Vishnu Sharma’s Post

#ICYMI my superstar colleague Shilpa Kolte wrote an excellent piece for the Asia Video Industry Association about the #CTV paradox in Asia. 🎯 Despite exponential growth in audiences thanks to world-class local content and live streaming of sports, CTV supply generally remains scarce. 🎯 Broadcasters and publishers miss out on revenue and advertisers miss out on the opportunity to bring their messages to the biggest screen in the household. So, what can be done to address this imbalance? 💡 #Programmatic can help deliver better audience insights, remove operational overheads and drastically reduce barriers to entry for advertisers 🏆 As always, working with a partner that is customer-obsessed, laser focused on innovation and brings global scale is a must-have. So, check out the article (link in the comments) and happy reading! #MicrosoftAdvertising

In case you missed it, check out highlights from today's Connected Audience's webinar on CTV and access to the full report. https://lnkd.in/eqNJ_7AQ #CTV #InvolvedMedia #StreamingVideo #StreamingResearch

At the 24th FICCI Frames event, Kevin Vaz, Viacom18's CEO, stressed the ongoing importance of traditional media in India despite the digital surge. He noted the country's diverse media consumption patterns, emphasizing the coexistence and growth of various media forms, with television highlighted as a significant player. Vaz highlighted the industry's current growth and transformation driven by digital innovations and content creation dynamics. He also discussed the significant rise in digital media and predicted substantial sector growth. Furthermore, Vaz emphasized the ongoing relevance of traditional media, particularly in reaching diverse audience segments, notably in regional markets. He concluded by outlining the industry's opportunities and challenges, including the integration of artificial intelligence and the pressing need for stronger intellectual property rights protection. #KevinVaz

Recently went to a conference on media landscape and the topic of discussion was whether availability of shows on TV hamper OTT growth and vice-a-versa. There were points on both sides, but I believe that the availability of shows on both linear and digital platforms is a mega plus for the broadcasters - you can put content on both digital and linear channels, without impacting much on viewership while gaining substantially on various facets: 1. Build monetization opportunities: Content on digital environment opens up the opportunity to generate subscription revenue and ad revenue (if the model allows). 2. Enhance marketing/branding abilities: The world of digital marketing is guided by the digital footprints you make, the availability of content on digital platforms allows for the virality of the show through memes, gifs, etc.- building a strong brand and audience for the next season 3. Digitize the un-digitized: The digitization of audience will happen today or later, they might as well get used to watching content online on your OTT platform rather that competition's 4. Utilize enhanced analytics: OTT platforms provide detailed analytics and viewer data, which traditional TV lacks. Even if a show is available on both, you can leverage the data to make better content investments and maximize content portfolio efficiency We are working on many such challenges to enable profitable growth in media landscape. Reach out for opportunities! #OTT #Television #DigitalMedia #ContentStrategy #EntertainmentIndustry #MediaInnovation #AudienceEngagement

Channel 4 heading towards #Digital-first streaming by 2030, reflects a big shift in the broadcasting landscape! Find out more from, UIC Digital, on traditional TV viewership declining and how broadcasters should embrace #Innovation to attract diverse audiences: https://lnkd.in/ew4uRdzr #Broadcasting #Media #TV

RAM, short for Radio Audience Measurement, stands as a pioneering system reshaping the landscape of radio broadcasting in India. With an insatiable thirst for data-driven decisions, broadcasters, advertisers, and industry stakeholders have always depended on radio listenership across the diverse subcontinent by TAM. #TAMMedia #datamonetization #advertising  #marketresearchservices #TAMIndia #RAM

📺 Government Approves Transfer of License from Viacom18 to Star India. The Indian government has granted approval for the transfer of broadcasting rights from Viacom18 to Star India, marking a significant shift in the media landscape. 🔄 License Transfer Details: - This transfer involves critical broadcasting licenses, allowing Star India to expand its portfolio and enhance its content offerings. - The decision is seen as a strategic move to strengthen Star India's competitive position in the broadcasting industry. 📈 Market Implications: - The approval is expected to lead to increased content diversity for viewers, as Star India incorporates Viacom18’s popular programming into its lineup. - This move may also influence advertising revenues and viewership dynamics in the competitive television market. 💼 Industry Context: - The transfer highlights ongoing consolidation trends within the media sector, as companies seek to optimize their content strategies amid changing consumer preferences. - It underscores the government's role in regulating and facilitating industry transitions to promote healthy competition. The government's approval for the license transfer between Viacom18 and Star India signals a transformative phase for the Indian media landscape, potentially enhancing viewer experiences and content availability. #Viacom18 #StarIndia #Broadcasting #Microshots #MediaIndustry #LicenseTransfer #ContentStrategy

Tapping into local markets is the key to driving brand impact. Discover how by joining Locality and MediaPost’s webinar: "Unlock Local Impact: Combining the Power of Streaming and Broadcast Advertising" 🔗 Register now >> https://bit.ly/4hdZY3A     🗓️ Date: Tuesday, October 29, 2024  ⏰ Time: 1:00 PM EDT – 2:00 PM EDT Gain strategic insights from Keith Kazerman, President of Streaming at Locality, with MediaPost host Lisa Singer, as they dive into how combining the precision of streaming with the broad reach of broadcast can transform local market strategies, strengthen audience engagement, and maximize your ROI. 💡 What you’ll learn:  • How to integrate streaming and broadcast to maximize local reach. • Ways to leverage emerging technologies to customize national messages for local audiences. • Best practices for optimizing your local video ad buying strategy for success. Don’t miss it! #WeAreLocality #LocalVideo #Streaming #Broadcast #AdTech #AdvertisingInsights #DigitalMarketing #MarketingInnovation #Webinar #LocalAdvertisingMadeEasy

📺 Exciting News for Advertisers and Marketers! 📺 Samsung TV Plus ranks #2 among streaming apps on Samsung Smart TVs in India, presenting a game-changing opportunity for advertisers. With access to a vast and engaged audience, advertisers can deliver targeted, high-impact ads directly to consumers' living rooms. This shift towards on-demand content consumption opens up new avenues for personalized messaging and higher conversion rates. #SamsungTVPlus #Streaming #ConnectedTV #Advertising

Did you know that audiences are increasingly turning to OTT #streaming to escape the linear limitations of traditional #TV? This trend is especially prominent among the 18-34 age group, with a staggering 74% seeking the freedom and flexibility that #OTT services provide. As the landscape of media consumption evolves, so does the world of #advertising. OTT services offer a unique opportunity for advertisers to reach highly engaged and diverse audiences, delivering #targeted and #personalized ad experiences like never before. By leveraging the power of OTT advertising, you can: ✔ Reach your Target Audience ✔ Engage with Immersive Ad Experiences ✔ Gain Actionable Insights ✔ Embrace the Future of TV Advertising Don't miss out on the incredible potential of OTT! Let's embark on this exciting journey together and shape the future of advertising! Contact us on https://lnkd.in/dynHsnKU