We’re six months into the new VML. Creative Salon Worldwide checks in on building the agency model of the future with Jon Cook, Global CEO, and Mel Edwards, Global President. Read more: https://lnkd.in/dVnAUscg #VML #WeAreVML
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The traditional agency model is showing cracks, especially when it comes to nurturing creative talent. As agencies become increasingly data-driven — often at the expense of #creativity — the industry's "tried-and-true" approach is in need of a re-think to truly value creativity and the professionals who bring it to life.
Here's My Beef With Ad Agencies
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The traditional agency model is showing cracks, especially when it comes to nurturing creative talent. As agencies become increasingly data-driven — often at the expense of #creativity — the industry's "tried-and-true" approach is in need of a re-think to truly value creativity and the professionals who bring it to life.
Here's My Beef With Ad Agencies
creativecircle.dsmn8.com
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Great read with POV from Jon Cook, Global CEO of VML, as he delves into the evolution of the advertising industry in 2024, highlighting the role of simplicity in driving creative excellence and business efficiency. Read it here on The Drum: #vml #advertising
What’s really driving adland’s evolution in 2024? The universal quest for simplicity
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Brand Strategist engineering Business Growth by Inspiring Founders to Dream Big tapping into the true Power of Branding | President - Ad Club Blr | Convnr - CII Krntka Startups | Co-author of Your Time is Now
Continuing on the earlier post on insights, sharing a piece of creative that I am sure was an outcome of a great brief and insight. Can you tell me what is the insight that led to the below ad creative? Celebrate World Creativity & Innovation Week and Day in whatever form you can. #wciw #wci #wcid #iamcreative #worldcreativity #worldinnovation #worldinnovationday #advertising #insights #creative #creativebrief
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What goes into the development of a great execution that people love and that heroes the brand? I had the pleasure of chatting to Christine Turner, one of the creative directors at BBH London behind the Weetabix ad (The weetabix discovery) which was our AdMiration ad for last week to unpack all the big and small moments, the craft, creativity and detailed process as well as the insights involved in landing such a success. You can watch the full video in comments, or just enjoy this clip. #consumerinsights #creativeandeffective #effectiveadvertising #advertising #marketresearch
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For my Artist Representation class this week, I read an article by IndieWire titled "Two of Hollywood’s ‘Big 4’ Agencies Just Combined. Here’s How WME and UTA Compare with the New CAA". The article discusses the recent official merger between the Creative Artists Agency (CAA) and ICM Partners, making CAA the largest talent agency in Hollywood. The piece highlights that the entertainment industry's landscape is evolving beyond traditional talent representation, with agencies now involved in podcasts, advertising, books, influencers, marketing, and data analytics. The competition among significant agencies like CAA, WME (William Morris Endeavor), and UTA (United Talent Agency) extends beyond representing A-listers, encompassing various facets of the entertainment business. The Writer's Guild of America (WGA) has not explicitly opposed the CAA-ICM deal but has historically pushed back against consolidating media power. The article notes the increasing importance of factors beyond traditional talent representation, such as brand partnerships and data analytics, in shaping the future of the agency business. Also mentioned are industry concerns about consolidation, the impact on talent negotiation power, and potential future developments, such as CAA's rumored spin-off as its own public company. Read the article here: https://lnkd.in/evDigHc9 Esquire Group Inc. Eva Casey
Two of Hollywood’s ‘Big 4’ Agencies Just Combined. Here’s How WME and UTA Compare with the New CAA
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Three significant developments are set to revolutionise the pitch process in the ad world, shifting the spotlight from pricing and refocussing it on talent and service excellence this year
Did the pitching landscape undergo a seismic shift in 2023? - Exchange4media
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We've just published the 2024 Contagious Pioneers: our list of the most exciting, creative and innovative agencies on the planet. The ranking is created by analysing the campaigns our editors have selected over the past year, filtered from thousands of submissions from all corners of the globe. A huge congrats to the 8 winners selected -- you can read about them here: #creativity #campaigns #advertising
Contagious Pioneers 2024
contagious.com
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If you'd like to hear from our new president about how XR Extreme Reach can add value to the advertising and creative industry check out this video taken at CES last week https://lnkd.in/gty3PipQ #creativeagency #brands #advertising
Creative Is The New KPI: XR’s Kinsella On Rebranding & Rebooting
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The latest episode of Thinkbox's '3 great ads I had nothing to do with’ is here! “It’s heartfelt, it’s emotional, it’s funny,” say Jonny Parker and Chris Birch, joint executive creative directors VCCP, about the ads they admire. Check them out here: https://buff.ly/3WPfcDY #ad #marketing #digitalmarketing #digital #brand #agency #creatives #creativity #marcomms #adland #communications #media #mediacompany #mediaowner #mediabuying #mediaplanning #creativeagency #brandagency #mediaagency #tech #techagency #advertising #adagency #eventsagency #advertisingagency #marketingandadvertising #brandmarketing
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