VX Media’s Post

Imagine this: You're sipping your favourite coffee, stress-free. Your inbox is filled with positive feedback, Your clients are happy and your projects are hitting the mark. Imagine a world where your designs not only look stunning but also speak directly to the hearts of your audience. But there's a secret ingredient behind this success... Something that transforms good designs into iconic ones. It's not just about raw talent or inspiration. It's more than just understanding the latest trends. This key element is often overlooked, yet it makes all the difference. It's the reason some designers consistently succeed while others struggle to make their mark Curious to know what this game-changing element is? As a team lead and client relationship expert at Barooq Studios I know the secrets to making designs that attract customers and boost your brand. Reach out for expert guidance on how design can transform your brand’s appeal and drive business growth. #designagency #personalbranding #designcommunity

Exploring the intersection of nostalgia, marketing, and immersive experiences at the World of Barbie event. A testament to the ingenious marketing strategy behind the recent Barbie movie, this event showcased the enduring cultural significance of Barbie. Dive deeper into the experience and its implications for brand engagement: https://lnkd.in/gNfAKbNq

As we delve into 2024, Pantone reveals a colour that beautifully encapsulates our quest for connection and warmth: PANTONE 13-1023 Peach Fuzz. I see Peach Fuzz as a colour that radiates compassion and modern elegance. This hue represents an opportunity to infuse warmth and humanity into your brand. In a world increasingly driven by digital interactions, Peach Fuzz can bring a sense of closeness and personal touch to your brand narrative. Brands that adapt to this change by integrating such hues in their visual storytelling will resonate more deeply with their audiences. Expect to see this colour bring a fresh, nurturing, and stylish vibe to brand identities. Its capacity to blend youthfulness with timelessness makes it a compelling choice for brands aiming for a balance between innovation and classic appeal. #branding #inspiration #creativity #colour #future #innovation #success

Distinctive visual assets are so Important for brands. I saw this pattern in an underpass in London last night and instantly I thought of the brand Paul Smith. It just shows the power of disctive visual assets for brands. Which brand do you think do distinction and ownable assets well? #brandpower #distinction #visualidentity #mentalavailability #ownable

Our design for Represent has been getting some serious love of late and we’re now up for an award from The Drum. It’s hard to view your own work objectively but the love has prompted me to look back at why it’s been successful and there’s two key reasons. One, that Stefan Lewis had a very clear intent of positioning the brand amongst their luxury contemporaries. This is good for new global audiences. The second being that the brutally simple design idea was inspired by their fans, where we let the content, which they identified as the distinctive assets, lead the experience. P.s. we’ll be talking more about brutal simplicity. #ecommercedesign #ecommercestrategy #shopifydesign

One of the things we’ve always prided ourselves on at Haus of Hiatus - brand growth studio, is our ability to really see how far we can develop a concept, before it starts to ruin our own brand image! When we started conceptualising what our London studio might look like a few years ago, all kinds of ideas got thrown around - even those that may put off our more mainstream clients from visiting (yet paradoxically also starts to attract the very same type of customers). Ultimately, the pressure to stay in lane of what is creatively acceptable shouldn’t hamper our strategic experimentation for those clients that actively approach us to push boundaries and find their truly unique visual identity. #disruptivedesign

If you watched Succession, would you have guessed that the Waystar RoyCo logo went through fifty iterations? Actually, it was at least 150. This and other fascinating details on the creation of fictional brands for popular TV series are revealed in this Financial Times article. For anyone in marketing and communications, this article could be invaluable support when justifying brand investment. It details the meticulous care and attention invested in crafting compelling fictional brands to captivate audiences with storytelling. All this for the three or four series duration of a TV programme. So, imagine the potential impact of a well-crafted real-life brand over time. The effort and creativity poured into these fictional brands demonstrate the power of branding. Let's harness that power to make real-world brands equally captivating and enduring. #Branding #Marketing #Design

If you haven't defined your dream clients, who are you even speaking to? To get more sales, better sales and better customers and clients you need to speak directly to them. Thinking about how your brand looks and feels... ✨ Have a luxury product or service?✨ You'll possibly want your brand and its visuals to ooze luxury and elegance. ⚡️Have a cool, fun, forward-thinking product or service?⚡️ You'll possibly want creative and bold visuals to represent your brand. 🍃Have an eco-friendly product or service?🍃 You'll possibly want natural colours, welcoming visuals and recyclable stocks. If you know your audience, you can then tailor your brand and its visuals to target them, making your brand stronger! Need help? Visit my website to view my brand services or drop me a DM for a chat! https://lnkd.in/eZbdFWxf #rebrand #branding #dreamclients #dreamcustomers #buildabrand #smallbusinesses

New brand

The most important aspect of brands isn't color scheme, imagery, verbiage, or visual appeal. Those are important, and critical to setting a brand apart. However, the most important part of a brand (which is the market's perception of you) is something that is owned by everyone in the organization. It is #Trust Trust in the quality of your products and services Trust in the integrity of your people Trust in the commitments that the company makes to its customers. Look at the brands that command a brand equity premium have an incredible amount of trust built up. Do you agree? Let me know in the comments.