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Ashton Media's Programmatic Summit - A homage to Marks and Spencer.... You can take the girl to the other side of the globe, but you can’t remove the influence of one of the greatest food adverts from the British institution, M&S. IYKYK. If you don’t and you love ads, you’re in for a treat 😊 Link to the M&S campaign in the comments... Cue dramatic voiceover... ...This is not just another industry event; this is the 2024 Programmatic Summit by Ashton Media. This is the convergence of brilliance, where minds intertwine like the most intricate lines of code. This is not just a conference; it's a symphony of innovation and insight, where the digital landscape orchestrates its next crescendo. This is not just a gathering of professionals; it's a curated assembly of trailblazers, thought leaders, and pioneers in the realm of programmatic excellence. This is where ideas don't just echo; they resonate through the corridors of progress. This is not just about networking; it's a vibrant ecosystem of collaboration, where connections are forged and partnerships are sparked, sparking a chain reaction of transformative possibilities. This is not just a showcase of technological innovation; it's a dazzling display of the cutting edge, where algorithms dance and pixels pirouette in perfect harmony. This is where the future of programmatic unfolds before your eyes. This is not just a summit; it's a journey into the heart of the digital revolution. This is where strategies are not just discussed but crafted, where challenges are not just faced but conquered. This is not just an event; it's an immersive experience that transcends the ordinary. This is the 2024 Programmatic Summit by Ashton Media – where the extraordinary becomes the new standard. #programmatic24 #ProgrammaticAdvertising #FavouriteAdCampaigns

On March 14, IAB hosted our first full-day Measurement Leadership Summit, which brought together industry leaders for a powerful day of collaboration. It was exciting to be part of discussions focused on tackling the challenges and opportunities of media measurement in a privacy-centric future. The event highlighted the need for: 🖼 A common framework with privacy at its core 🔗 Interoperable, transparent, and flexible measurement solutions 🤖 Embracing the transformative power of generative AI We need to move beyond incremental change and embrace bold action to address lingering issues. The summit fostered a sense of unity and determination to develop smart and measurable solutions that are privacy-by-design. I left the summit energized, knowing that collaboration and innovation are key. By working together, we can pioneer new approaches to advertising in the face of evolving challenges. The future of advertising belongs to those who embrace privacy-by-design principles and navigate this dynamic landscape with flexibility and agility. Let's collectively develop groundbreaking solutions to redefine media measurement and unlock advertising's full potential! Learn about IAB’s Measurement Leadership Summit: https://lnkd.in/eyBhPH9a Shown in photos: Travis Scoles, Paramount Ameneh Atai, Nielsen Peter Sedlarcik, Spark Foundry Pam Zucker, IAB Marc Vermut, TransUnion Terence Kawaja, LUMA Partners Tina Bhardwaj, Google Chris Bruderle, IAB #IAB #MeasurementLeadershipSummit #MediaMeasurement #DigitalAdvertising #Collaboration #Innovation #MLS

Network18 has announced significant changes in its leadership team to better navigate the evolving media landscape and enhance focus on product innovation, technology, and audience growth. These strategic moves are designed to boost revenue and improve cost efficiency amidst a rapidly changing news delivery environment.... Read More At:- https://lnkd.in/gvYkW5G2 Avinash Kaul Puneet Singhvi Network18 Media & Investments Limited #technology #audience #strategic #environment #news #NewsUpdate #newsfeed #dailynews #IBWNews

In digital media strategy, creative conceptualization and crafting experiences that can be amplified by digital mediums is key. In the dynamic landscape of digital media, the art of creative conceptualization involves envisioning media activations that not only capture attention but also resonate deeply with audiences and spark genuine engagement. #CreativeCollab #Strategy #AdTech #MarTech #Media #Performance #Planning

Unveiling the DIGIXX Awards 2024 Outstanding Categories! Elevate your digital game and get ready to shine in these groundbreaking categories. 🏆✨ Best AR/VR Application: Transform reality with your immersive creations! Whether it's enhancing user experiences or redefining storytelling, showcase how your AR/VR innovation stands out. Digital PR: Be the voice that resonates! Nominate yourself for Digital PR and demonstrate how your strategic communications and online presence have made waves in the digital sphere. Best Campaign Innovation: Redefine the rules of engagement! Share your revolutionary campaigns that broke barriers, captured hearts, and set new standards in the digital landscape. Leader in Digital Transformation: Pave the way for the future! If your organization has spearheaded a digital revolution, transforming processes and experiences, it's time to claim the recognition you deserve. Emerging Influencer of the Year: Rise above the noise! If you've been making waves as a digital influencer, driving conversations and leaving an impact, tell us your story and let your influence shine. 🌐 Why should YOU be in the running for these prestigious awards? Share your journey, your impact, and your commitment to digital excellence! Nominate now and let the world see the force behind your digital success. NOMINATE NOW: https://lnkd.in/dgSuZxcw Bijoya A Ghosh | Sunil Pinto | Sudhir Nair | Vivek Mathur (VK) | Nehal Shukla | Neha Kapoor | Gaurav Suvarna | Vrushali Sanghvi | Priya Mishra #ARVRInnovation #DigitalPRPro #CampaignInnovation #DigitalTransformationLeader #InfluencerLife #DigitalExcellence #DIGIXXAwards2024 #DigitalInnovation #LeadershipInTech #EmergingInfluencer #TechRevolution #DigitalImpact #InnovationAwards #DigitalSuccess #TechLeadership #DigitalJourney #TechInnovator #DigitalMarketing #FutureTechLeader #DigitalStrategy #TechInfluencer #ExcellenceInDigital #DigitalPioneer #InnovationRecognition #DigitalNominee #TechTrailblazer #Adgully #AdgullyEvents #AdgullyAwards #AdgullySummit

