XR Extreme Reach’s Post

As TV ad spend nears $100 billion by 2027, managing diverse ad formats across the fragmented ecosystem has become more complex.   XR is the first technology platform to enable the IAB Tech Lab's Ad Creative ID Framework (#ACIF), which introduces a standardized ad creative ID system to help marketers track and manage creative across CTV and linear TV platforms.    With XR, every asset is assigned a persistent creative ID, which helps address challenges in fragmentation, ad measurement, overexposure of ads, inconsistent reporting and sustainability.     Download the playbook and watch the video to learn more: https://lnkd.in/eeDmseng    #AdTech #ACIF #CTV #CampaignOptimization #MarketingInnovation 

Effective ads drive 4x the profit, and 75% of consumers say diversity influences their buying decisions, according to research from Kantar and WARC. Are you prioritizing representation in your creative? How do you measure inclusivity across your advertising?   Together with The Female Quotient, XR is proud to introduce the Representation Index (RX), the new standard for measuring inclusivity. With over 2.5 million assets analyzed, XR is redefining what it means to create inclusive advertising and content. Let’s work together to elevate representation and support creative responsibility. Connect with us to unlock your RX Score. https://lnkd.in/e4c-YQi3

Thank you to everyone who joined us at our cocktail reception during #PDMIWest last week! 🍹✨    XR is excited to work with advertisers to make TV a performance-driven marketing channel.     Let’s connect about how we can partner to create impactful ad experiences across all screens.  https://lnkd.in/e4c-YQi3 #PerformanceMarketing #XR #EventHighlights 

Congratulations to XR’s Global President and COO, Jo Kinsella and her fellow honorees, who were recognized at last nights Cynopsis’ 2024 Top Women in Media gala in NYC. We applaud each of your contributions to this industry. Keep driving your innovative spirit, creativity and positive change!

Ad overexposure continues to challenge streaming and TV, affecting audiences across screens. XR is stepping up to address this issue by supporting IAB Tech Lab’s Ad Creative ID Framework (ACIF), ensuring every ad has a universal creative ID, no matter where it's created or delivered.  With ACIF enabled in the XR Platform, this reduces the need for unique IDs for each creative, streamlines management, and helps brands gain deeper insights while delivering impactful ad experiences.  Creative identity and identification is critical to driving better audience experiences and marketing ROI.  Read more about creative IDs from Digiday:

Kevin Arrix, XR’s Chief Growth Officer joined a panel with executives from EDO and InMarket to discuss the “Current State of the Advertising Ecosystem” hosted by Rosenblatt Securities.   Here’s three key takeaways: ➡ “TV” has been redefined and is everywhere--all screens, all formats ➡ Elevate creative; impressions only matter if the creative can drive action ➡ AI can help create a more seamless ad ecosystem and break down the data in new ways

We are thrilled to collaborate with Coalition for Innovative Media Measurement (CIMM) and VEIL to launch a new study to help address key challenges for the world’s largest advertisers. The study will explore the opportunity to create a more open ecosystem for measuring creative, from the deployment of universal watermarking to the adoption of creative identification and identity. XR's Kevin O'Reilly joined Irwin Gotlieb, Caroline Horner, Harold Geller and Jon Watts at the #CIMMSummit2024 to discuss how this new initiative will impact the TV and video marketplace.

Yesterday, The Wall Street Journal reporter Megan Graham broke a story about RX, a new metric launched by XR Extreme Reach and The Female Quotient.   RX gives marketers the prescription for inclusive marketing and is setting a new standard for representation in advertising and creative content. Let's work together to transform inclusivity in advertising. XR customers are invited to unlock their RX Score. Connect with us to learn more.   Read the full story here:

XR’s CMO, Jamie Lemle sat with other executives from Samsung Electronics America and Nexxen to discuss AI’s role in Marketing. AI is transforming how we approach marketing. “...AI plays an impactful role in creative responsibility, creative effectiveness and production. It is important to remember that AI is a great enabler — but it’s not the creator. We are still the creators and AI does not undermine human creativity. ”    The panel also highlighted XR’s announcement of RX, the prescription for inclusivity measurement, which was launched in collaboration with The Female Quotient. RX represents a strong example of how AI is being used to elevate representation in content.

XR’s COO, Jo Kinsella and Shelley Zalis, Founder and CEO of The Female Quotient introduce RX by XR this morning at the FQ #EqualityLounge during #AWNewYork24. RX is the next step in the evolution of representation and the prescription for inclusivity measurement. “We want to light this up for all of our customers and invite them to come unlock their score”. If you’re here at AWNY, head over to The FQ Lounge and get your industry’s score.