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Excited to publish the latest VMR for 1H 2023 on the Growth of Hybrid Video On Demand. As premium video evolves advertisers and publishers alike have their sights set on one thing – how to deliver a classic advertising message to viewers who are increasingly streaming reliant. An interesting trend has emerged as viewers look for more value from their media habits, and that’s a willingness to view ads in exchange for lower subscription costs. A hybrid approach to streaming means more advertising opportunities. The data used in this report is one of the largest available on the usage and monetization of ad supported content worldwide and is based on aggregated advertising data collected through the Freewheel platform. Download the report: https://lnkd.in/ddrXW852  #FreewheelVMR #FreewheelEmp

How do I boost #engagement with my CTV ads? "Innovative ad formats that feel more native to the big screen in your living room enhances outcomes and performance," says Rose Anna McGovern, Head of Programmatic & Digital Ad Sales at DIRECTV Advertising, in our latest Spotlight on Streaming webinar. Want more data? 📊 Interactive CTV ads deliver 7x the engagement of standard video ads, as highlighted in our new CTV trends report. Check it out here: https://lnkd.in/eKmE5j2j 🔗 #CTV #Streaming #Advertising

Check out this writeup from my guy Geoff Wolinetz!

...if done correctly, the rewards for doing so will be felt across the entire ecosystem. If advertisers can place their full trust in CTV – what they are bidding on and the efficiency of their working media – it will drive innovation, including things like personalized, interactive experiences. When this happens, it’s easier for publishers to achieve a fair value for their premium content – revenues which they can reinvest into creating more premium content to the benefit of viewers. Geoff Wolinetz OpenX

Ever wonder about the magic behind personalized ads during your online streaming? Meet SSAI, the game-changer! Discover how SSAI transforms your viewing experience into a tailored adventure. Follow us for a deeper dive into streaming innovation! https://lnkd.in/garuAhhP #ssai #ads #adscampaign #adsmanagement #dynamicadinsertion #streaming #streamingmedia #media

Explore how to sell CTV advertising to local SMBs. Find data, tips, explanations and more in this post. #CTV #streaming #CTVads #SMBs #localmediasales https://ow.ly/V2hK50QW2Lc

As premium video evolves advertisers and publishers alike have their sights set on one thing – how to deliver a classic advertising message to viewers who are increasingly streaming reliant. An interesting trend has emerged as viewers look for more value from their media habits, and that’s a willingness to view ads in exchange for lower subscription costs. A hybrid approach to streaming means more advertising opportunities. The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape and current audience viewing habits, current distribution of ad views by platform, as well as updates on programmatic expansion. Download the report to learn more ⬇

How much more is your organization spending on CTV in 2024? Besides developing better reach & frequency metrics, #CTV program-level reporting could be the capstone for streaming video to fully overtake linear TV ad spend. At #oodle, we're investing in Summer Olympic Games streaming content through direct PMP deals with Peacock. It is very refreshing to have better transparency into what we're buying (especially with the premium CPMs they command). https://lnkd.in/e6EYXiCT

IAB NewFronts 2024 promises major announcements in Ad-Supported Streaming: The Interactive Advertising Bureau (IAB) today announced details for the 2024 IAB NewFronts, revealing innovative changes that highlight the burgeoning world of streaming and video advertising. #digitalmarketing #marketing

If you want to learn more about the data and programmatic advertising technology increasingly being used by ad supported streaming services to power their CTV ad break decisioning, check out the growing Publica by IAS YouTube channel here: https://lnkd.in/d6EfxSZq