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Gird your Lions: Persuasion Provocation brings you all the news from Cannes 24 Like flu season, Cannes seems to come around earlier every year. But love it or hate it, where else would you get David Droga on the same bill as Queen Latifah? Like the self-sacrificing do-gooders we are, we’ll be toughing it out in France’s most iconic resort town to give you the skinny on what the industry hive-mind is obsessing over this year (for the love of God, let it be something other than AI). As Amazon, Google and Meta take over the beaches again, forcing us all into a tech-bro summer, we’ll hunt down a shady spot (hopefully somewhere with air conditioning and free snacks), chain ourselves to a laptop, and send you the reports from the ground. So, sign up to receive the Persuasion Provocation newsletter in your inbox each day with all the latest news, winners, themes, trends, and tips du jour from Cannes, not to mention the gossip on the haves, the have-yachts, the have-bigger-yachts and the have-way-way-way-bigger-yachts. If it sounds unmissable, that’s because it is. Allez, salut maintenant. Persuasion Jane Austin, Fiona Magill, Anisha Vekaria, Alie Griffiths, Alexandra Jardine, Evie Stringer, Ericka Ilah Santiago #Canneslions2024 #Festivalofcreativity #Communications

If you’re aspiring to be a graphic designer, check out this interview with Julie Bustamante as she shares her experience with agency life. :: This is awesome Julie! Appreciate you’re boldness to step out and provide insight. :: #graphicdesign #agencylife #keepingitreal

Inspiring talk about dialling it to what motivates you.

"Do what you do so well that they will want to see it again and bring their friends.”—Walt Disney I love this quote by Walt Disney so much because it really embodies everything I know and believe about Public Relations, Brand Messaging, and Communications. How do you create that for each visitor? A great visitor experience at your museum starts by focusing on way-finding, clear communication, and creating an experience that visitors will want to share with others. Read more on the blog: https://lnkd.in/eiDxxz2B

Driving the 1.5 hours back and forth yesterday for a Philly Ad Club event, I was a little nervous to get so far out of my cozy little safe space. Not just out of my house, but out of my city. With real people. Who I don't know. And have to like... talk to. And despite my ability to chatter incessantly on calls with my team and our clients, talking to strangers is not my jam. (See my blog post on networking.) However, once again, I'm happy I did the hard thing. Being there gave me the chance to hear from the CMO of Athletic Brewing Co., a brand I've been following for a minute now as my love/fascination of the NA sector continues. Andrew Katz shared some great insights from the perspective of a founder-led company, hitting on so many of the tides we swim in at 51. The tightrope walk of long-term and near-term, and the importance of being *genuinely* mission driven. How to look outside your sector for inspo... it was all such music to me ears. I met some lovely people. I explored an adorable little town I'd never seen. And I scribbled almost two pages of notes that I can understand about 50% of reading through today. TL;DR - do hard things. Get out. Meet people. It's good for the soul. #brandstrategist #femalefounder #agencylife #businessstrategy #networkingainteasy

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Meet Bill Wulff, President at Above The Rim Events. His 30+ year career spans Disney, NBC's major sporting events, and yes — building a hotel for the Olympics when existing venues weren't enough. We love his two event planning philosophies: 1. 'Plan for the Plane Ride Home' "The event is over, they're getting back on the plane to go home... what do you want them to know and feel on the ride home?" 2. 'Plan for Wrong' "Amateurs plan for things to go right... WE plan for things to go WRONG. Nothing EVER works exactly as expected — there are too many variables. Assume nothing." Read the full interview: https://hubs.ly/Q030nykS0 #EventPlanning #Meetings #CorporateEvents #Hospitality #EventProfs

On Strategy Showcase's "Live from Dublin" episode is now available, with some of Ireland's top marketing talent discussing what's shaped the industry and how brands can unlock the best of it: 📜 From local talent to global partnerships, the heritage of Irish storytelling is a towering strength and has born many creative minds. 💪 They need to harness their courage, authenticity and confidence to be recognized for marketing and strategy on a global level. 💼 Marketing efforts overall must have a direct connection to the business's commercial structure and objectives. 👫 Partnership is key to unlock this success - and it takes time to build it successfully. Have trust in the relationship. Listen to the full episode now for more insights: https://lnkd.in/dtiZycbD #marketingstrategy #marketingeffectiveness #decisioning

Did you know I started my career at a global public relations agency in New York City? It was an incredible experience that taught me so much about messaging, storytelling and surrounding yourself with creative and brilliant people. Here are some of the top lessons I learned from my work for M&Ms, Viagra and Uncle Ben’s to help you stand out in your business and be bolder in your messaging. Click here for the full episode > https://lnkd.in/g2j_rdjk

Creative Strategy Agency Valerie Launches With a Focus on Cultural Understanding Ad industry veterans Kai Deveraux Lawson, Simeon Coker, and Tracey Busch saw the need for industry action when it comes to culture, one that could move needles rather than tick boxes. Enter Valerie, a woman-owned, Black-owned creative strategy agency and cultural consultancy, launching officially today to be a white-label partner for brands and agencies. The... https://ift.tt/V4muzif