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Are you missing out on the viewership shift to CTV? Outpacing traditional TV, CTV ad spend is projected to increase to $30 billion in 2024. Integrating CTV into a marketing strategy is no longer optional—it’s essential. 📺💡 Read more here 👉 https://hubs.li/Q02GcH110 Advanced targeting ✔️ creativity in ad formats ✔️ and data-driven strategies ✔️#MarketingTips #CTVAdvertising #BrandGrowth

Pharma marketers love the accuracy of digital targeting. But what if we told you that the same degree of precision can be applied to the mass reach of TV? Please join Mallory Wils (Halva), Kate Gattuso Duffy, MBA and me at #DPEAST, as we connect the dots between digital marketing and addressable TV advertising. Look forward to seeing everyone there!

Expand Your Reach to TVs with Programmatic Connected TV Advertising: A Cost-Effective Way to Target Your Audience at Home 🎯 Reach over 126 million households with superior targeting and advanced attribution using Addressable CTV solutions. Maximize your returns and avoid duplicating efforts.  https://lnkd.in/gS6ei7kY #AddressableCTV #SuperiorTargeting #AdvancedAttribution #MassiveReach #HighImpactAudiences #MeasureSuccess #OnlineOfflineTools #MaximizeReturns #Efficiency #AdvertisingSolutions

Looking to boost your brand without breaking the bank? 📈 Learn how remnant TV ads can work wonders for your business by offering premium airtime at a fraction of the cost. Check out our new blog for insights on targeting, placement, and creative strategies! Read now: https://hubs.li/Q02Dmd8h0 #AirtimeMedia #Blog #TV #Advertising

!:1 Delivery of Linear TV ads to the right households... Who's In?! Combining Audience Addressable with an Effectv data-driven TV campaign adds incremental reach by targeting households that TV advertising alone would not have reached. Learn how Effectv’s Audience Addressable allows for precise, household-level targeting across all screens, all within a single campaign: https://lnkd.in/euXKJyyX #EffectvEmp

Nearly 66% of Connected TV advertisers have no prior experience with linear TV advertising, and they don’t need it. Demandbase offers B2B advertisers a programmatic solution to getting their message on the big screen where ad recall and brand lift have been studied at length. Targeting and reporting at the account level mean brands can spend efficiently and reach their coveted buying audience with Demandbase. #ctv #connectedtv #abm

📺💡 Unlock new dimensions in targeting precision with CTV! Marrying the power of TV reach with digital precision, CTV offers marketers unprecedented opportunities to engage audiences in meaningful ways. Dive into our latest blog to for insights on leveraging CTV to transform your advertising strategy, driving deeper connections and higher engagement. Read now: https://lnkd.in/eEwgXxsY #DigitalMarketing #CTV #AdvertisingStrategy #adsquare #LocationDataPlayedRight

YouTube enhances ad placement controls, giving advertisers more precision in targeting their audience. Additionally, they are testing new ad formats for Connected TV (CTV) to improve user experience and offer more opportunities for advertisers. These changes aim to provide better platform customization and engagement options for users and marketers. Tap on the link... https://lnkd.in/dXF7NEGv #iWriteIndia #YouTube #Advertising

Q&A Tuesday: What are the advantages of advertising on Connected TV? Advertising on CTV reaches audiences not served by traditional TV, offers unmatched targeting options, and is a cost-effective alternative to traditional TV for marketers with budget constraints. Learn more at https://buff.ly/3Figm0O #qatuesday #mediabuyingagency #CTVAdvertising

Need to add a little fuel to your holiday campaigns to come out on top? My reco is to leverage purchase-based targeting using the same type of data that is all the rage today through retail media networks. The difference with Oracle Advertising's purchase-based audiences is rather than the data being single-sourced from each individual RMN you leverage, the data is sourced from hundreds of retailers. AND you can activate it nearly anywhere you choose (DSP, SSP, Social, CTV, Streaming Audio, and more). Check out more targeting tips below: https://lnkd.in/dUQKQviV