We Are Move’s Post

𝐇𝐨𝐰 𝐓𝐫𝐚𝐯𝐞𝐥𝐥𝐞𝐫𝐬 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 and 𝐁𝐨𝐨𝐤 𝐓𝐫𝐚𝐯𝐞𝐥 I've spent the last 20 years researching travellers: - why they travel - where they get their information from - how they book - direct or travel agents? and much more! It's complex. More complex than ever! We've identified 8 𝐬𝐭𝐚𝐠𝐞𝐬 over the years and have continued to tweak and adapt as our research identifies. Here is an overview of each stage and what the traveller is doing: 𝐃𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐒𝐭𝐚𝐠𝐞: 🌟 In the Dreaming Stage, travellers are captivated by possibilities. They're scrolling through stunning landscapes on social media, imagining themselves in distant lands. 𝐓𝐫𝐢𝐠𝐠𝐞𝐫 𝐒𝐭𝐚𝐠𝐞: ⚡ A special offer received via email, a friend talking about a recent trip or a breathtaking image can serve as a trigger, propelling the traveller from dreaming to planning. This moment of inspiration is where the journey takes a new turn. 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐒𝐭𝐚𝐠𝐞: 🗺️ Armed with ideas, travellers dive into the Planning Stage, researching destinations, reading reviews, and sketching out itineraries. They're weighing options, seeking the perfect fit for their adventure. Often spending 𝐡𝐮𝐧𝐝𝐫𝐞𝐝𝐬 𝐨𝐟 𝐡𝐨𝐮𝐫𝐬 in this phase. 𝐁𝐨𝐨𝐤𝐢𝐧𝐠 𝐒𝐭𝐚𝐠𝐞: 💼 "Confidence peaks in the Booking Stage as travellers lock in flights and accommodations, turning their plans into reality. The excitement is tangible as they make those final clicks. 𝐀𝐧𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐚𝐠𝐞: ✈️As the trip nears, the Anticipation Stage is filled with excitement. Travellers are packing bags, reviewing itineraries, and sharing their upcoming adventures on social media. 𝐄𝐧 𝐑𝐨𝐮𝐭𝐞 𝐒𝐭𝐚𝐠𝐞: 🚀 Now on their way, travellers navigate through the En Route Stage with a mix of excitement and nerves. They're checking flight updates, posting airport selfies, and anticipating the moment of arrival. In-Destination Stage: 📍Fully immersed in their destination, travellers explore, dine, and experience the culture around them. They're living out the dreams conceived in the Dreaming Stage, creating memories to last a lifetime. 𝐏𝐨𝐬𝐭-𝐓𝐫𝐢𝐩 𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐒𝐭𝐚𝐠𝐞: 🌍 "Back home, travellers enter the Post-Trip Sharing Stage, reflecting on their experiences and sharing stories and photos. They become storytellers, inspiring others to embark on their own journeys. #TravelMemories #ShareTheAdventure Today, I am coaching my travel industry 'students' about serving your ideal client or visitor at each stage to gain a competitive advantage. As a traveller, which stage are you sitting in this week? #travelindustry #travelandtourism #data

What's up for experiences in 2024? “Consumers are seeking experiences more than ever,” shared Reck, “the way I think of experiences these days it that’s the reason why you travel.” Going into 2024, travelers are looking for more unique experiences. Check out more of Johannes Reck's predictions! https://lnkd.in/dPQkQwQu #toristy #travel

𝐇𝐨𝐰 𝐓𝐫𝐚𝐯𝐞𝐥𝐥𝐞𝐫𝐬 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 and 𝐁𝐨𝐨𝐤 𝐓𝐫𝐚𝐯𝐞𝐥 I've spent the last 20 years researching travellers: - why they travel - where they get their information from - how they book - direct or travel agents? and much more! It's complex. More complex than ever! We've identified 8 𝐬𝐭𝐚𝐠𝐞𝐬 over the years and have continued to tweak and adapt as our research identifies. Here is an overview of each stage and what the traveller is doing: 𝐃𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐒𝐭𝐚𝐠𝐞: 🌟 In the Dreaming Stage, travellers are captivated by possibilities. They're scrolling through stunning landscapes on social media, imagining themselves in distant lands. 𝐓𝐫𝐢𝐠𝐠𝐞𝐫 𝐒𝐭𝐚𝐠𝐞: ⚡ A special offer received via email, a friend talking about a recent trip or a breathtaking image can serve as a trigger, propelling the traveller from dreaming to planning. This moment of inspiration is where the journey takes a new turn. 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐒𝐭𝐚𝐠𝐞: 🗺️ Armed with ideas, travellers dive into the Planning Stage, researching destinations, reading reviews, and sketching out itineraries. They're weighing options, seeking the perfect fit for their adventure. Often spending 𝐡𝐮𝐧𝐝𝐫𝐞𝐝𝐬 𝐨𝐟 𝐡𝐨𝐮𝐫𝐬 in this phase. 𝐁𝐨𝐨𝐤𝐢𝐧𝐠 𝐒𝐭𝐚𝐠𝐞: 💼 "Confidence peaks in the Booking Stage as travellers lock in flights and accommodations, turning their plans into reality. The excitement is tangible as they make those final clicks. 𝐀𝐧𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐚𝐠𝐞: ✈️As the trip nears, the Anticipation Stage is filled with excitement. Travellers are packing bags, reviewing itineraries, and sharing their upcoming adventures on social media. 𝐄𝐧 𝐑𝐨𝐮𝐭𝐞 𝐒𝐭𝐚𝐠𝐞: 🚀 Now on their way, travellers navigate through the En Route Stage with a mix of excitement and nerves. They're checking flight updates, posting airport selfies, and anticipating the moment of arrival. In-Destination Stage: 📍Fully immersed in their destination, travellers explore, dine, and experience the culture around them. They're living out the dreams conceived in the Dreaming Stage, creating memories to last a lifetime. 𝐏𝐨𝐬𝐭-𝐓𝐫𝐢𝐩 𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐒𝐭𝐚𝐠𝐞: 🌍 "Back home, travellers enter the Post-Trip Sharing Stage, reflecting on their experiences and sharing stories and photos. They become storytellers, inspiring others to embark on their own journeys. #TravelMemories #ShareTheAdventure" Today, I am coaching my travel industry 'students' about serving your ideal client or visitor at each stage to gain a competitive advantage. As a traveller, which stage are you sitting in this week? #travelindustry #travelandtourism #data

