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Traditional OOH ads have always turned heads, but programmatic buying is taking DOOH to the next level. From real-time targeting to driving action through the funnel, all while keeping that big-billboard glory, here are 5 ways programmatic is rewriting the rules for DOOH. https://bit.ly/3YDU6Yz Vistar Media #DOOH #marketing #advertising #programmaticadvertising 

Digital out-of-home advertising expands in Australian coworking spaces: New partnership between FRAMEN and VIOOH brings programmatic digital advertising to major Australian cities, targeting professional spaces. #DigitalAdvertising #OutOfHome #CoworkingSpaces #ProgrammaticAds #MarketingTrends

Evidnt's integration with The Trade Desk takes programmatic advertising to the next level, offering CPG marketers high-quality data for precise targeting and real-time campaign optimization. This partnership enables smarter, faster decisions through actionable insights, driving enhanced performance and sales lift for major brands. #DataDrivenMarketing #ProgrammaticAdvertising #AdTech #RealTimeOptimization

5 Reasons Out-of-Home (#OOH) ads are the missing piece to your Connected TV (CTV) Ad Campaigns: 1. Measurable Impact 2. Enhanced Brand Exposure 3. Real-World Engagement 4. Targeting Precision 5. Increased Foot Traffic and Sales These are some of the ways an integrated advertising approach using outdoor ads can add a measurable compliment to the #connectedTV advertising you are already running. Learn how each of these results can be achieved with our latest blog.

In today’s world of programmatic advertising, it is difficult to overestimate the pivotal role that demand-side platforms (DSPs) play in the industry. With global programmatic ad sales projected to reach $724.8 billion by 2026, choosing the right DSP is crucial. To help with this decision, we've prepared some short, informative insights from our specialist on what to consider when selecting a solution for your needs. “In our work, DSPs are the beacons of programmatic advertising, enhancing efficiency and targeting precision, and ultimately boosting performance for both advertisers and publishers. In partnership with DecenterAds DSP, you will gather all the essentials for growth in programmatic: data and ad transparency, control over the buying process, access to premium inventory and the right audiences at the right time, more flexibility and customization, along with filtering and blocking options tailored to your specific needs, increased media investment outcomes. When choosing the right solution, it's vital to consider key features related to its purpose. The main ones include quality standards and brand safety, available ad formats and types, audience targeting, analytics to measure campaign effectiveness, and the platform’s data capabilities. At DecenterAds, we aim to ensure our client's success in digital advertising, and I am really proud of that. Our platform incorporates all the aspects mentioned above.” - Alyona Sozonova, Team Lead. https://lnkd.in/dnCnbAPJ dsp@decenterads.com #decenterads #programmatic #adtech #advertising #dsp #media #CTV #OTT

CVS Media Exchange (CMX) is enhancing the in-store shopping experience by launching programmatic audio solutions (in-store audio ads) via The Trade Desk. With CVS's strong B&M presence (over 6,900 stores across the country), this move allows brands and partners to target thousands of customers with relevant messaging in-aisle as they shop. Advertisers will have the ability to: - geo-target (pick certain locations/zip codes to share their audio message) - Day Part (choose a certain day/time of day that you want your message played) - Inventory Targeting (ensure your message is reaching relevant customers/audience in-store It is clear, that the next frontier of retail advertising is both digital and physical. We know that the path to purchase is not linear. To be successful, you need to be where your customers are, at the right time. https://lnkd.in/gYuemcfQ

🚀 The Power of Programmatic Out-of-Home Advertising 🚀 Did you know Elonex is now live programmatically? Meaning it's time to get on board with the growth of Programmatic DOOH in the UK! Heres why it’s a game-changer: Precision Targeting: Use real-time data to deliver personalized, context-driven messages to the right audience, at the right time, in he right location. Efficiency & Flexibility: No more static campaigns! Programmatic OOH allows for speedy and unlimited content updates and the ability to optimize in real time for maximum impact. Easy Integration: Easily integrated with your other digital marketing , creating a unified and cross-channel advertising experience. Programmatic is changing how we think about outdoor advertising — smarter, faster, and more effective than ever before. Get in touch to find out more! https://lnkd.in/enStugkK #ProgrammaticOOH #DigitalAdvertising #OutOfHome #Elonex

The world of billboard advertising is transforming, driven by digital innovation and shifting consumer expectations. From hyper-localised targeting to programmatic campaigns and eco-friendly solutions, 2025 promises a new era of out-of-home advertising. Discover 6 top billboard advertising trends here: https://lnkd.in/eA3RMfDW #DigitalTrends #BillboardAdvertising

Heading into a cookieless future? Take a cue from the OG of ad channels, Out of Home (OOH). With innovative data use and dynamic content, OOH proves effective targeting is possible without cookies. 🍪 Read now to find out more https://buff.ly/4bNTjsN Talon #ad #marketing #digitalmarketing #digital #brand #agency #creatives #creativity #marcomms #adland #communications #media #mediacompany #mediaowner #mediabuying #mediaplanning #creativeagency #brandagency #mediaagency #tech #techagency #advertising #adagency #eventsagency #advertisingagency #marketingandadvertising #brandmarketing

Tencent president Martin Lau (刘炽平) told analysts on an earnings call that the Chinese tech giant's “AI-powered ad tech platform is contributing to more accurate ad targeting, higher ad click-through rates and thus faster advertising revenue growth rates.” 🐧 “If you think about the size of our advertising business – call it RMB 100 billion a year – and if you can just have a 10% increase, that’s RMB 10 billion and mostly all profit, so that’s the scale of the benefits on the advertising side,” Lau explained. 🐧 The 10% figure should be seen as “a floor, not a ceiling”, added chief strategy officer James Mitchell. 🐧 Alongside the growing advertising business, Lau continued, one can “add in the video accounts e-commerce ecosystem that has a very long track of growth potential and also the low ad load right now within video accounts”. Read more on the WARC Feed: