Locality’s Post

Have you heard us over the radio lately? 📻 Local advertising helps you connect with your neighbours, participate in local events, and show that you're more than a faceless operation. 🫥 While establishing a national footprint is a worthy goal for many businesses, local advertising and community connections should never be overlooked. A strong local presence is crucial for building brand reputation and fostering long-lasting relationships with your community. 🤝 💯 As the wise Oprah Winfrey once said, "Surround yourself with only people who are going to lift you higher." Just as climbing a mountain requires occasional glances back at the path you've travelled, achieving national success means acknowledging the community that helped get you there. 🗻 My biggest piece of advice is to never lose sight of your local legends. They're the foundation that will support you through every peak and valley along your journey. 💬 #LocalAdvertising #Community #Connection #PanacheFinance

This episode will open your mind to the importance, and the essential practice, of multicultural advertising. Did you know that less than 2% of ad revenue is devoted to Black consumers? Take a listen and find out why from Cyndi Greenglass and my conversation with the legendary McGhee Williams Osse. https://lnkd.in/exPjCaqQ Sponsored by WVU Marketing Communications Online Programs #MarketingLegends #multicultural #blackconsumers

Here are three awesome ways for Digital Marketing agencies to celebrate #blackhistorymonth and Black culture all year round! Spread the love and share these valuable tips with fellow business owners who are keen to make a positive impact. #blackhistorymonth  #digitalmarketing  #blackculture  #blackownedbusiness

Your Bottom Line Does Not Build Bridges Building relations with the African-American community  cannot just be about your bottom line and improving  your brand image. It has to be about building a  space for black consumers to thrive. If you want to know how to build bridges that help  increase your profits and also create real  connection in this market, click the link. https://lnkd.in/gePb2-5c #businessleaders #changemanagement #COO #businessmarketing #businessgrowthstrategy

The Hispanic Chamber was proud to Partner with Wells Fargo, Fresco Marketing & the Hispanic Collaborative to give 10 small Hispanic Businesses $10,000 to invest in their business! Watch as we surprise the owners of El Nopal! #Wellsfargo #Hispanicchambers #kcbest #hispanicsmallbusiness #kansascity #latinoslovewellsfargo #frescomarketing #latinosinbusiness #kansascitynews #startlandnews

Passing along this important opportunity to learn about healthcare advocacy!

In the latest episode of The Pool, host Ese Ofurhie, is joined by David Bowles, President of CMRignite the nation's largest Black woman-owned cause marketing and social impact agency whose mission is to develop innovative, cross-cultural marketing campaigns that lead to real, positive change. Watch the full interview below!

Great article by Yasmin Arrigo on the deprioritisation of #DEI in #ADland - please read and share! At Brixton Finishing School we've experienced this in the last 12 months, alongside many other #changemaking organisations, a #stealth defunding of commitments to #DEI leaving us with a budget deficit last year. We took this #crisis as an opportunity to reflect, reframe and recommit to our mission - to create fair, accessible industry access for all talents and to then support them to thrive, not survive when they arrive. Thank you to all who advocated for us - we really value and appreciate your efforts! #2024 is our year of serenity and we will not deviate from our mission - we will gracefully keep, keeping on, driving change. Talent is distrubuted equally but opportunities are not. To supercharge change long term commitment to impactful change making projects is needed. It’s vital that the industry leans in and support our (and other organisations) efforts. MEFA CEO, Naren Patel, decided to launch the Media For All [MEFA] awards when a recent survey indicated that businesses were experiencing “DEI fatigue” ; they were under so much pressure that diversity and inclusion were taking a back seat. #DEI departments have been disbanded at #tech companies (Source: WordinBlack.com) And by December 2023 open calls for divestment were heard - with Elon Musk declaring on X ‘DEI must Die’. Dear Industry, your busy day job is serving your clients and their consumers - our day job is supporting multiple communities with many intersectionalities to win at the world of work. So please, reach out to third party experts who can make authentic inclusion a reality for you - it’s not going to happen if it’s not a future proofed commitment. 

The NAACP is not only America’s oldest and largest civil rights organization, but also a brand that has evolved with the times. In this insightful article from ADWEEK, CMO Aba Blankson shares how the NAACP has leveraged brand tactics to increase its visibility, influence, and relevance in the digital age. From hosting town halls with prominent figures, to participating in events like SXSW, Cannes Lions International Festival of Creativity, and @Sundance, the NAACP has expanded its reach and engagement with diverse audiences and stakeholders. The NAACP has also embraced cultural specificity in its marketing efforts, recognizing the multifaceted nature of Black American experiences and narratives. As we close Black History Month, I salute the NAACP for its 115 years of leadership, advocacy, and innovation in the fight for racial justice and equality. I also invite you to join me in supporting their mission and vision for a more inclusive and equitable society. Please share this article with your friends and followers, and let me know what you think of the NAACP’s brand strategy in the comments below. How do you think the NAACP can continue to grow and adapt in the future? What are some of the challenges and opportunities that they face in the current landscape? #NAACP #BrandMarketing #BlackHistoryMonth #RacialJustice #Equality #Diversity #Inclusion

As an African-American historical organization, your relevance in today's society is rooted in the commitment to preserve, interpret, and celebrate the rich tapestry of African-American history, culture, and achievements. In an era where social justice, equality, and diversity are at the forefront of public discourse, the work of such organizations play a crucial role in educating the public, fostering understanding, and advocating for an inclusive narrative that honors the contributions of African Americans throughout history. Our beloved organizations must strive to serve as a bridge connecting past struggles and triumphs with current movements for racial equality, ensuring that the lessons of history inform contemporary efforts to build a more just and equitable world - if not it becomes something of the past that was meaningful and impactful then!!!!