The travel landscape has been reshaped in recent years, driven by a generation that values #experiences and meaningful engagement more than ever before. Today it is not just about visiting places, but about immersing oneself in them, creating moments that are woven into the fabric of one's personal narrative. #Millennials and #GenZ are leading this trend, moving away from the traditional tourist trail in search of enriching experiences that offer both a sense of adventure and self-discovery. By recognising and adapting to this shift in travellers' priorities, your offerings can stand out, catering directly to the deep search for transformative travel. At #TrekkSoft, we have developed a solution that effortlessly merges your unique experiences with those of your partners, making it easy to create extraordinary packages. Imagine allowing your customers to start the day with a relaxing kayaking expedition, then indulge in a farm-to-table picnic on a secluded beach. The possibilities for delight are limitless. Want to know how you can cater to this ever-evolving trend? Dive into our latest blog post for practical tips 👇

📢 Travel, tourism and hospitality brand and marketing leaders: BIG news coming about Future of Travel!! We’ll be announcing a major new sponsorship for FOT in the next couple of weeks, enabling us to build on the incredible platform of multicultural and intersectional travel insights and recommendations we developed during the first phase of FOT. And in the meantime, before you head into fall planning, get your hands on a copy of the First Edition of Future of Travel. This groundbreaking study takes a deep look into the experiences and emotional drivers of multicultural and intersectional travel, through the stories of nearly 300 travelers. The reality is there are long-term population demographic changes that are fueling the future of communities, markets, and society as a whole. Navigating these changes means understanding where you are today, understanding how those shifts affect your brand or destination, and then making decisions about how you intend to show up in that future. Ultimately, this is about remaining sustainable, relevant and competitive long-term. 👏🏼👏🏿👏🏻👏🏾 From that perspective, Future of Travel is a tool to help future-focused brands, organizations and destinations who are committed to improving human experiences -- both now and in the future -- be prepared. If you share that commitment, and you need additional insights and guidance to help you on your journey, then the Future of Travel is for you. Catch a replay of the launch webinar from earlier this year, and then purchase your copy today. And stay tuned for our upcoming announcement! Share More Stories Esra Calvert The Culturist Group Danny Guerrero, MBA #FutureOfTravel #FOT #Multicultural #Insights 💻 Webinar replay: https://lnkd.in/eqVfF5mk Passcode: ^BATYSY5 📊 Buy the Future of Travel, First Edition: https://lnkd.in/eCF_8cZF

🌍 Transforming Travel Trends: Embracing the Evolution of Hospitality 🏨 Recent insights from Thrillist underscore a seismic shift in travel preferences, particularly among Gen Z and Millennials. No longer merely a means of relaxation, travel has evolved into a passionate pursuit—a deeply personal expression intertwined with cultural exploration. 🔍 Key Insights: 🌟 Personalized Experiences: Today's travelers seek authenticity that resonates with their heritage and values, enhancing their connection with global communities. 💼 Financial Priorities: An overwhelming 89% of Gen Z prioritize travel financially, signaling a robust market for experiences that enrich their personal narrative. 🎵 Interest-Driven Travel: Music, food, education, and wellness are pivotal in travel decisions, transcending traditional destination-centric choices. 🏨 Implications for Hotels: To cater to this dynamic demographic, hotels must pivot towards curating experiences that highlight local culture and exclusive events. By becoming cultural hubs themselves, hotels can foster deeper connections and loyalty among younger travelers. The future of hospitality lies not just in where guests stay, but in the transformative experiences they encounter. Are you ready to embrace this new era of passionate travel?

