Walmart Global Tech India’s Post

🔸 From Packaging to User Experience: My Month at Viliv Inc. ! 🔸 Recently, I embarked on an incredible design journey with Viliv Inc., a powerhouse agency helping businesses stand out in the competitive market. Partnering with Migo Foods, I had the exhilarating opportunity to wear many hats – Graphic Designer, UI/UX Designer, and a bit of a branding magician! ✨ Imagine taking a brand from concept to cart-ready! I tackled everything from crafting eye-catching packaging that pops on the shelf to designing UI that make navigating Migo Foods' on Amazon , Flipkart & Meesho. Here's a glimpse into what I did :- 1) Branding & Packaging Design: Developed a cohesive brand identity that resonates with Migo Foods' target audience. 2) Promotional Content Creation: From designing packages to engaging graphics & marketing materials to grab attention and drive sales across various platforms. 3) UI/UX Design: Focused on creating intuitive user interfaces for Migo Foods' e-commerce platforms. This involved designing product listings, checkout flows, and overall user journeys that are smooth and seamless. 🔹 The Takeaway: A Valuable Learning Experience 🔹 Juggling this internship with college exams was no easy feat!  But the fast-paced environment at Viliv Inc. pushed me to refine my time management skills. I learned to prioritize tasks, work efficiently, and deliver high-quality work even under pressure. #VilivInc #MigoFoods #Graphicdesign #UIUX #Amazon #Flipkart

Join the world's top minds in an immersive 5-day journey packed with insights, strategies, and opportunities to grow. Save the date: 23rd-27th November Limited spots left – register now! To register visit: https://lnkd.in/dD-B4PiQ #BrandGrowth #ScalableGrowth #MarketingInnovation #digitalmarketing101 #20Hours #FutureMarketers #TenFoldsMedia #bigbucks #SocialMediaStrategy #GlobalOpportunities #Digitalmarketing #digitalmarketingtipsandtricks #LevelUp

How Marketing & Innovation Turned LEGO Into a Global Success Story!! In the early 2000s, LEGO faced significant challenges, including near-bankruptcy in 2003. Overextension into non-core ventures diluted its brand identity and stretched its resources thin. But through strategic innovation and a renewed focus on its core strengths, LEGO achieved one of the most remarkable turnarounds in business history. Here’s how LEGO built a stronger foundation: 1️⃣ Customer Collaboration: The launch of "LEGO Ideas" allowed customers to submit and vote on new designs. This platform has engaged millions and generated innovative, profitable sets. 2️⃣ Reaching New Audiences: With product lines like LEGO Friends, targeted at young girls, LEGO expanded its reach. Despite initial criticism, these efforts led to double sales expectations and a 35% profit surge in 2012. 3️⃣ Blending Physical and Digital: Partnerships with platforms like Epic Games brought LEGO into the digital world, creating immersive experiences for tech-savvy kids. 4️⃣ Catering to Adults ("Kidults"): By creating complex, nostalgia-driven sets, LEGO tapped into the growing adult market. In 2024, this strategy contributed to a 13% revenue increase, with adults accounting for 18% of U.S. toy sales. The results speak for themselves: 📈 LEGO's sales surged by 13% in the first half of 2024, reaching $4.65 billion, despite a global toy market decline. 🌍 Consumer sales grew by 14%, solidifying LEGO's dominance in the industry. LEGO's story reminds us that innovation, focus, and understanding your audience can turn challenges into opportunities. #Innovation #Leadership #Growth #BusinessTurnaround #LEGO

Putting the store into brand story telling: "The store has entered its story-telling era" the LEGO Group's Martin Urrutia tells audiences at #NRF2025 on the Klaviyo Feature Stage. Now #retailers need to define what stories they want their customers to tell about their store experiences and build the immersive and compelling environments to create them. #techPR #retailtech

