WorkInProgress’ Post

Creative Equals and Creativebrief launch RISE Trend Report 📈 To amplify voices for change and learn from the brands successfully embracing inclusion, for the third time, Creativebrief has partnered with Creative Equals to create a trend report sharing the key insights from Creative Equal’s flagship RISE event The report will amplify the key themes of the conference including the importance of inclusive marketing and why brands should embrace the ‘Return on Inclusion'. Leading marketers will share how inclusion can drive both creativity and profitability "All marketing needs to sit in a Human Rights framework. Instead of rolling back or rolling over on diversity, equity and inclusion, we need to lead the roll out." - Ali Hanan, CEO of Creative Equals sign up to receive the trend report: https://lnkd.in/ewnSXK9a

🌐 Celebrating Diversity in Marketing: An Essential Perspective 🌈🚀 Diversity goes beyond a trendy term; it's the driving force behind innovation and inclusivity. When devising marketing strategies, embracing diverse perspectives is not just beneficial—it's essential. Each unique voice adds richness, resonates with diverse audiences, and fosters connections that know no bounds. Let's champion diversity as more than a checkbox; it should be the cornerstone of creativity and authenticity. It's not about ticking boxes but about weaving a tapestry that reflects the vibrant diversity of our global audience. 💬 Inclusive marketing isn't a passing trend; it's a commitment to showcasing the beautiful mosaic of our society. Let's celebrate our differences and leverage them to create campaigns that don't just sell but also inspire, educate, and unite. Because when diversity forms our foundation, our marketing becomes a mirror reflecting the richness of the world we live in. Let's sustain this conversation and ensure our content remains diverse! 🌍✨ #DiversityInMarketing #InclusiveCampaigns #marketingmatters

This year's festival promises to be a pivotal moment for Diversity, Equity, and Inclusion (DEI) in the creative industry. With a dedicated focus on amplifying diverse voices and fostering inclusive practices, Cannes Lions International Festival of Creativity 2024 is set to lead the way in driving meaningful change. Key highlights to look forward to: 1) Inclusive Programming: Sessions and workshops dedicated to DEI, featuring industry leaders and trailblazers. 2) Celebrating Diverse Talent: Recognition of work that champions diversity and drives positive social impact. 3) Collaborative Efforts: Opportunities for brands, agencies, and creatives to collaborate on DEI initiatives. Let's embrace this opportunity to learn, grow, and make a lasting impact in our industry. Together, we can create a more inclusive and equitable future. 🌍✨ #CannesLions2024 #DEI #Diversity #Equity #Inclusion #CreativeIndustry #Innovation

“If you are going to include me in the mission statement, you can also include me in the size chart” Samyra Cambrielle states. There is huge cultural dialogue occuring on TikTok surrounding brands claiming body inclusivity as a part of their mission statement, yet do not make sizes above XXL or size 20. The conversation has been started by artist, creator, and activist Samyra Cambrielle who has opened up a very important conversation. Brands attaching to values because they know they “should” vs genuinely caring and taking action steps towards authentic inclusivity. It’s performative marketing. Gen Z audiences can see through the BS; brands need to put their money where their mouth is when it comes to their mission statements and values. Every single brand has room for improvement when it comes to inclusivity. Brands she specifically mentions as claiming inclusive sizing include JC Penney, Forever 21, H&M, Aerie, FP Movement, Revolve, Gap, Old Navy. Empowering everybody requires creating FASHIONABLE options for EVERY BODY - size and ability inclusive! https://lnkd.in/g-9CN3Yq #inclusivity #brandvalues #authenticmarketing #bodyinclusivity #performativemarketing #genzmarketing

Brand inclusion is no longer a luxury, it’s essential! With the generational shift bringing diverse identities to the forefront, brands must embrace inclusivity to stay relevant.  Join us for the global launch of the Brand Inclusion Index 2024. Discover the power of inclusion metrics and celebrate brands that lead in inclusive marketing. Hear from industry pioneers driving brand growth and positive social change by representing diverse populations.  Get a sneak peek at our 2024 study, covering 648 brands across 18 countries and 28 categories. Register for the webinar now and learn from the best in inclusive marketing!    https://lnkd.in/dsRFvNhz  

Brand inclusion is no longer a luxury, it’s essential! With the generational shift bringing diverse identities to the forefront, brands must embrace inclusivity to stay relevant.  Join us for the global launch of the Brand Inclusion Index 2024. Discover the power of inclusion metrics and celebrate brands that lead in inclusive marketing. Hear from industry pioneers driving brand growth and positive social change by representing diverse populations.  Get a sneak peek at our 2024 study, covering 648 brands across 18 countries and 28 categories. Register for the webinar now and learn from the best in inclusive marketing!    https://lnkd.in/er5xFBfW  

Building on the insights I shared during my panel talk at @professionalbeauty.uk back in March about partnering with brands, I am honoured to have been interviewed for this feature in the June edition, further solidifying my expertise and advice. It is crucial for professionals in the beauty industry to remain authentic when collaborating with brands. This means aligning with your personal values, addressing the needs of your audience, truly believing in the products, and continually reflecting and learning from each experience. You will never see me partner with or promote brands that do not prioritise inclusivity and diversity. However, as I work to educate brands, it has been heartening to witness the strides being made to bring diversity and inclusion to the forefront. This progress is one of the driving forces behind the creation of the @southasianbeautycollective ✨ The beauty industry has a profound influence on society’s standards and perceptions. There is a wonderful opportunity for brands to embrace inclusivity and diversity as core values, not just marketing strategies. By representing all skin tones and cultural backgrounds in a meaningful way, we can change the narrative and make every individual feel seen and valued. The future of beauty lies in authenticity, inclusivity, and continuous evolution. Let’s lead this positive transformation together.

Brand inclusion is no longer a luxury, it’s essential! With the generational shift bringing diverse identities to the forefront, brands must embrace inclusivity to stay relevant.  Join us for the global launch of the Brand Inclusion Index 2024. Discover the power of inclusion metrics and celebrate brands that lead in inclusive marketing. Hear from industry pioneers driving brand growth and positive social change by representing diverse populations.  Get a sneak peek at our 2024 study, covering 648 brands across 18 countries and 28 categories. Register for the webinar now and learn from the best in inclusive marketing!    https://lnkd.in/gkUG4Wzr  

Brand inclusion is no longer a luxury, it’s essential! With the generational shift bringing diverse identities to the forefront, brands must embrace inclusivity to stay relevant.  Join us for the global launch of the Brand Inclusion Index 2024. Discover the power of inclusion metrics and celebrate brands that lead in inclusive marketing. Hear from industry pioneers driving brand growth and positive social change by representing diverse populations.  Get a sneak peek at our 2024 study, covering 648 brands across 18 countries and 28 categories. Register for the webinar now and learn from the best in inclusive marketing!    https://lnkd.in/eBbNKSxE  

Brand inclusion is no longer a luxury, it’s essential! With the generational shift bringing diverse identities to the forefront, brands must embrace inclusivity to stay relevant.  Join us for the global launch of the Brand Inclusion Index 2024. Discover the power of inclusion metrics and celebrate brands that lead in inclusive marketing. Hear from industry pioneers driving brand growth and positive social change by representing diverse populations.  Get a sneak peek at our 2024 study, covering 648 brands across 18 countries and 28 categories. Register for the webinar now and learn from the best in inclusive marketing!    https://lnkd.in/gGpZ7RqB