🚨 Media relationship-building hack incoming... Host an experiential event exclusively for journalists. Now we’re not talking about shutting down Trafalgar square, but we are talking small-scale intimate affairs that provide you with the opportunity to show journalists: ⚡ Your brand's story 💡 What you do 🙌 What you stand for We did this with modern spectacle makers Cubitts. To build strong relationships with key design, fashion, and lifestyle journalists we crafted a series of spectacle-making workshops. Hosted by Cubitts’ founder and accompanied by its team of spectacle makers, journalists absorbed key themes such as the founder’s inspiration for design, the brand’s mission and values, and of course the the spectacle making process. The workshops aimed to create a memorable experience through the making of their very own bespoke frames - all while providing a really interactive experience. The result? 🤝 We built strong relationships that we continue to nurture today 🏅 In 2022, we secured over 100 pieces of coverage for Cubitts - 59 of which were product-specific features Want to know what else we achieved through small-scale journo-only experiential events? Read more here: https://lnkd.in/eaxeXtrz