Dupe culture is everywhere and it's here to stay! The latest entry is "Dupe Travel", which is all about providing alternative experiences and products at a more accessible entry point or price range. This trend initially emerged in the beauty space but has now made its way into the travel industry. As questions around how dupe culture could impact brand loyalty become more commonplace, travel dupes reflect a growing desire for increased authenticity, affordability, and accountability among travellers. According to Booking.com's annual survey, more travellers are looking to step outside of the standard vacation, with 56% preferring to venture off the beaten track. In this age of personalised travel, hyper-local travel platforms like ROADBOOK and Trippin' have gained traction for their original guides and authentic travel documentation. It's clear that travellers are seeking unique and authentic experiences that don't break the bank. I'm here for dupe anything so keep them coming! https://lnkd.in/ebfWwR32 #DupeCulture #TravelTrends #AuthenticTravel #AffordableTravel

Despite ongoing economic hurdles, the travel industry is expected to reach $1.6 trillion by the end of 2024! Travelers want to see the world and experience cultures far beyond what they're used to, so they're willing to spread their wings and ignore monetary constraints (at least for a little while). As Ivana Johnston continuously highlights here, travel is no longer about "ticking destinations off a bucket list. It's about meaningful, transformative experiences that offer personal growth and unforgettable memories. It's no wonder that adventure travel, especially for adrenaline junkies, is seeing a momentous rise." #Hospitality #Travel #Adventure #CX

𝗧𝗟;𝗗𝗥: You may not always be in a position to drive demand. But you can always, always capture more supply. 𝗟𝗼𝗻𝗴 𝗩: Frankly, I am not a big fan of the "trending destinations" research that comes out every 6 months telling us that "more people are choosing X destination over Y". Sure, it’s interesting to understand broader macro-economic trends & where people are going... if you're a government, or an airline, or are in a position to 𝑎𝑐𝑡𝑢𝑎𝑙𝑙𝑦 influence demand. But how is that helpful for (for example) an operator in San Diego to know that more people are traveling to Bhutan this year? For individual businesses, “trending destination” information isn't really actionable. What IS actionable? Understanding what 𝑡𝑦𝑝𝑒𝑠 of experiences are trending, what consumers need to confidently book, and what customers are proportionally spending more money on. (hint: Private tours, workshops, adventure activities) I spoke to Janelle Visser for Arival on what travel experience categories are trending ahead of summer, and shared some musings on what it means to travel in line with your passions. And how operators can act on it. Props to Janelle for this incredibly in-depth look at what "trending" means for the travel experience industry, and off the back of a traveler trends webinar w/ Douglas Quinby last month. (Reminder to self: Find PG synonym for "damned".) https://lnkd.in/e75vqzsk

#Transformational #travel is more than just visiting new places—it's a profound journey that changes how we see the world and ourselves. Unlike typical vacations, where the focus is often on relaxation and sightseeing, transformational travel emphasizes personal growth, self-reflection, and meaningful experiences that foster a deeper connection with our surroundings and the people we meet. At its core, transformational travel involves several key elements: 1. #Intention and #Mindfulness: Travelers embark with a clear intention to learn and grow. They approach each experience with mindfulness, fully present in each moment. 2. #Authentic #Engagement: Instead of remaining within tourist bubbles, transformational travelers immerse themselves in the local culture. They engage with local communities, participate in traditional activities, and learn from the people they meet. 3. #Challenge and #Growth: These journeys often involve stepping out of one's comfort zone, whether through physical challenges, such as trekking through remote landscapes, or emotional ones, like engaging in difficult conversations about global issues. 4. #Reflection and #Integration: Time is set aside for reflection, allowing travelers to process their experiences and integrate newfound insights into their lives. Why should individuals and companies embrace transformational travel? For individuals, it offers a pathway to #personal #enrichment and lasting #change. By challenging themselves and #embracing #new #perspectives, travelers return home more #resilient, #empathetic, and #inspired. They gain a deeper #understanding of #global issues and a #renewed #sense of #purpose, often leading to more #meaningful lives and #careers. For companies, supporting transformational travel can be a #catalyst for #innovation and #corporate #growth. Employees who engage in such experiences often return with enhanced #creativity, #problem-solving skills, and a stronger sense of #teamwork. Companies that encourage this form of #travel demonstrate a commitment to employee development and social responsibility, fostering a more #dynamic and #engaged #workforce. In an interconnected world facing complex challenges, transformational travel provides a unique opportunity to build #bridges across #cultures, #nurture personal growth, and inspire positive change. By embracing this form of travel, we don't just see the world—we #transform it and ourselves, creating ripples of impact that extend far beyond our journeys. That's why I #love #Transformational #Travel, #retreats and #experiences that helps me to remember the #beauty of #life. And you? have you ever Traveled to change yourself and the world around you? #Brazil #Balneário #Camboriú