What's in the name? Our team members are always excited to explore new #technologies and how it enables #brands and #creators to engage with their audiences/users online. Hence, on to the next one! :) Connect with us on shikha@ottno.tech, business@stickypinsinc.com to know how your brand can integrate #augmentedreality #integratedmarketing #festive #immersiveexperience #immersivetech

As much of the industry knows, a key part of MediaLink's proven value proposition is our ability to connect different ecosystem partners to create strategic value for mutual business benefit. This proposition showed up in spades over four days at CES as MediaLink enabled over 750 meeting connections - an impressive feat that we seem to pull off year after year!    As ever, it was a joy to be “in the room where it happens/ed” to quote one of Michael Kassan’s best-known phrases ⚡️    Looking beyond the buzzwords, it was heartening to observe the spirit of partnership in these meetings. Our industry may continue to navigate uncertainty, disruption, and transformation, but the intention to help one another, partner up to amplify and build upon each other’s strengths, share wins, fails and expectations, be open to exploring new opportunities and take calculated risks to find new sources of growth for marketing and white space opportunities that allow businesses to shine and create competitive advantage, was consistently heard across every conversation.    Some key themes that emerged include:   ✨The great need to drive efficiency across media trading, workflow, and advertising creation (and yes, AI is an imperative unlock for this to become a scalable reality in due course)    ✨The industry’s progress in navigating an advertising ecosystem without cookies (1PD advancements, clean room adoption, targeting by content and context – we are further along than we may give ourselves credit for)    ✨The importance of premium advertising environments and protecting brand IP (particularly as greater automation and AI take center stage)   ✨The passion and desire to develop unique brand stories and memorable moments for consumers to experience and engage in (creativity was certainly not overshadowed by a technology-first conference)   ✨Outcome-based KPIs is not just a fluffy catchphrase heard in a pitch, but a legitimate action that buyers and sellers are taking more seriously than ever before (we are starting to see parties “put their money where their mouth is”)   Thank you to our clients, industry connections, and friends for participating in the MediaLink machine – let’s go!!!! #marketing #ces2024 #MediaLink #partnership  

Navigating the Ever-Evolving Trends in the Entertainment Industry As professionals in the entertainment industry, we understand the importance of staying ahead of the curve. With trends shifting at a rapid pace, it's crucial to adapt and innovate continuously to remain relevant in this dynamic landscape. Every quarter, every month brings forth new challenges and opportunities. From the rise of streaming platforms to the integration of augmented reality experiences, the entertainment industry is constantly undergoing transformational shifts. To thrive in this environment, it's essential to embrace agility and foresight. By keeping a close eye on emerging trends, we can anticipate consumer preferences and adjust our strategies accordingly. Whether it's leveraging data analytics to personalize content or harnessing the power of social media influencers to amplify our reach, proactive adaptation is key. Moreover, collaboration is becoming increasingly vital in driving success within the industry. Partnering with innovative startups, collaborating with cross-disciplinary teams, and forging strategic alliances can unlock new avenues for growth and creativity. As we navigate these ever-evolving trends, let's remain steadfast in our commitment to delivering exceptional experiences to audiences worldwide. By embracing change and harnessing the power of collaboration, we can continue to shape the future of entertainment and create lasting impact in the lives of millions. Let's connect and explore how we can drive innovation together in this dynamic industry. #EntertainmentIndustry #Innovation #Collaboration

Discover XR Extreme Reach's groundbreaking report revealing insights into global advertising accessibility, urging industries to prioritize inclusive practices for broader audience reach. Read the Latest full News - https://lnkd.in/dJR_Xpbp #martech #martechedge #advertising #trends #report #adcontent #businessgrowth #innovation #transformation #technology

Whether you're a bustling business or a small shop, Spine Media CMS is your go-to solution for digital signage. Our user-friendly platform streamlines device management, content uploads, and display scheduling. Customizable roles for your team make updating content across all locations a breeze. Prioritize audience engagement and seamless communication with Spine Media CMS . . . #spinebiz #spinebiz_business #spinebizservices #spinemedia #contentmanagementsystem #digitalsignage #digitalsignagesoftware #userfriendly #userfriendlyinterface #contentmanagement #tech #technology #software