William Murray PR & Marketing’s Post

🎨 Restaurants as art installations? It's not just a metaphor — it's a game-changer for your business. Jason Berkowitz shares a fresh perspective on hospitality. Key takeaways: ‣ Your staff are the 'characters' in your restaurant's story ‣ Clear communication prevents frustration and turnover ‣ Setting expectations is crucial for success But here's the kicker: These aren't just restaurant tips. They're life skills that apply to every relationship and interaction. 🔊 Listen to the full ep for more insights on improving customer experience. What's your take? How do you set clear expectations in your business? #HospitalityTips #Hospitality #LeadershipSkills #LocalMarketing

What does the 95/5 Rule from Will Guidara’s Unreasonable Hospitality mean for #experience? Let’s start with the concept behind the 95/5 Rule - basically, he describes it as ruthlessly managing 95% of your business down to the last penny, but spend that last 5% “foolishly”. Will Guidara expands with: “I believe that the 5 percent where you overspend is where you can create the kind of lasting memories that help give people a strong connection to your brand—not just for your customers, but also for your team.” This last sentiment is really the foundation of my #cx/#ex takeaway - manage your business with discipline, but leave enough flexibility that you can create special moments for your customers and employees. While consistent and sustainable experiences are critical to long-term relationship building, so is being adaptable enough to connect with people in personalized, authentic, and ultimately memorable ways. Humans are complex and dynamic. To have connection-building experiences, we must meet them where they are at. Sometimes, that’s going to take a step outside of our normal processes to show them that you really care. If you have not read #unreasonablehospitality, and are in the business of #experience, you’re missing out. Dive deeper with Will Guidara in this McKinsey & Company article, but don’t stop there - his book is anything but unreasonable.

Maple Hospitality Group chose 8x8 #ContactCenter to centralize its #customerservice operations across several restaurant locations. Read about how 8x8 has provided a powerful, scalable tool for driving critical communications functions in Maple Hospitality Group's service-oriented business. #contactcenter #hospitality #customerobsessedcommunications

Running a successful chain restaurant requires more than just opening multiple locations. It’s about creating consistent, high-quality experiences for our customers. While BTL activities like promotions near residential areas and corporate offices can boost our sales temporarily, the real challenge is converting these visitors into loyal customers. Here’s how we ensure our customers keep coming back: 🌟 Exceptional Hospitality: A warm welcome and attentive service are key to making a great first impression. 🍕 Great Products: Quality is non-negotiable. We continuously innovate our menu to keep our offerings exciting and delicious. 🎯 Customer Experience: Every interaction matters. From the ambiance of our locations to the little details in our service, we aim to create memorable experiences for our customers. In the end, it’s all about building relationships. We’re committed to ensuring every customer leaves with a smile and a reason to return. #CustomerExperience #Hospitality #RestaurantManagement #BTLMarketing #FoodIndustry #Corporate

Did you know that, according to a recent Calabrio, Inc. report, 60% of consumers have switched brands due to negative service experiences? No matter the industry, demonstrating care for customers through hospitality initiatives can build positive brand awareness and engagement. Read more here: https://bit.ly/3tL0cv2 #ClientCoverage #CustomerCare #Hospitality

Years later, I still love seeing SEVENROOMS in action 😎 Dined at Osteria Morini - Soho last night and was sent a personalized (& I know first hand it’s automated!) email with a special link to book my next reservation directly from the GM this morning. Thanx has a very similar approach for QSRs & fast casuals; a non discount based loyalty approach is the future. Making your most valued customers feel special through perks like these are a major key to success. The first step? Making sure you have a platform that gives you the data to see who your top guests are, how much they spend, what their preferences are, etc… should be priority for every brand. #restaurants #loyalty #marketing

Differentiating yourself through service is how Eleven Madison Park became the #1 restaurant in the world. Will Guidara's book "Unreasonable Hospitality" captures both his and the restaurants' journey. While categorized as a "hospitality" book, "Unreasonable Hospitality" offers valuable lessons for anyone in a customer-facing role: 👂🏻 Listen Actively: Hear your customers and use their feedback to improve their experience. 🏃🏼♀️ Go the Extra Mile: Celebrate customer victories and offer support during their challenges. ❗️ Empathize: Walk in your customer's shoes to understand their needs and perspectives. 👓 Communicate vision: Share your goals with your team and empower them to contribute. In today's world, many companies prioritize profit over people, we are literally seeing that on LinkedIn every day. So this is the reminder, that every interaction carries weight. Taking each customer experience seriously contributes significantly to your overall performance and your bottom line. #customermarketing #unreasonablehospitality

A wise man once said, "A business will continue to grow and run efficiently when your customers are delighted with your products and services." At Craftable, we couldn't agree more. We understand that running a successful business requires more than just a great product or service. It also requires reliable technology partners who can help you overcome any challenges that may arise. Unfortunately, we've heard too many stories of hospitality professionals struggling to receive the assistance they need from their current technology partners. That's why we're here to help. We pride ourselves on being more than just a vendor. We're a partner who is invested in your success. We offer the tools and support you need to focus on revenue generation, customer loyalty and success. Don't just take our word for it, see what our satisfied customers have to say - https://lnkd.in/gnyzG7aj Partner with Craftable today and experience the difference for yourself. Credit and many thanks to Antonio Morales for the quote! For Reach: US Foods National Restaurant Association Texas Restaurant Association Ohio Restaurant & Hospitality Alliance Michigan Restaurant & Lodging Association Illinois Restaurant Association

To captivate visitors and cultivate loyalty, a strategic approach to standing out is essential. 🌟 F&B is an actionable and creative way to differentiate your park. Here is 5 ways to set your attraction apart with a distinctive F&B offering 🥇 : 1.    Themed food 2.    Temporary items 3.    State-of-the-art concepts 4.    Branded items 5.    Signature products These 5 combinable ways represent significant guest experience 💯 and revenue boosters 💰 as well as fresh marketing and brand image resources. What's the most promising way according to you? 🎢🍽 #attractionsindustry #foodandbeverage #menudevelopment #differenciation

"Revolutionizing the way restaurants operate! 🌟 Check out these groundbreaking Restaurant POS tech advancements that are set to transform the industry.”