Great opportunity for any strategic design leaders looking to apply their expertise within an organization that still places value on practice rigor, end-to-end experience delivery, and design operations. I'm not too familiar with the current conditions for success in this role at Walmart, but the opportunity may speak to those who've felt their expertise minimized by the recent shift toward speed to delivery, especially in publicly traded SaaS companies. As a service design professional, I'm intimately familiar with and arguably biased toward the value of holistic customer experience strategy and delivery. I think there's real human value in designing experiences end-to-end, front-to-back and across touchpoints, even if your main value proposition is transferred through a digital product (SaaS). That being said and, as Peter Merholz and Jesse James Garrett point out in Finding Our Way, many leaders and practitioners haven't been able to demonstrate enough value from these specialties to maintain their importance, especially amid economic volatility (i.e., the rising cost of money and companies' urgent need to drive revenue for survival). Now, I'd argue most of these craft specialists were never properly set up for success in the first place so it's a catch-22, but that's another whole conversation. What I'm seeing from the inside is companies laying off researchers, downsizing service design, replacing leaders, and doubling down on interaction design and visual design because these are the hard skills that achieve speed to delivery. While this approach doesn't always result in great outcomes (ever experienced flying with little kids?!), some leaders believe that the upfront investment in thoughtful human experience delivery isn't the best business move right now. Instead, they prefer shipping features quickly and advancing AI. It's also unsurprising to see an increase in investment for design operations as a support function to maturing design delivery. I'll wrap with a few possible takeaways for strategic designers in this landscape: - If your skills are underutilized, think about how you can adapt and transfer them to related areas like design management or design operations. - Look for organizations that still believe in the value of strategic design and join those teams. Advocate for and protect the conditions you need to succeed. - Find organizations that have successfully supported strategic designers and see what roles they offer; some might be more about enabling others, while some are hands-on (player / player-coach). - Reflect on your career and consider what steps you can take today to prioritize your needs and make a positive change. Don't get stuck in learned helplessness. Any other hot takes? Good luck out there, folks! 💙

As part of my UI/UX internship with CODTECH IT SOLUTIONS, I worked on redesigning an e-commerce website to elevate the shopping experience. For this task, I took Myntra as a reference and focused on enhancing key areas such as product discovery, checkout process, and product presentation. Key highlights of the project: Optimized Product Discovery: Improved the search and filtering features to help users find what they’re looking for faster and more efficiently. Streamlined Checkout Process: Redesigned the multi-step checkout process, reducing friction for users and increasing potential conversion rates. Enhanced Product Presentation: Created visually engaging product pages with detailed information to make the shopping experience more intuitive and enjoyable for users. Through this project, I deepened my understanding of user behavior and how design can significantly impact conversion rates and user satisfaction in e-commerce platforms. #uiux #ecommerce #uxdesign #figma #internship #productdesign #userexperience #websitedesign #uxstrategy #uxresearch #shoppingexperience #productdiscovery #userinterface #interactiondesign #responsivedesign #uxdevelopment #visualdesign #digitaldesign #designthinking #frontenddevelopment #ecommercedesign #userjourney #uxgrowth #figmadesign #creativeprocess #designsystem #uxinternship #uxtrends #onlinedesign #shoppingcartdesign #productpages #mobileux #webredesign #uxbestpractices #userretention #uiuxstrategy #conversionrateoptimization #uxinspiration #wireframing #prototyping #digitaltransformation #uximprovements #webexperiencedesign #customerexperience #ecommercesolutions #webshopdesign

Interesting execution by campus shoes here. More than campaign, this execution brings focus on product range as well which builds consideration. Print continues to be a hotbed of such executions due to its impact and scale #innovation #advertising

As part of my UI/UX internship with CODTECH IT SOLUTIONS, I worked on redesigning an e-commerce website to elevate the shopping experience. For this task, I took Myntra as a reference and focused on enhancing key areas such as product discovery, checkout process, and product presentation. Key highlights of the project: Optimized Product Discovery: Improved the search and filtering features to help users find what they’re looking for faster and more efficiently. Streamlined Checkout Process: Redesigned the multi-step checkout process, reducing friction for users and increasing potential conversion rates. Enhanced Product Presentation: Created visually engaging product pages with detailed information to make the shopping experience more intuitive and enjoyable for users. Through this project, I deepened my understanding of user behavior and how design can significantly impact conversion rates and user satisfaction in e-commerce platforms. #uiux #ecommerce #uxdesign #figma #internship #productdesign #userexperience #checkoutprocess #websitedesign #uxstrategy #uxresearch #conversionoptimization #shoppingexperience #productdiscovery #userinterface #interactiondesign #responsivedesign #uxdevelopment #visualdesign #digitaldesign #designthinking #frontenddevelopment #ecommercedesign #userjourney #uxgrowth #optimization #figmadesign #creativeprocess #designsystem #uxinternship #uxtrends #onlinedesign #shoppingcartdesign #productpages #mobileux #webredesign #uxbestpractices #userretention #uiuxstrategy #conversionrateoptimization #uxinspiration #wireframing #prototyping #digitaltransformation #uximprovements #webexperiencedesign #customerexperience #ecommercesolutions #webshopdesign

Great campaign using the right blend of concept with tech