yfood Labs reposted this
💥This is what I like about yfood Labs! We have to build a category that does not exist yet, so what is the best way to do this?👇 1. We reached >3.5 million people throughout the Netherlands via out of home 2. We sampled 20k bottles in Amsterdam, The Hague, Utrecht and Amstelveen 3. Over half of all Albert Heijn stores had floor stickers and shelf communication 4. We had a big online presence via influencers and on meta My personal favourite was when I was sampling and someone asked whether there is meat in the bottles ('because it's a meal, right?'). Lot's to do, but we are getting there!
Nice on! if you're keen on activating in gaming or esports in the region (especially events: TwitchCon in Rotterdam in July, ESLOL Finals in August and GameForce in Utrecht in October) I know a guy Birger De Geyter
Amazing! We should show more of this to the never-sleeping eyes online! Let's make some amazing streams and video happen :)
When is the steak version coming out?
Keep up the great work💪🏼🥳
Lekker bezig Mathieu Govaarts 🚀
Great to see Mathieu Govaarts and yfood Labs
Well done! 👏
Partner ;-)!
awesome!!! many thanks for the great work Mathieu Govaarts and Team NL!!! 💪 🚀 🚀
Digital & Technology Specialist (Thematic Lead) at AIIB
4moImpressive marketing machine!! Looking forward to get my hands on a bottle when I get back to NL. Or will you be in China soon? 🤓