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👩💼 𝗟𝗮𝗻𝗶 𝗕𝗲𝗿𝘁𝗶𝗻𝗼: 𝗔𝗱𝘃𝗼𝗰𝗮𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗪𝗼𝗺𝗲𝗻 𝗶𝗻 𝗦𝗧𝗘𝗠 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗫𝗥 𝗖𝗮𝗿𝗲𝗲𝗿 With over three decades in tech, including roles at Microsoft and Verizon, Lani Bertino now excels at Trigger, a leading XR agency, as VP of Production. Her journey underscores professional adaptability and a commitment to promoting diversity in STEM fields. Lani is a strong advocate for women in technology, mentoring women in XR and promoting diversity on speaking panels. “When I started at Microsoft in 1995, women made up a fraction of the tech workforce. That number remained unchanged 23 years later, despite a strong recruiting effort by the company. Attracting and retaining are two different things.” Lani reflects. “We women need all the support we can get, which is why mentoring women in XR is so important to me.” ⭐️ 𝗔 𝗖𝗮𝗿𝗲𝗲𝗿 𝗕𝘂𝗶𝗹𝘁 𝗼𝗻 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 Lani’s career began at Microsoft, where she worked on key products like Windows, Internet Explorer, and MSN. She later joined Verizon to explore XR applications in the healthcare and enterprise industries, laying the groundwork for her role at Trigger. “One key factor in Trigger’s success is our commitment to quality and adaptability,” Lani explains. “We’ve been early adopters in XR and continuously evolve with the industry. Nothing goes out the door unless it meets our high standards.” 📲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗔𝗜 𝗮𝗻𝗱 𝗫𝗥 𝗳𝗼𝗿 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 At Trigger, Lani integrates AI into XR experiences, enhancing user interactions. Projects like AI-driven NPCs for the Alpine audio Roblox experience and Molson Coors’ WebAR BigFoot showcase this blend of technology and user experience. “Integrating AI is a core tenet for Trigger,” Lani says. “For Alpine, we created AI-driven NPCs that interact with users about products and music passions.” Lani also has a personal passion for game design. She developed a card game, “Zeus’s Revenge,” inspired by Greek mythology. “Creating ‘Zeus’s Revenge’ was a labor of love,” Lani shares. “The hardest part isn’t making the game—it’s selling it.” Despite its near completion, marketing challenges remain. “Be open and unafraid of change. Embrace a diverse set of skills, and articulate what makes you unique. The industry is evolving, and a broad perspective will make you valuable.” — Lani Bertino #Trigger #WomenInXR #STEM #XR #Inclusion #XRWiki #STEMLeadership #WomenInTech #XRInnovation #MentorshipInTech #DiversityInSTEM #TechAdvocate #AIAndXR #CareerInTech #WomenEmpowerment #GameDesign

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