Vogue Business’ Post

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A look inside Glossier, Inc.'s newest store - will it disrupt beauty #retail a second time? In the store, there are two rooms designed to stimulate multiple senses beyond just olfactory. One room encourages users to watch a creative film using hyper-sensorial, ASMR-like techniques — an increasingly popular tactic for #luxury brands enticing consumers back to physical retail — that highlights the different formats of Glossier You. Another has rows of booths with mysterious red gloved hands, protruding from curtains, each of which have different personalities, such as sassy or informative, that interact with visitors before handing them a red rose. Here's everything to know: https://lnkd.in/eRMR2cjw

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