Wolff Olins’ Post

New Post: With Just 9 Words Dissing Apple’s Vision Pro, Meta’s Zuckerberg Gives a Masterclass in How Not to Smack Talk the Competition - https://lnkd.in/gByP6wY6 - There's plenty of bluster, but not much substance in Zuckerberg's assertion that the Quest VR headset is better than Apple's Vision Pro, 'Period." - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp

#BrandIdentity is the NEW #DigitalResume It will reflect your authenticity or expose what you're not. 1. There are Levels to this 2. Without a Well Built Consistent #Brand 3. There isn't a #Market, #Marketing You  #TrustTheFacts #PrePostGame #NIL #VideoCard #BrandDevelopment Yesterday, Today, Tomorrow theprepostgame.com

Glamdroid gets people excited to interact with your brand and share their awesome, creative video results. Its simple : Be noticed. Be different. Go Glamdroid. For more such ideas follow us on YouTube- https://bit.ly/3S6vgxf Ben Philip Youssef Kibbe Muhammad Saqib Kamal Namra Wajahat #brandactivation #experientialmarketing #eventmanagers #eventideas #brandengagement #eventindustry #eventtrends #eventtrends2024

Accumulate your watchtime units and start collecting rewards only by creating and watching videos on #LYKSTAGE because we value your time. Visit our website to know more about this unique platform: https://buff.ly/42srenU #LYKSTAGE #creators #viewers #usergeneratedcontent

Check out Beacon Media Group for an insightful discussion on the dynamic media mix landscape from Toy Fair University 2023! Beacon Media Group was excited to host key industry leaders as we delved into topics such as fragmented media, data precision, in-app gaming, media moments, and upcoming trends. Don't miss out on this opportunity to gain valuable insights on media mix from top experts in the field. Check out the video here: https://lnkd.in/eswsqa7H #ToyFairUniversity #MediaMix #BeaconMediaGroup #IndustryLeaders #DataPrecision #InAppGaming #MediaMoments #UpcomingTrends

Watch the latest episode of The Digital Slice for Ross Brand's insights on livestreaming, including how to repurpose your livestreams: https://lnkd.in/gRRpTBse

A thoughtful, well-developed argument from Ariel Adams, publisher of aBlogtoWatch. This is a long read, but if you want to better understand the industry: media peeps, marketeers, brand managers, and yes C-Suite suits, you should give this a read. Minimally, it will provoke you to think. I look to Miss Tweed 's model which is solely subscription based and is not inexpensive. But as an independent journalist, Astrid Wendlandt takes no ad dollars from any brands, and hence can report more objectively on the luxury goods industry. Some brand executives take umbrage, as you point out, and in fact, she has been ostracized by Richemont, for example, and barred from entering the Palexpo at Watches and Wonders. What are they afraid of? Truth? Objectivity? An opinion other than their own? The financial reality of being an independent media channel has kept objective reporting on a short leash, unless readers are willing to pay. A few of us are. We want stories to be honest, relevant, and told in an authentic and compelling manner when possible. "If you've got integrity, nothing else matters, and if you don't, nothing else matters." I wish you continued success. Please keep doing what you are doing. #misstweed #astridwnedlandt #objectivejournalism #notinbigdaddyspocket #integrity #watchindustry #arieladams #ablogtowatch

What a stunning way to promote Spider-Man 2! This is a brilliant example of how to create a viral buzz on social media and digital platforms. #digitalconnection #marketing #marketingcampaign #spiderman2 #ai https://lnkd.in/ew2pTgyz

Absolutley love all the examples shared here by Eden Lauffer of brands normalising and discussing taboos. 👏 An incredibly powerful thing for brands to do with a huge impact as a result! Some of my personal favourites in addition to these are Estrid, breaking down shaving and body hair taboos with a playful tone of voice. As well as Wild showing how we don’t just sweat under our armpits and their deodorant can be used all over to help. We’d love to know of any other examples you’ve seen?! #toneofvoice #breakingtaboos #design #insight #marketresearch #designresearch

Watch the latest episode of The Digital Slice for Ross Brand's insights on livestreaming, including how to repurpose your livestreams: https://lnkd.in/gK7iGz8p