Warmly,’s Post

Are you finding it tricky to explain complex tech products through video? When I'm given a complex product like an AI platform or SaaS tool, I write scripts that connect with your audience by addressing their pain points. It doesn't need to cover all the bells and whistles. This only gets confusing, long and boring. And if your audience is confused and bored, you lose. I help B2B businesses simplify and sell solutions using real-world pain points that resonates with their target audience. Three little steps really help structure your script: 1. Identify your audience’s biggest pain points. 2. Show how your product directly solves these issues. 3. Craft a narrative that’s relatable and easy to follow. If you need a standout script or B2B video that delivers, let’s chat. Join the global brands seeing results. DM me on LinkedIn.

Passionfroot 🧡 Intercom Intercom has launched something I wish existed when I started my company: Start Good Trouble – a series where startup leaders share the strategies and insights you need to build and scale in today’s world. Join me and Mark Iafrate on August 28th where we'll chat about how B2B marketing is evolving with AI, including: → The shift to creator-led marketing in B2B SaaS → Advice for creating content strategies as a founder vs. your company → Mental models and strategies to foster founder resilience Hope to see you there! Link to register is in the comments.

🚀 Why Intuitive B2B Leaders Will *Thrive* in a Multi-Sapiens Future. 🚀 Grab your headphones and a coffee for the latest episode of #WEDOB2B as we hear from the remarkable Tatyana Mamut of Wayfound, traversing the fascinating intersection of anthropology and AI, especially when it comes to the intricacies of B2B marketing. Tatyana's extraordinary transition from the halls of academia into the forefront of tech innovation sheds light on the essential understanding of human behaviour that's vital for creating technologies that connect with users on a deeper level. Our conversation at kiwiSaaS Community's Southern SaaS 2024 peels back the layers on how AI tools are evolving, but also touches on the need for domain-specific knowledge to address the "hallucination problems" that can arise when AI is left unanchored. ➡️ If you're keen to stay at the vanguard of B2B marketing's evolution, tune in. This is a conversation that is bound to shape perspectives and inspire action. **Link in the comments to listen to the full episode on YouTube, Spotify, or Apple.** Connect with Tatyana on LinkedIn:  https://lnkd.in/gbFqwGpf Connect with Dale on LinkedIn: https://lnkd.in/gr8nMMJK #Marketingleadership #B2Bmarketing #MarketingMindset #B2Bmarketers #AImarketing

Building Your Content Matrix for a Healthcare Industry Buying Team (brighttalk.com) Are you aligning your content with the 'persona' when engaging with potential clients? Language is key in sales and marketing conversations. As AI advances and mass marketing strategies emerge, executives must adapt their communication to resonate with individuals. It's crucial to focus on the PEOPLE in sales for effective engagement. What are your thoughts? #HealthcareIndustry #ContentStrategy #SalesApproach

Dharmesh Shah (co-founder, CTO @ Hubspot)'s billion $ personal brand was built off his bad jokes. (or dad jokes, either one) Here's what the first 5-minutes of his recent keynote speech looked like: “I got the idea in 2 BC. I mean... Before ChatGPT.” “The best time to call me is email.” “The worst thing you can do to me is put me between a bunch of people I don’t know and force me to make small talk.” “One thing better than a chart that looks like a donut, is a donut that looks like a donut.” ... yea ... pretty unconventional. That is 1/3 part to his BMW framework on how he built his roaring personal brand. Read the full breakdown of his framework, or as I like to call it, "secret sauce" in our Thursday issue going out today, (link in comment section) ↓ 

Here's how to create a winning funnel in 15 minutes 👇 Just set up an account with a funnel builder, get chatgpt to write copy with these prompts... I'm going to stop you there. If you see another post like this know that it's a bunch of BS. Especially if: → Your name currently doesn't sell without context → You don't want to waste time and money on traffic → You care about the longevity of your brand → You put some work into making your product worth someones time/money, and it actually provides value Instead how about we focus on: → The quality of the product and our marketing efforts → Building a brand and standing out as a thought leader → Positioning ourselves as creators that actually care about the experience our customers have What do you think about the future of markteting for the info space? #coursecreators #salesfunnels #landingpages

Want to hear a quick story about about launching a GTM Play…about GTM Plays? 🧪 About a year ago, we open-sourced 70+ proven GTM Plays every B2B company can (and should) run. For each play, we published ChatGPTs tailored email based on a specific scenario, to a real person at a real company. But we didn't stop there. 💌 We sent each email to the real decision-maker at the account, asking for their thoughts on the AI-generated message. Does it compel them to learn more? Would they actually respond to outreach like this?  Most importantly: are they running GTM Plays for their customers? By wrapping plays within play, we created an Inception-like experience for our prospects. And it worked - driving pipelines while showcasing the power of data and AI-generated content together. 💭 So dream a little bigger with your demand gen. Look for creative ways to wrap content and value-adds together into an experience your prospects won't forget. Let me know your thoughts! And reach out if you want to take your GTM Plays to the next level. Huge thanks to Millie Beetham and Eli Weiss who drove this effort. Also, shout out to Jeanne DeWitt Grosser from Stripe who not only has a play dedicated to her, but also appears in our video with an AI generated hand 👋

The buzz at #INBOUND was electric this year, and the New Breed team was in the thick of it getting charged up! ✨ Thank you to the 12,000+ revenue leaders that came together to talk about how to do things differently to win in the dawn of AI. The passion for HubSpot, the customer, data, and embracing technology among the entire ecosystem was inspiring, and New Breed is ready to unlock meaningful growth as we evolve for the future. For those who couldn't attend or might have missed the details, here's our roundup of the lessons learned from INBOUND 2024 product updates, announcements, and trends. https://lnkd.in/eDsPTAvE

Einstein's lectures on the theory of relativity are surprisingly easy to follow. You don't need to be a physicist to understand what the heck he was talking about when he spoke at Princeton University in 1921. So... if Einstein could express the theory of relativity in a way even non-experts can comprehend, most B2Bs can do the same for their most complex products. 🔔 Not all customers of B2B high-tech products are experts in the problems they're trying to solve and their options for solving them. When your product is more technical than your audience, you need to keep it simple. #customer #experience #b2b #content #marketing

Curious how a simple chat funnel can transform your business? Watch my latest video where I break down the strategy that’s helped businesses skyrocket their revenue. If you’re looking to boost your conversions and scale on autopilot, this is a must-see! #ChatFunnels #MarketingAutomation #BusinessGrowth #EcommerceSuccess #DigitalMarketing #LeadGeneration #ChatMarketing #ScaleYourBusiness