3/5: 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 & 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 – 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗥𝗮𝗰𝗶𝗻𝗴 𝗶𝘀 𝗛𝗲𝗿𝗲 💻
At this year’s #ARF2024 in #Sapporo, one of the standout themes was the pivotal role that technology and innovation will play in revolutionising the horse racing industry.
💡 𝗞𝗲𝘆 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗲𝗱 𝗮𝘁 𝗔𝗥𝗙 2024:
🔹 𝗔𝗜 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: The Hong Kong Jockey Club presented plans to use AI for generating more dynamic race cards, offering real-time insights and predictions for fans and bettors. 👉 https://lnkd.in/g5_f8Zgu
🔹 𝗔𝘂𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 (𝗔𝗥): AR tools are being developed to provide fans with live data on horse performance, creating an immersive and engaging race day experience.
🔹 𝗕𝗹𝗼𝗰𝗸𝗰𝗵𝗮𝗶𝗻 𝗳𝗼𝗿 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆: Discussions focused on using blockchain technology to enhance transparency and traceability in betting systems and racehorse ownership, addressing critical integrity concerns.
🎯 𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀
Adopting these technologies isn’t just about innovation for innovation’s sake—it’s about ensuring that horse racing stays relevant in an increasingly digital world. AI and Blockchain aren’t just buzzwords anymore; when used effectively, they can transform the industry. Key benefits include:
1️⃣ Transforming racing into a 𝗺𝗼𝗱𝗲𝗿𝗻, 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 sport.
Helping the industry connect with younger, tech-savvy audiences.
2️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗿𝗮𝗰𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 with advanced data and insights, while 𝗹𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗯𝗮𝗿𝗿𝗶𝗲𝗿𝘀 𝘁𝗼 𝗲𝗻𝘁𝗿𝘆, making it easier for newcomers to understand and engage with the sport.
3️⃣ Improving 𝗵𝗼𝗿𝘀𝗲 𝘄𝗲𝗹𝗳𝗮𝗿𝗲 through enhanced tracking and monitoring systems.
Digital Identity / SaaS / Web3
7moLotus was announced years back as a client but haven't seen anything since then. Is that still ongoing or is there no longer a partnership there?