my mom (Rachel Greenwald) & dad (Brad Greenwald).
It was a practice that Natty Zola at Techstars made us do when we did Techstars Boulder.
In February 2020, I included my Techstars Boulder classmates.
In March 2020, when COVID hit, I included my Techstars mentors.
In April 2020, I included my new seed round investors.
…and each month since for the last 48 months, I’ve added just a few, curated people who offered to help us on our journey to be a sales tech unicorn.
But now because Warmly is committed to going CLEAR, they will be public. This is going to be very uncomfortable because I do not remember what I wrote (and don’t have time to proofread lol).
With the exception of Update #1 (screenshotted below - OMG how naive I was 🥲), all 67 updates contain the same structure:
↳ 3 accomplishments
↳ 3 learnings/failures (TBH basically all failures)
↳ Our KPIs / Revenue M/M
↳ Gratitudes to the incredible, amazing, superhumans who have help us along the way
Today I’m sharing the first 30 updates (all of 2020) [Link In Comments] so that founders, future founders and early startup teams can read about our emotional rollercoaster that first year (first 3 pivots) and what it's like to go through Techstars and Y Combinator week-by-week.
If you’d like to skim around here are a few fun ones:
> Update #8: A gif of me in Heelies and us “coronavirus” planning
> Update #18: Taking on 5 interns that first summer
> Update #23: Raising chickens while living in Hawaii
> Update #30: End of year rhyming poem recap (made years before ChatGPT came out!)
> Generally watching the “What Do We Do Again?” section change every week for 30 straight weeks (lol)
If you want to get notified for my private updates from 2021, 2022 and 2023 - follow me!
#founder #goingclear #saas #startup