Circana’s Post

Retail sales activity surrounding the 2024 Easter season reveals so much more than holiday shopping activity. 🛒🛍️ “Current #retail purchase patterns are being led by the consumer,” says Circana’s Marshal Cohen. Are these lasting changes, or merely short-terms reactions to cumulative financial impacts and looming concerns? That is the big question facing marketers as they wrestle with the decision to make their own changes to chase the consumer, or prepare to adjust and ride the waves of change as they come. https://lnkd.in/diXAQwmK #retailtrends #consumerinsights #genmerch #cpg

💳 🛍 May's Retail Surge: Retail sales soared by 1.35% month-over-month, highlighted in the latest CNBC/National Retail Federation Retail Monitor, powered by Affinity Solutions. A standout performance was seen in online sales, which leapt by an impressive 17.91% YoY, demonstrating the growing consumer preference for digital shopping experiences. Want to understand what’s fueling this shift and its impact on other retail categories? Read more to uncover the consumer trends driving the retail market forward. https://lnkd.in/er_h8sh9 #retailintelligence #consumerpurchaseinsights #onlineshopping

Retail sales show signs of stabilization. 🛍️ Older shoppers are striking a balance in their budgets and diving into deals, resuscitating sales that were once on pause. As Circana’s Marshal Cohen points out, consumers are willing to spend when the right price aligns with their current needs. Marketers need to tailor strategies to address consumers spanning all ages in these unique moments. Explore the full story in the latest Circana blog.

Retail sales show signs of stabilization. 🛍️ Older shoppers are striking a balance in their budgets and diving into deals, resuscitating sales that were once on pause. As Circana’s Marshal Cohen points out, consumers are willing to spend when the right price aligns with their current needs. Marketers need to tailor strategies to address consumers spanning all ages in these unique moments. Explore the full story in the latest Circana blog.

Retail sales show signs of stabilization. 🛍️ Older shoppers are striking a balance in their budgets and diving into deals, resuscitating sales that were once on pause. As Circana’s Marshal Cohen points out, consumers are willing to spend when the right price aligns with their current needs. Marketers need to tailor strategies to address consumers spanning all ages in these unique moments. Explore the full story in the latest Circana blog.

Retail sales show signs of stabilization. 🛍️ Older shoppers are striking a balance in their budgets and diving into deals, resuscitating sales that were once on pause. As Circana’s Marshal Cohen points out, consumers are willing to spend when the right price aligns with their current needs. Marketers need to tailor strategies to address consumers spanning all ages in these unique moments. Explore the full story in the latest Circana blog.

Retail sales show signs of stabilization. 🛍️ Older shoppers are striking a balance in their budgets and diving into deals, resuscitating sales that were once on pause. As Circana’s Marshal Cohen points out, consumers are willing to spend when the right price aligns with their current needs. Marketers need to tailor strategies to address consumers spanning all ages in these unique moments. Explore the full story in the latest Circana blog.

What's really going on with retail sales trends? By most accounts, the consumer remains strong and in charge, with headline retail spending growth getting a good deal of attention in the press.   However, as I point out in this article, when you adjust retail sales for inflation, the picture appears quite different. Real (inflation-adjusted) retail sales have in fact been falling since February, indicating slower retail spending activity. To be fair, real retail sales trends vary a good deal by the type of retail spending - for example, in experiential locations, real retail spending is still positive (stay tuned for an upcoming X-Factor release on Wednesday for more information on retail spending by category), and by demographic.   That said, though real retail sales troughed in the early pandemic days, the last time there was a protracted decline in real retail sales was during the GFC.   Read on to learn more: https://lnkd.in/g-sdJ2ZF

With total US retail sales growing by 2 per cent in January, the year is off to a reasonable start. That said, there has been a marked slowdown in growth since the back end of last year which suggests that consumers are starting the year off on a more cautious and frugal note. #InsideRetail #Retail #retailnews #sales #growth #consumer

Retail sales activity surrounding the 2024 Easter season reveals so much more than holiday shopping activity.  🛒🛍️ “Current #retail purchase patterns are being led by the consumer,” says Circana's Marshal Cohen. Are these lasting changes, or merely short-terms reactions to cumulative financial impacts and looming concerns? Get the full story below 👇 #Easter #retail #toys